Want to trace your key phrase rankings however undecided the place to start?
Our listing of rank-tracking software program choices supplies useful particulars about a number of the greatest instruments out there.
We assessed a dozen instruments on components like:
- What number of key phrases you possibly can monitor
- How usually you get rating information
- How straightforward or overwhelming the platform could also be
- What sort of particular person or enterprise the instrument is greatest fitted to
- Pricing
To start out, right here’s a desk that briefly compares every instrument’s options, greatest makes use of, and pricing:
Software program |
Options |
Greatest For |
Pricing |
Semrush |
Each day rating updates, website web page efficiency, aggressive insights |
Everybody |
$129.95/month |
SE Rating |
Each day rating updates |
Businesses and in-house groups |
$65/month |
Nozzle |
Knowledge visualization and reporting |
Skilled entrepreneurs and small companies |
$59/month |
Mangools |
Each day rating updates and SERP efficiency |
Entrepreneurs and companies |
$29/month |
search engine optimisation PowerSuite |
Goal web page evaluation and aggressive insights |
Businesses and in-house groups |
$299/yr |
AccuRanker |
Actual-time information for granular areas—international locations, states, cities, and streets |
Businesses and enterprises |
$129/month |
Superior Net Rating |
Actual-time rankings and efficiency forecasting |
Businesses and enterprises |
$99/month |
Ranktracker |
Each day rating updates and SERP efficiency |
Newbies and entrepreneurs |
$24/month |
Wincher |
Each day rating updates and historic evaluation |
Entrepreneurs and small companies |
$49/month |
Serpple |
Each day rating updates and website web page efficiency |
Newbies and entrepreneurs |
$19/month |
Nightwatch |
Location monitoring and reporting |
Businesses and enterprises |
$39/month |
WhiteSpark |
Location monitoring and aggressive evaluation |
Everybody |
$17/month |
Semrush
Greatest for monitoring each day rankings to your customized listing of key phrases, Semrush’s Place Monitoring instrument tracks information throughout a number of gadgets (cellular, pill, and desktop).
Right here’s how:
First, enter your area and click on “Arrange monitoring.”
Subsequent, select the search engine and system you need to monitor to your key phrases. We suggest “Google” and “Cellular” to start out.
Then, select the nation you need to monitor. Think about this the nation of your target market.
Click on “Proceed To Key phrases” to get to the key phrase a part of the setup.
Sort or paste in your goal key phrases. Or, import your listing from one other supply.
Whenever you’re executed including your key phrases, click on “Add key phrases to marketing campaign.” Then, click on “Begin Monitoring.”
From there, you’ll get entry to the Place Monitoring dashboard with studies and metrics to your key phrases.
See which key phrases rank for numerous search engine outcomes web page (SERP) options, equivalent to featured snippets and native packs. It even means that you can monitor areas right down to the ZIP code, offering granular insights into your key phrase efficiency.
The software program provides a complete vary of metrics—together with key phrase intent, issue, place, visibility, estimated visitors, search quantity, and extra—enabling you to make knowledgeable selections.
Moreover, you possibly can analyze the key phrases your rivals rank for and establish their top-performing pages. To maintain you up to date, Semrush sends alerts for any rating adjustments and provides the choice to obtain weekly e-mail summaries of your key phrase rankings.
Pricing
- Professional plan: $129.95/month to get entry to your entire suite of Semrush instruments along with Place Monitoring. Together with key phrase analysis, web site auditing, backlink evaluation, competitor evaluation, promoting instruments, and extra.
- Guru plan: $249.95/month to get all Professional plan options, plus the Content material Advertising Toolkit, historic information, multi-location and system monitoring, Looker Studio integration, and extra
- Marketing strategy: $499.95/month to get all Guru plan options, plus Share of Voice, prolonged limits, API entry, PLA analytics, free migration from third-party instruments, and extra
SE Rating
SE Rating’s Rank Tracker is without doubt one of the most versatile instruments for search engine optimisation rank monitoring. It means that you can benefit from goal URLs, visitors forecasts, and automatic key phrase solutions.
The software program supplies a spread of options to optimize your search engine optimisation efforts. For instance, you possibly can add goal URLs for a key phrase, serving to to forestall cannibalization throughout your website’s pages. The Professional and Enterprise plans provide the pliability to create as many tasks as you need, permitting you to handle a number of campaigns concurrently.
Moreover, Rank Tracker includes a “Content material Rating” metric, which signifies how tough it might be to your web page to rank, serving to you to prioritize your search engine optimisation efforts successfully.
Pricing
- Important plan: $65/month. Very best for particular person search engine optimisation professionals with 750 key phrases to trace.
- Professional plan: $119/month. Appropriate for companies and small groups with 2,000 key phrases to trace.
- Marketing strategy: $259/month. Designed for giant companies and enterprises with as much as 5,000 key phrases to trace.
Nozzle
Nozzle is without doubt one of the greatest rank-tracking instruments for information visualization and detailed studies. Apparently, their pricing is predicated on what number of “information pulls” you want month-to-month—not on what number of key phrases you monitor.
This software program excels in offering useful information visualization, making it simpler to interpret your rating information. Not like many different instruments, it updates each 5 minutes somewhat than by day or week, making certain you might have essentially the most present information.
You may customise your dashboards to suit your particular wants and monitor as many rivals as you need with limitless capability.
Moreover, all Nozzle options are included in each pricing tier, supplying you with full entry no matter your subscription stage.
Pricing for Small Companies
- Fundamental plan: $59/month for 10,000 pulls
- Superior plan: $119/month for 21,000 pulls
- Professional plan: $299/month for 60,000 pulls
- Professional Plus plan: $599/month for 130,000 pulls
Pricing for Enterprises
- Fundamental plan: $1,199/month for 275,000 pulls
- Superior plan: $2,999/month for 725,000 pulls
- Professional plan: $5,999/month for 1.5 million pulls
Mangools
SERPWatcher by Mangools is without doubt one of the simpler rank-tracking instruments to make use of, and it’s excellent for these on a finances. It provides each day rating updates, and you may select from 50,000 areas for native rank monitoring.
Establishing your key phrase listing takes simply 30 seconds with this instrument. The interface is visually interesting and simple to navigate.
SERPWatcher additionally provides white-label reporting, which is good for companies and consultants.
One standout characteristic is the proprietary “Efficiency Index” rating, which measures your SERP efficiency by combining key phrase positions and volumes, offering a complete view of your search engine success.
Pricing
- Entry plan: $29/month for 50 tracked key phrases
- Fundamental plan: $49/month for 200 tracked key phrases
- Premium plan: $69/month for 700 tracked key phrases
- Company plan: $129/month for 1,500 tracked key phrases
search engine optimisation PowerSuite
search engine optimisation PowerSuite’s Rank Tracker is without doubt one of the prime selections for rank monitoring software program on desktop. Obtain the appliance for Home windows, macOS, and Linux working techniques and monitor key phrases in almost 600 search engines like google and yahoo.
This software program means that you can monitor an infinite variety of key phrases, offering complete protection for all of your search engine optimisation wants.
It provides insights into the key phrases driving visitors to your rivals, enabling you to establish new alternatives.
You may also assign key phrases to your chosen goal pages and obtain notifications if a unique web page begins to rank as an alternative, serving to you to keep up optimum key phrase technique and stop any rating points.
Pricing
- There’s a free plan, however you possibly can’t save tasks
- Skilled plan: $299/yr, beneficial for in-house use
- Skilled plan: $499/yr, beneficial for shopper work
AccuRanker
AccuRanker is without doubt one of the greatest rank trackers for groups that need information for numerous locales—international locations, states, cities, and even streets. It proclaims to be the quickest tracker available on the market, letting you get on-demand rankings from its database of 24 billion key phrases.
Get contemporary key phrase rankings in actual time, making certain you at all times have the most recent information. It means that you can monitor rankings for particular avenue addresses and YouTube channels, offering versatile monitoring choices.
AccuRanker additionally provides an software programming interface (API) to drag key phrase information into your tech stack, so you possibly can seamlessly combine together with your present techniques.
Pricing
Plans begin at $129/month, and pricing is predicated on the variety of key phrases you need to monitor. Your subscription contains all options.
- 1,000 key phrases: $129/month
- 5,000 key phrases: $609/month
- 25,000 key phrases: $1,569/month
Superior Net Rating
Monitor key phrases in 4,000+ search engines like google and yahoo and throughout 190 international locations with Superior Net Rating’s Rank Tracker. Create as many tasks as you need in an easy-to-use interface that isn’t essentially as complicated as you’d count on.
This instrument supplies real-time key phrase rankings, permitting you to remain up-to-date together with your search engine optimisation efficiency.
You may evaluate your rankings in opposition to as much as 50 rivals, providing a complete aggressive evaluation. The instrument additionally tracks rankings for each YouTube and Amazon, catering to a variety of platforms.
Superior Net Rating’s forecasting predicts how your content material could carry out over time, serving to you to strategize. Moreover, it provides insights into SERP options, search intent, and estimated visits for every key phrase, offering an intensive understanding of your search engine optimisation panorama.
Pricing
- Professional plan: $99/month for 7,000 key phrases
- Company plan: $199/month for 14,500 key phrases
- Enterprise plan: $499/month for 35,500 key phrases
Ranktracker
Ranktracker is without doubt one of the most cost-effective rank trackers out there, and a super selection for newcomers given its value level and restricted options. Its core providing, as you may count on, is just monitoring rankings.
Get each day rating updates for tracked key phrases, making certain you might have essentially the most present information. You may add filters to see rankings in numerous areas and gadgets, permitting for a extra focused evaluation.
Ranktracker allows real-time SERP evaluation to your key phrases, providing speedy insights. Moreover, you possibly can see what key phrases your rivals rank for and decide if these key phrases are value concentrating on, serving to you to refine your search engine optimisation technique.
Pricing
- Starter plan: $24/month for 200 tracked key phrases
- Double Knowledge plan: $59/month for 1,000 tracked key phrases
- Quad Knowledge plan: $109/month for two,000 tracked key phrases
- Hex Knowledge plan: $209/month for 4,000 tracked key phrases
Wincher
Get on-demand rankings for 130+ search engines like google and yahoo throughout 180 international locations and nearly 40,000 cities with Wincher’s Rank Tracker. The rating instrument has keyword-research performance in-built that can assist you establish extra related key phrase alternatives.
Entry as much as two years of rating historical past to your key phrases, permitting you to establish tendencies over time. It supplies automated alerts for any adjustments to your key phrase rankings, making certain you keep knowledgeable.
The Normal and Skilled plans provide the flexibility so as to add limitless web sites and customers, making it appropriate for giant groups and a number of tasks.
You may also use Wincher’s API to drag key phrase information into your tech stack, enabling seamless integration together with your present techniques.
Pricing
- Fundamental plan: $49/month for 500 key phrases
- Normal plan: $89/month for 1,000 key phrases
- Skilled plan: $319/month for five,000 key phrases
Serpple
Serpple is without doubt one of the greatest search engine optimisation rank trackers round, constructed by an search engine optimisation skilled for search engine optimisation professionals.
Moderately than monitoring a protracted listing of key phrases, the instrument teams the key phrases by your website’s pages. This helps monitor how your website performs on the web page stage, which is nice for making selections on the right way to optimize content material.
This instrument provides each day key phrase rankings on all plans, making certain you at all times have up-to-date data. You may monitor your rivals’ natural adjustments and evaluate them to your individual, offering beneficial aggressive insights.
Serpple can also be reasonably priced, with plans beginning at simply $19 per thirty days, making it accessible for companies of all sizes.
Pricing
- Facet Hustler plan: $19/month for the entry-level choice and 100 tracked key phrases
- Entrepreneur plan: $29/month for the expansion choice and 500 tracked key phrases
- Company plan: $99/month for the company choice and three,000 tracked key phrases
Nightwatch
Nightwatch’s Rank Tracker instrument empowers you to refine your search engine optimisation technique with its customizable studies and information segmentation. Whereas it’s focused to enterprises, companies and small companies might also discover it helpful.
This software program options drag-and-drop reporting, making it straightforward to generate and customise studies. It means that you can monitor key phrase rankings for 107,296 areas around the globe, offering in depth geographic protection.
Moreover, you need to use Rank Tracker’s API to drag key phrase information into your tech stack to combine together with your present techniques.
Pricing
Plans begin at $39/month, and pricing is predicated on the variety of key phrases you need to monitor.
- 250 key phrases: $39/month
- 1,000 key phrases: $99/month
- 4,000 key phrases: $339/month
WhiteSpark
WhiteSpark’s Native Rank Tracker is without doubt one of the most notable instruments for monitoring native rankings. Native is their bread and butter, providing you the chance to trace natural outcomes, native packs, and maps in Google and Bing.
This instrument lets you monitor a number of enterprise areas throughout ZIP codes or geo-coordinates, providing exact monitoring for native search engine optimisation efforts.
It additionally tracks YouTube and social media profiles, increasing your attain past conventional search engines like google and yahoo. You may evaluate your rankings throughout completely different outcome sorts in opposition to your rivals, offering a complete view of your efficiency.
With limitless domains and areas for all plans, WhiteSpark provides nice flexibility for managing in depth search engine optimisation campaigns.
Pricing for Weekly Monitoring
- Small Marketing strategy: $17/month for 100 key phrases
- Specialist plan: $35/month for 250 key phrases
- Company plan: $70/month for 1,000 key phrases
- Enterprise plan: $140/month for two,500 key phrases
Pricing for Each day Monitoring
- Small Marketing strategy: $20/month for 100 key phrases
- Specialist plan: $42/month for 250 key phrases
- Company plan: $85/month for 1,000 key phrases
- Enterprise plan: $167/month for two,500 key phrases
Methods to Select an search engine optimisation Rank Tracker
When searching for the perfect key phrase rank tracker, consider these standards:
- What number of key phrases, websites, and rivals you possibly can monitor
- The freshness of key phrase information—each day, weekly, or on demand
- Ease of utilizing the platform and decoding the information
- search engine optimisation reporting and dashboard capabilities
- Pricing
Listed below are options and elements of rank monitoring software program you may search for relying in your state of affairs:
Class |
Function |
Description |
Newbies and Solo Consultants |
Ease of use |
An intuitive interface and easy-to-understand studies |
Affordability |
Decrease-cost plans or free variations to start out with out a lot funding |
|
Small Enterprise |
Price-effective pricing |
Inexpensive plans that provide an excellent stability of options |
Competitor evaluation |
Fundamental competitor evaluation to grasp how properly different websites rank |
|
Complete studies |
Digestible studies to trace progress and make knowledgeable selections |
|
Company |
Multi-client administration |
Skill to handle campaigns for a number of purchasers |
White-label reporting |
Customizable, branded studies to share with purchasers |
|
Collaboration instruments |
Options that help workforce collaboration and undertaking administration |
|
Enterprise |
Scalability |
Instruments that may deal with massive volumes of knowledge and a number of web sites effectively |
Integration capabilities |
Combine with different instruments and platforms, equivalent to CRMs and advertising automation techniques |
|
Devoted help |
Buyer help, together with devoted account managers and personalised coaching |
As you resolve which is greatest to your finances and desires, contemplate an all-in-one search engine optimisation instrument somewhat than a standalone key phrase rank tracker.
All-in-one instruments—like Semrush—provide a number of advantages and potential value financial savings:
Complete Insights
- Key phrase rank monitoring: Monitor rankings throughout numerous search engines like google and yahoo and areas
- Key phrase analysis: Discover new key phrases to focus on
- Web site audits: Establish technical search engine optimisation points that may very well be hindering your website’s efficiency
- Backlink evaluation: Monitor your backlinks and analyze rivals’ backlinks
- Aggressive evaluation: Uncover what key phrases your rivals rank for and which of their pages drive essentially the most visitors, and discover gaps to focus on
Price Financial savings
- Decrease general value: Paying for a number of standalone instruments might be dearer than an all-in-one resolution. All-in-one instruments provide bundled pricing that reduces your whole value.
- Discounted plans: Many all-in-one instruments provide tiered pricing plans at a reduction to cater to completely different enterprise wants
Leverage Rank Monitoring Software program to Maximize Your search engine optimisation Potential
Rank monitoring is just a part of a complete search engine optimisation technique. It’s additionally vital to do steady key phrase analysis, run web site audits, establish content material creation alternatives, and extra.
Semrush provides a whole suite of search engine optimisation instruments—together with Place Monitoring—that make it among the many greatest rank monitoring software program out there.
Able to assess your rankings, evaluate in opposition to your rivals, and monitor progress? Strive our all-in-one platform at no cost.