Rob Clark is the President and Chief Expertise Workplace (CTO) of Seekr. Rob has over 20 years of expertise in software program engineering, product administration, operations, and the event of modern synthetic intelligence and web-scale applied sciences. Earlier than becoming a member of Seekr, he led a number of synthetic intelligence and search options for a few of the world’s largest telecommunications, publishing, and e-commerce corporations.
Seekr is an AI agency targeted on clear content material analysis and unbiased rankings. Its AI expertise assesses all sorts of content material, whether or not human-created or machine-generated. Seekr enhances person selection and management by offering streamlined entry to reliable data. On the core of Seekr’s expertise is an unbiased search engine, powered by proprietary AI and using pure language processing (NLP) to provide a Seekr Rating and Political Lean Indicator. Seekr is devoted to making a reliable net by providing expertise that simplifies the invention of dependable content material in context.
Are you able to describe the core mission of Seekr and the way it goals to distinguish itself within the aggressive AI panorama?
We based Seekr on the straightforward but essential precept that everybody ought to have entry to dependable, credible and reliable data – regardless of its kind or the place it exists. It doesn’t matter in case you are an internet client or a enterprise utilizing that data to make key choices – accountable AI methods permit all of us to completely and higher perceive data, as you should guarantee what’s popping out of Generative AI is correct and dependable.
When data is unreliable it runs the entire spectrum, for instance from extra benign sensationalism to the more severe case of coordinated inauthentic behaviors meant to mislead or affect as a substitute of inform. Seekr’s strategy to AI is to make sure the person has full transparency into the content material together with provenance, lineage and objectivity, and the power to construct and leverage AI that’s clear, reliable, options explainability and has all of the guardrails so customers and companies alike can belief it.
Along with offering business optimized Giant Language Fashions (LLMs), Seekr has began constructing Basis Fashions differentiated by larger transparency and accuracy with decreased error and bias, together with all of the validation instruments. That is made attainable via Seekr’s collaboration with Intel to make use of its newest era Gaudi AI accelerators at the very best price-performance. We selected to not depend on outdoors basis fashions the place the coaching knowledge was unknown and confirmed errors and inherent bias, particularly as they’re typically skilled on standard knowledge quite than probably the most credible and dependable knowledge. We count on to launch these in direction of the tip of the 12 months.
Our core product is named SeekrFlow, a whole end-to-end platform that trains, validates, deploys and scales reliable AI. It permits enterprises to leverage their knowledge securely, to quickly develop AI they will depend on optimized for his or her business.
What are the vital options of SeekrFlow, and the way does it simplify the AI growth and deployment course of for enterprises?
SeekrFlow takes a top-down, end result first strategy, permitting enterprises to unravel issues utilizing AI with each operational efficiencies and new income alternatives via one cohesive platform. This integration consists of safe knowledge entry, automated knowledge preparation, mannequin fine-tuning inference, guardrails, validation instruments, and scaling, eliminating the necessity for a number of disparate instruments and decreasing the complexity of in-house technical expertise managing varied facets of AI growth individually.
For enterprises, customization is essential, as a one mannequin matches all strategy doesn’t resolve distinctive enterprise issues. SeekrFlow permits prospects to each cost-effectively leverage their enterprise knowledge safely and align to their business’s particular wants. That is particularly essential in regulated industries like finance, healthcare and authorities.
Seekr’s AI assisted coaching strategy vastly reduces the fee, time, and wish for human supervision related to knowledge labeling and acquisition, by synthesizing high-quality and domain-specific knowledge utilizing domain-specific ideas corresponding to coverage paperwork, pointers, or user-provided enterprise knowledge.
Seekr’s dedication to reliability and explainability is engrained all through SeekrFlow. No enterprise desires to deploy a mannequin to manufacturing and discover out its hallucinating, giving out flawed data or a worst-case state of affairs corresponding to making a gift of its services and products totally free! SeekrFlow consists of the instruments wanted to validate fashions for reliability, to scale back errors and to transparently permit the person to see what’s impacting a mannequin’s output proper again to the unique coaching knowledge. In the identical approach software program engineers and QA can scan, check and validate their code, we offer the identical capabilities for AI fashions.
That is all offered at optimum price to enterprises. Our Intel collaboration operating in Intel’s AI cloud permits Seekr the very best price-performance that we move on to our prospects.
How does SeekrFlow deal with widespread points corresponding to price, complexity, accuracy, and explainability in AI adoption?
Excessive value factors and shortage of AI {hardware} are two of the most important obstacles to entry dealing with enterprises. Due to the aforementioned collaboration with Intel, Seekr circulate has entry to huge quantities of subsequent era AI {hardware} leveraging Intel’s AI Cloud. This supplies prospects with scalable and cost-effective compute assets that may deal with large-scale AI workloads leveraging each Intel Gaudi AI accelerators and AI optimized Xeon CPUs.
It’s essential to notice that SeekrFlow is cloud supplier and platform agnostic and runs on newest era AI chips from Intel, Nvidia and past. Our aim is to summary the complexity of the AI {hardware} and keep away from vendor lock-in, whereas nonetheless unlocking all of the distinctive worth of every of the chip’s software program, instruments and ecosystem. This consists of each operating within the cloud or on-premise and operated datacenters.
When constructing SeekrFlow we clearly noticed the dearth of contestability that existed in different instruments. Contestability is paramount at Seekr, as we need to make sure that the person has the appropriate to say one thing shouldn’t be correct and have a simple technique to resolve it. With different fashions and platforms, it’s typically tough or unknown methods to even right errors. Level fixes after the actual fact are sometimes ineffective, for instance manipulating the enter immediate doesn’t assure the reply will likely be corrected each time or in each state of affairs. We give the person all of the instruments for transparency, explainability and a easy technique to train and proper the mannequin in a clear person interface. From constructing on high of reliable basis fashions on the base proper via to easy-to-use testing and measurement instruments, SeekrFlow ensures correct outcomes that may be understood and validated. It’s important to grasp that AI guardrails aren’t simply one thing that’s good to have or to consider later – quite, we provide prospects easy to make use of explainability and contestability instruments from the beginning of implementation.
How does the platform combine knowledge preparation, fine-tuning, internet hosting, and inference to allow quicker experimentation and adaptation of LLMs?
SeekrFlow integrates the end-to-end AI growth course of, in a single platform. From dealing with the labeling and formatting of the information with its AI agent assisted era strategy, to fine-tuning a base mannequin, all the way in which to serving for inference and monitoring the fine-tuned mannequin. As well as, SeekrFlow’s explainability tooling permits AI modelers to find gaps within the information of the mannequin, perceive why errors and hallucinations happen, and straight act upon them. This built-in, end-to-end strategy permits fast experimentation and mannequin iterations
What different distinctive applied sciences or methodologies has Seekr developed to make sure the accuracy and reliability of its AI fashions?
Seekr has developed patented AI expertise for assessing the standard, reliability, bias, toxicity and veracity of content material, whether or not that may be a textual content, a visible, or an audio sign. This expertise supplies wealthy knowledge and information that may be fused into any AI mannequin, within the type of coaching knowledge, algorithms, or mannequin guardrails. In the end, Seekr’s expertise for assessing content material might be leveraged to make sure the security, factuality, helpfulness, unbiasedness and equity of AI fashions. An instance of that is SeekrAlign, which helps manufacturers and publishers develop attain and income with accountable AI that appears on the context of content material via our patented Civility Scoring.
Seekr’s strategy to explainability ensures that AI mannequin responses are comprehensible and traceable. As AI fashions turn into concerned in choices of penalties, the necessity for AI modelers to grasp and contest mannequin choices, turns into more and more essential.
How does SeekrFlow’s precept alignment agent assist builders align AI fashions with their enterprise’s values and business rules?
SeekrFlow’s precept alignment agent is a vital characteristic that helps builders and enterprises scale back the general price of their RAG-based methods and effectively align their AI to their very own distinctive ideas, values, and business rules with no need to collect and course of structured knowledge.
The Seekr agent makes use of superior alignment algorithms to make sure that LLMs’ habits adheres to those distinctive and predefined requirements, intentions, guidelines, or values. Throughout the coaching and inference phases, the precept alignment agent guides customers via the complete knowledge preparation and fine-tuning course of whereas repeatedly integrating knowledgeable enter and moral pointers. This ensures that our AI fashions function inside acceptable boundaries.
By offering instruments to customise and implement these ideas, SeekrFlow empowers enterprises to keep up management over their AI functions, guaranteeing that they mirror the corporate’s values and cling to authorized and business necessities. This functionality is important for constructing belief with prospects and stakeholders, because it demonstrates a dedication to accountable AI.
Are you able to talk about the collaboration with OneValley and the way Seekr’s expertise powers the Haystack AI platform?
OneValley is a trusted useful resource for tens of hundreds of entrepreneurs and small to medium sized companies (SMBs) worldwide. A standard drawback these leaders face is discovering the appropriate recommendation, services and products to start out and develop their enterprise. Seekr’s business particular LLMs energy OneValley’s newest product Haystack AI, which presents prospects entry to huge databases of accessible merchandise, their attributes, pricing, professionals and cons and extra. Haystack AI intelligently makes suggestions to customers and solutions questions, all accessible via an in-app chatbot.
What particular advantages does Haystack supply to startups and SMBs, and the way does Seekr’s AI improve these advantages?
Whether or not a person wants a quick reply to know which enterprise bank card presents the best money rewards with the bottom charges per person and lowest APR or to distinction and examine two CRM methods they’re contemplating as the appropriate resolution, Haystack AI powered by Seekr supplies them the appropriate solutions shortly.
Haystack AI solutions customers’ questions quickly and in probably the most cost-effective method. Having to attend for and ask a human to reply these questions and all of the analysis that goes into this form of course of is unmanageable for terribly busy enterprise leaders. Clients need correct solutions they will depend on quick, with out having to trawl via the outcomes (and sponsored hyperlinks!) of an online search engine. Their time is greatest spent operating their core enterprise. This can be a nice instance the place Seekr AI solves an actual enterprise want.
How does Seekr be certain that its AI options stay scalable and cost-effective for companies of all sizes?
The easy reply is to make sure scale and low price, you want a strategic collaboration for entry to compute at scale. Delivering scalable, cost-effective and dependable AI requires the wedding of best-in-class AI software program operating on main era {hardware}. Our collaboration with Intel entails a multi-year dedication for entry to an ever-growing quantity of AI {hardware}, together with upgrading via generations from present Gaudi 2 to Gaudi 3 in early 2025 and onwards onto the following chip improvements. We positioned a guess that the very best availability and value of compute would come from the precise producer of the silicon, of which Intel is just one of two on the planet that produces its personal chips. This solves any points round shortage, particularly as we and our prospects scale and guarantee the very best value efficiency that advantages the client.
Seekr prospects operating on their very own hosted service solely pay for precise utilization. We don’t cost for GPUs sat idle. SeekrFlow has a extremely aggressive pricing mannequin in comparison with contemporaries within the house, that helps the smallest to largest deployments.
Thanks for the nice interview, readers who want to be taught extra ought to go to Seekr.