VALR, Africa’s main crypto trade by commerce quantity, has named Ben Caselin as its chief advertising and marketing officer (CMO). The appointment, the trade notes, is a part of their drive for world adoption.
VALR appoints Ben Caselin as CMO
Since its inception in 2018, VALR, a crypto trade based mostly in South Africa, has expanded to turn out to be one of many main crypto exchanges within the continent.
To additional the enlargement, Ben Caselin who beforehand held govt positions in outstanding exchanges based mostly in Hong Kong and the United Arab Emirates (UAE), has been appointed CMO.
Caselin can also be a daily speaker at world conferences and his trade insights are revealed in a number of media retailers.
His appointment was praised by Farzam Ehsani, the co-founder and CEO of VALR, who stated:
“VALR is thrilled to welcome Ben Caselin as our CMO. Ben’s in depth expertise in driving development, coupled together with his dedication to advancing the adoption of Bitcoin in rising markets, aligns completely with VALR’s mission to contribute to the creation of a monetary system that underscores the oneness of humanity.”
Talking on his appointment, Ben Caselin stated:
“VALR stands out as a values-driven firm with an unwavering dedication to integrity, high quality, and safety, in contrast to something I’ve seen earlier than. With progressive buying and selling pairs, an professional know-how workforce, visionary management, and providing presumably probably the greatest API buying and selling environments on this planet for skilled crypto merchants, I imagine VALR is well-positioned to turn out to be a critical world participant.”
He additional said that VALR’s imaginative and prescient aligned together with his mission, and he seems to be ahead to working with the workforce to reinforce their market place, offering an environment friendly service to customers across the globe.
Strategic partnerships and regulatory approvals
VALR has processed over $10 billion price of buying and selling quantity, serving over 900 company and institutional shoppers.
The trade additionally has greater than 500k lively retail clients whereas sustaining its safety and efficiency protocols.
VALR is backed by Coinbase Ventures, Pantera Capital, and Avon Ventures. Furthermore, it has acquired approvals to conduct crypto operations in Europe.
The trade is actively pursuing operational licenses in Mauritius and Dubai, with preliminary Dubai Digital Belongings Regulatory Authority (VARA) approvals within the pipeline.
VALR launched its perpetual buying and selling options, being the primary trade to launch Bitcoin and USDT perpetual futures paired with the South Africa rand (ZAR).
The transfer would additional improve VALR’s place as an progressive participant within the crypto house, offering customers with the chance to conduct ZAR-denominated trades.
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