Content material lies on the coronary heart of just about each digital advertising and marketing technique.
It’s good to constantly produce high-quality content material that draws, engages, educates, and guides your readers to take the specified motion. Like reserving a demo or scheduling a name.
That can assist you obtain your content material advertising and marketing objectives, we’ve put collectively an inventory of the ten finest content material writing providers.
However earlier than we dive in, let’s begin with the fundamentals.
What Are Content material Writing Companies?
Corporations use content material writing providers to outsource their content material writing efforts.
These providers embody a variety of content material sorts. Like weblog posts, e-mail newsletters, web site content material, ebooks, and white papers.
The first aim of those providers is to supply high-quality and interesting content material that helps corporations obtain their advertising and marketing objectives.
There are two sorts of companies that provide content material writing providers:
- Content material writing companies: Companies which have groups of pros (together with writers) with numerous units of expertise. An instance: Beam Content material, a B2B content material advertising and marketing company, has a crew of researchers, strategists, writers, and editors who work collectively to supply high-quality content material for his or her purchasers.
- Content material writers: Particular person professionals who supply their content material writing providers independently. An instance: Melissa King is a contract B2B SaaS content material author who has labored with a few of business’s greatest names. Like Zapier and WordPress.
Whether or not it’s an company or a contract content material author, it’s essential to notice that suppliers typically concentrate on particular industries and/or content material codecs.
For example, some content material writing companies or freelance writers concentrate on ebooks and white papers. If you happen to need assistance with e-mail newsletters, they won’t be the suitable match.
It’s essential to first perceive what your particular content material wants are. Then search for content material writing providers that align with these wants.
Why Content material Writing Companies?
Listed below are a 3 causes you must put money into skilled content material writing providers:
1. You Can Produce High quality Content material at Scale
Working with corporations or solopreneurs that provide content material writing providers may also help you speed up your content material manufacturing.
Suppose you need to publish 30 long-form weblog posts in your web site every month. This may be laborious to realize when relying solely on an in-house crew of 1 or two content material writers.
Right here’s why:
Many corporations don’t perceive the function of high quality content material in a purchaser’s journey. And the period of time, effort, and analysis that’s required to supply high-quality content material.
Resulting from this lack of awareness, they rent one or two full-time writers and anticipate them to churn out an enormous quantity of content material every month.
The tip outcome?
The content material offered by the in-house writers is rushed, lacks depth, and doesn’t resonate with the target market. As a result of they didn’t have sufficient time to commit to every piece.
Investing in dependable, top-tier content material writing providers may also help you obtain the next publishing frequency, whereas additionally ensuring that the content material meets your high quality requirements. Mainly, extra arms make lighter work.
2. You Get rid of the Must Onboard Full-Time Writers
Hiring a full-time author is a big dedication. And it’s costly.
Plan for an annual wage wherever between $40,000 and $100,000 annually within the U.S. Throw further prices into the combo. Like time spent hiring and coaching, workplace house and tools, and advantages and perks.
Many corporations are usually not able to make this dedication. Particularly those with out a well-established content material advertising and marketing engine in place.
For such corporations, investing in content material writing providers is usually a good various.
You even have the flexibleness to scale up or down. And even pause content material manufacturing if plans change.
Suppose your organization is slicing down prices and has slashed your content material writing finances from $5,000 to $1,000 per thirty days. In that case, you possibly can simply cut back the quantity of content material you fee from the writing providers.
Think about if that occurred with full-time writers on board. Now you’re taking a look at layoffs. Severance pay, potential authorized charges related to employment termination, and the affect on worker morale and firm status can all create additional prices.
3. You Can Produce Totally different Types of Content material Effortlessly
Discovering an in-house author who excels in a big array of content material codecs isn’t not possible. However it’s powerful.
Some writers maintain experience in long-form weblog posts. Some are well-known for his or her white paper writing. Then there are writers who’re finest fitted to e-mail newsletters and social media.
Whilst you can ask your in-house author to adapt to unfamiliar codecs, they could not be capable of supply the identical high quality that extra specialised writers can.
Investing in content material writing providers solves this problem.
Many content material writing companies have a various crew of writers, every specializing in just a few totally different content material codecs. Then again, should you’re extra comfy working with freelance writers, you may have the benefit of handpicking people who’re consultants in precisely the codecs you want.
Outsourcing your content material manufacturing provides quite a lot of advantages. Nevertheless, it’s essential to fastidiously consider corporations and solopreneurs that provide these providers. Let’s evaluate what to search for in a content material writing service.
What to Look For in a Content material Writing Service
Whether or not you’re seeking to work with a content material writing company or freelance writers, consider them primarily based on:
Content material High quality
Excessive-quality content material may also help you construct belief and long-lasting relationships together with your target market. And encourage them to take some sort of desired motion.
Conversely, low-quality content material can push potential prospects away. And should even injury your model’s status.
So, whereas evaluating content material writing providers, search for these with a confirmed observe document of manufacturing high-quality content material.
You are able to do this by reviewing their portfolio totally and studying shopper testimonials.
Semrush Content material Writing Managers Ana Camarena and Vlado Palvik emphasised the significance of high quality content material:
“We’re on the lookout for perfectionists who’re dedicated to producing top-notch content material. We need to work with professionals who perceive the subject totally and are keen to supply various approaches when mandatory.
Our choice course of features a rigorous trial project, and we price their work on totally different elements. This helps us evaluate them pretty.
Finances issues are essential, however we place the next worth on high quality. Receiving a wonderful first draft typically equates to much less enhancing and higher efficiency in the long term.”
You must also consider their previous work to see if it:
- Straight addresses the wants, pursuits, and ache factors of the target market
- Has a powerful opening that instantly catches readers’ consideration
- Retains the target market engaged
- Offers helpful info to the readers
- Follows the SEO (web optimization) finest practices
- Encourages readers to take motion
You’ll be able to even go the additional mile by reaching out to a number of the author or company’s earlier purchasers immediately for suggestions.
Previous Work Efficiency
Consider their previous work primarily based on how properly it has carried out or is at present performing. And whether or not it has helped their purchasers obtain their content material advertising and marketing objectives. For instance, by growing their natural search site visitors, the variety of leads generated, and/or getting new signups.
A great way to judge the efficiency of their weblog posts is through the use of the Area Overview software.
Simply enter the URL of a weblog submit they’ve written, and click on “Search.”
Choose “Actual URL” from the drop-down menu, as highlighted within the screenshot beneath. This may enable you see particular metrics for that individual weblog submit.
Regulate these metrics:
- Natural search site visitors: The variety of visits the weblog submit obtained from serps
- Backlinks: The variety of occasions different web sites have linked to the weblog submit
- High natural key phrases: The key phrases for which the weblog submit is rating properly in search engine outcomes
- Natural site visitors progress: The change in natural site visitors over time
Consider a number of weblog posts they’ve produced utilizing the Area Overview software. Click on the “Examine domains” tab to see statistics facet by facet.
For different content material codecs, totally different metrics must be tracked. Learn our complete information on the content material advertising and marketing metrics for extra.
Reliability
Keep away from collaborating with corporations or solopreneurs that constantly miss deadlines, are tough to speak with, and make the collaboration course of tougher than it must be.
Ask your self:
Do you actually need to work with somebody who constantly misses their deadlines by 10 days? Or takes 5 days to reply each time you attain out to them?
There could also be cases that justify occasional delays, slower responses, or poor collaboration. But when your content material associate always misses deadlines, takes eternally to reply, and makes collaboration tough, you’re in all probability higher off with one other associate.
Whereas evaluating content material writing providers, ask for references. Scope out their LinkedIn suggestions. Or attain out on to their previous purchasers to inquire how dependable they discovered the company or freelancer to be.
Add-On Companies
Content material writing is only one side of content material advertising and marketing.
To verify your content material drives the specified outcomes, it is advisable to:
- Construct a robust content material advertising and marketing technique
- Optimize your content material for serps
- Get high-quality backlinks
- Distribute this content material in ways in which it reaches your target market
It’s value contemplating content material writing providers that additionally supply a variety of add-ons. Like content material technique improvement, content material administration, web optimization, hyperlink constructing, content material distribution, and promotion.
Many content material writing companies, particularly, supply these sorts of add-on providers. They could be much less generally out there when working with freelance writers.
Price
Whereas evaluating content material writing providers, value is a crucial consideration.
Costs can range extensively, relying on the standard of the service, content material format, and the expertise degree of the skilled(s) concerned.
There’s no set commonplace for pricing within the content material writing business. For example, content material writers cost wherever between $150 and $2,500 per long-form weblog submit.
It may be tempting to decide on the budget-friendliest possibility each time. However keep in mind: The most cost effective possibility could not all the time be one of the best by way of high quality and effectiveness.
The identical applies should you’re contemplating the costliest choices. For example, a contract author who prices $2,500 a submit won’t really ship higher high quality than a author who prices $1,000.
To seek out one of the best match for your online business:
- Analyze your month-to-month content material necessities
- Set a hard and fast month-to-month finances you possibly can put money into content material writing
- Then, search for content material writing providers that may ship the specified high quality inside your finances
Content material Writers vs. Companies: Which Ought to You Select?
There isn’t any goal unsuitable reply. However one reply will work higher for some corporations than for others.
Right here’s a desk illustrating the variations between working with content material writers vs. companies:
Facet |
Content material Writers |
Content material Writing Companies |
Time and Sources Spent |
You’ll spend extra time and assets discovering, hiring, managing, coaching, speaking with, and offering steerage to freelance writers. A really perfect method is to construct an in-house content material advertising and marketing crew after which onboard freelance writers as content material companions. |
Companies will possible prevent time and assets. That’s as a result of they normally have a crew of writers, together with mission managers who oversee the mission from begin to end. You don’t must construct a devoted in-house content material advertising and marketing crew. You’ll be able to simply assign somebody to supervise the collaboration with the company and be certain that the content material aligns together with your model tips and objectives. |
Management |
Presents extra management over the general content material creation course of. You select writers to work with. You could have a direct line of communication with the writers. You present all of the steerage and suggestions they’ll want to supply high-quality content material. |
Doesn’t supply as a lot direct management over the content material creation course of. Usually, you talk with mission managers and content material leads fairly than immediately with the writers themselves. Typically, you possibly can’t present direct suggestions or steerage, however extra a common overview or response. If you happen to’re not properly aligned with the company content material crew, this can lead to high quality points. |
Experience and Specialization |
Permits for selective hiring primarily based on particular experience or area of interest specialization. However it takes a bit extra legwork to search out every particular person individually. |
Usually, companies have a crew of writers already who maintain experience throughout totally different industries and content material codecs. |
High 10 Content material Writing Companies to Think about in 2024
Listed below are a number of the finest content material writing providers you should utilize in 2024.
1. Superpath
Superpath is a number one Slack group for content material entrepreneurs and writers. It had greater than 15,000 energetic members as of the time of publication.
Companies of all sizes use Superpath to search out content material writing providers.
There are two methods to rent content material writing providers on Superpath:
Submit Your Request within the #freelance-gigs Channel
Head over to their #freelance-gigs channel.
Discover the Airtable URL within the channel’s description.
Click on on the hyperlink and fill out the submission kind.
After filling the shape, your request will mechanically be posted on their #freelance-gigs channel. Like this:
You too can submit your request immediately. Nevertheless, it’s not the really helpful method.
Submit Your Request Utilizing Their Job Board
This can be a paid possibility.
To submit a contract job itemizing, it is advisable to pay a flat charge of $99.
When you submit your request, it’ll seem on Superpath’s Job Board.
Your request will even be cross-posted in Superpath’s #job-listings channel.
And of their weekly roundup:
Superpath is a goldmine for corporations seeking to outsource their content material manufacturing. You could find quite a lot of proficient writers and companies that provide content material writing providers right here.
Other than content material writing, it’s also possible to discover proficient professionals who may also help you with different elements of content material advertising and marketing like web optimization, content material audits, content material technique, and extra.
2. Upwork
Upwork is a contract market that connects corporations with particular person professionals and companies from all throughout the globe.
In accordance with the newest information, greater than 18 million professionals supply their providers on Upwork.
You should use Upwork to rent particular person professionals and companies with particular talent units. Like graphic designers, content material writers, and product managers.
There are 3 ways to rent content material writing providers on Upwork:
Submit a Job
Join as a shopper and submit a job itemizing.
As soon as printed, freelancers and companies who discover your mission related to their expertise will ship you proposals.
These proposals sometimes embody an introduction, an outline of their expertise, a proposed method to your mission, and their pricing.
You’ll be able to evaluate these proposals and attain out to those you discover promising.
To draw one of the best content material writers and companies, make your job description as detailed as potential. Confirm your cost technique and ensure to say a finances vary.
You too can browse supplier profiles and invite particular freelancers or companies to use to your job should you discover they align properly together with your wants.
Discover Them Straight
This method entails utilizing Upwork’s search performance to seek for freelancers or companies immediately.
Simply enter the service you need to rent and choose “Expertise” from the drop-down menu. Like this:
Subsequent, manually vet the ensuing freelancers and companies primarily based in your particular necessities. You should use filters to slim your search. Like hourly price, expertise sort (freelancers, companies or each), and placement.
When you determine one of the best match(s), you possibly can immediately message and even rent them.
Use Upwork’s Challenge Catalog Characteristic
This characteristic helps you to discover writers/companies that may begin working in your mission virtually instantly.
Simply enter the service you’re seeking to rent and choose “Tasks” from the drop-down menu. Like this:
You’ll see an inventory of pre-defined tasks provided by freelancers and companies.
Every mission within the catalog features a fastened worth (for various tiers) and an in depth description of what the service consists of.
Peak Freelance is a Slack group of 1,000+ writers and company professionals from throughout the globe. It’s a spot the place a number of the most proficient freelance writers ask questions, assist one another, and focus on all-things-content.
There are two methods to search out content material writing providers on Peak Freelance:
Submit Your Request within the #jobs channel
Simply head over to their #jobs channel and submit your request.
Submit Your Request Utilizing Their Job Board
Similar to Superpath, Peak Freelance additionally has their very own Job Board.
To submit a contract job itemizing, it is advisable to select from certainly one of their paid plans.
4. Content material by Peak
Content material by Peak is a boutique B2B content material advertising and marketing company run by Michael Keenan, the cofounder at Peak Freelance. As a contract author, Michael has labored with main SaaS corporations like Shopify, Descript, ManyChat, and HelpScout.
Content material by Peak provides the next providers: content material technique, manufacturing, and refreshing.
They don’t have a concrete pricing in place, however they point out that their pricing begins at $5,000/month on their Contact Us web page.
5. Fiverr
Fiverr is one other freelance market. Greater than 4.3 million energetic consumers use it annually.
You should use Fiverr to rent particular person professionals and companies who supply a variety of providers.
Fiverr operates similar to Upwork’s Challenge Catalog. The platform helps you to discover professionals who can begin working in your mission virtually instantly.
Simply seek for the kind of service you need.
You’ll get an inventory of pre-defined gigs (tasks) associated to that service. Discover them to search out one of the best match for you.
You should use filters to slim your search. Like vendor particulars, finances, or supply time.
Each gig on Fiverr consists of pricing (for various tiers) and an in depth description of what the service consists of. Together with further info associated to the service being provided.
As soon as you discover one of the best professionals for your online business, you possibly can both buy their pre-defined gig or attain out to them immediately to debate customized necessities.
6. ProBlogger
ProBlogger’s Job Board attracts hundreds of freelance writers every month.
It’s a web-based service utilized by corporations to search out writers and companies.
Normal job listings begin at $80.
You too can go for Employer Membership packages to get further reductions.
When you join, submit a request. Add info to it like job sort (contract, freelance, full-time, part-time), job title, class, and outline.
As soon as dwell, your itemizing will appear like this:
7. Verblio
Verblio is well-liked amongst corporations with smaller content material manufacturing budgets.
They’ve an in depth community of over 3,000 freelance writers and editors together with devoted mission managers that will help you produce content material effortlessly.
You’ll be able to order totally different types of content material like web site copy, weblog posts, white papers, and press releases.
Verblio supply two pricing tiers:
- AI+ human content material ($0.06 per phrase + $49.50 month-to-month charge): Created by writers utilizing their inside AI instruments
- Human content material ($0.16 per phrase): 100% created by writers
If you happen to plan to supply greater than 50 articles a month frequently, Verblio additionally provides a 100% managed providers tier. It comes with a devoted mission supervisor and customised workflows constructed particularly for you.
8. Beam Content material
Beam Content material is a content material advertising and marketing company for B2B SaaS corporations. They’ve labored with a number of the finest B2B SaaS corporations of their respective industries. Like Outreach, Dooly, Groundswell, and MessageBird.
Brooklin Nash, Beam Content material cofounder, brings greater than a decade of expertise to the desk. He’s well-known and well-liked amongst corporations for writing content material that drives precise conversations.
Beam Content material may also help you with totally different elements of content material advertising and marketing—from content material ideation to writing to repurposing and distribution. They maintain experience in constructing results-driven content material engines from scratch.
Their pricing will depend on your particular necessities. However on their web site, they point out that their minimal month-to-month price is $7,500.
9. HawkSEM
HawkSEM is a full-fledged digital advertising and marketing company well-known for producing high-quality content material for purchasers.
They concentrate on totally different types of content material like web site copy, weblog posts, whitepapers, case research, and press releases.
HawkSEM has labored with manufacturers like Microsoft, Verizon, and DirectTV.
Other than content material writing, HawkSEM additionally provides a variety of content material advertising and marketing providers like content material technique, distribution, web optimization, and content material enhancing.
HawkSEM doesn’t have public fastened pricing.They provide a free session the place you possibly can focus on your particular necessities. And primarily based on that, they’ll offer you a quote.
10. Pepper Content material
Pepper Content material is an AI-powered content material advertising and marketing platform that gives a devoted market for corporations to attach with writers.
Companies of all sizes work with Pepper Content material. A few of their prospects embody Amazon Pay, Adani, and RVshare.
Their expertise market includes over 100,000 writers who’ve gone by a rigorous vetting course of. These freelancers concentrate on totally different types of content material like weblog posts, social media, product descriptions, and extra.
The corporate leverages its AI know-how to match companies with probably the most appropriate writers primarily based on the mission’s necessities and the author’s experience.
Pepper Content material additionally gives companies with mission administration capabilities to work with freelance writers. This consists of monitoring their progress, sharing information, and managing workflows.
You too can immediately talk with these writers to debate mission particulars and supply suggestions.
Empower Your Content material Workforce to Produce Excessive-High quality Content material
Whether or not you’re employed with an company or a person author, empower them to ship top-notch content material utilizing Semrush’s wealthy suite of content material advertising and marketing instruments: