Know who you/the shopper is speaking to:
Caveat: That is 1000% not as highly effective as conducting analysis immediately along with your audience through a shopper discovery session, consumer focus group, or a “jobs to be achieved” formal analysis session. Ideally, you affirm what you get from AI with human conversations along with your audience.
However when you’re misplaced as to who you might be speaking to, this can be a higher place to begin than not desirous about your audience. I’ve enhanced my primary immediate right here with suggestions from Andy Crestodina to make it a chained set of prompts:
Immediate 1:
Construct me a persona of a [job title] who works for a [company type] firm. Listing the roles, objectives, challenges, ache factors, and determination standards for choosing a [your company type] firm.
Immediate 2:
What retains that persona up at evening?
Immediate 3:
What phrases does that persona use to explain his/her [service] challenges and options?
Immediate 4:
In case you had been [describe your persona], what on-line sources would [persona] learn that can assist you be simpler at your job?
Topical analysis — What subjects must you cowl? What are your topical gaps?
Immediate 1:
Listed here are the titles of our printed weblog posts associated to X content material. What content material is lacking?
Immediate 2:
Based mostly on the episodes on this feed, [feed URL], what subjects associated to “” haven’t been coated? The audience is X, and the content material is targeted on X or serving to X persona with x.
Know the principle subjects and subtopics that should be coated in your copy
Immediate 1:
Create a desk with the semantically associated subtopics of X matter organized by the levels of the searcher’s studying concerning the matter. The output ought to have one column for the training stage and one other with the key phrases utilized in a search.
Immediate 2:
I noticed this one shared by Aleyda Solis’s SMX Superior presentation and have tailored it to my workflow.
Step 1:
Export a uncooked record of key phrases and their search volumes from Moz Professional’s Key phrase Analysis instrument. Add this record to ChatGPT and ask the AI instrument to cluster the key phrases into semantically related teams (whereas sustaining the related search volumes). Export this to a .csv file.
Step 2:
Create a hub and spoke mannequin from a listing of those key phrases, consolidating these which are too related and can be focused by the identical content material to keep away from duplicates.
Take their search intent into consideration to group them.
These might be used within the X part on our web site.
The hub and spoke mannequin needs to be in English and record every key phrase’s search intent.
The audience is [x], and this could appeal to and have interaction [name of the target audience here] for a [type of business/service].
Listing them in a desk together with their specified common search quantity in extra columns listed under.
Moreover, counsel titles and meta descriptions following search engine marketing finest practices for creating content material to focus on them: [list keywords here].
Know your distinctive model worth and how one can floor it in content material
Immediate:
This must be executed with an AI chat with entry to the web (ChatGPT4 or Bing Chat) or ChatGPT with the BrowserOps plugin:
Based mostly on these rivals [list competitors names & URLs], how is [your brand + URL] completely different?