You spend hours writing high-quality content material in your viewers. But when all you’re doing is publishing it and shifting on, you’re lacking out on a strong technique: content material repurposing.
What does this entail?
Taking current content material and repurposing it into different codecs.
Sounds time-consuming? It doesn’t should be. Content material repurposing instruments can assist you benefit from AI to create dozens of content material belongings from a single piece of content material.
Flip weblog posts into video content material, Instagram posts into infographics, and way more.
Listed below are the highest 10 content material repurposing instruments for 2024:
1. Prompt Video Creator
Prompt Video Creator is an app for Semrush that permits you to repurpose weblog content material into YouTube, TikTok, and Instagram movies.
Even higher:
All it takes is a few clicks.
First, navigate to Prompt Video Creator in Semrush and click on the “URL to Video” template.
Then, enter the URL of the video, select a goal size, and the kind of photos you’d just like the software program to make use of in your video. Click on “Create Video.”
The app then makes use of the content material out of your weblog put up (together with headings, textual content, and pictures) to create an enticing video.
As soon as the video is created, you may change the narration voice, fonts, colours, photos, and music.
Lastly, you may click on on “Export Video” to obtain the video.
What We Like
You’ll be able to create movies from weblog posts in seconds and customise them with captions and AI voiceovers. It’s also possible to translate them into 20+ languages. This can assist make your movies extra participating and help you attain a wider viewers.
Pricing
Prompt Video Creator gives the next plans:
- Primary ($24/month)
- Professional ($60/month)
2. AI Social Content material Generator
You should use the AI Social Content material Generator to repurpose your weblog content material into a limiteless variety of social media posts. The instrument also can generate captions and hashtags in your posts.
It solely takes a couple of clicks to show your weblog put up right into a video or carousel you may share on social media.
Right here’s methods to do it:
From the AI Social Content material Generator dashboard in Semrush, click on the “Create New” button.
Choose the “Weblog to Publish” choice.
On the following display screen, paste the URL of your weblog put up and hit the “Submit” button.
You’ll be introduced with script choices on the following web page. You’ll be able to then evaluate every variant, choose the choice you like, and hit “Affirm.”
Subsequent, select one of many offered video or carousel templates and hit “Subsequent.”
For the quickest outcomes, choose the “Let AI choose one of the best belongings in your put up” choice and click on the “Generate” button.
In a couple of moments, the instrument will generate your new video or carousel put up. You’ll be able to then edit it by clicking the pencil icon.
Enhancing your new put up or video is easy utilizing the drag-and-drop editor. You’ll be able to change the design, add photos or textual content, and extra.
When you’re proud of how the put up appears to be like, hit “Obtain.”
What We Like
The massive variety of templates makes it straightforward and quick to create professional-looking content material in a number of kinds.
Pricing
The AI Social Content material Generator prices $35/month and consists of two manufacturers, 200 AI-generated posts monthly, and 100 competitor evaluation runs monthly.
3. ChatGPT
ChatGPT can function a flexible content material repurposing instrument.
For instance, you may feed it an article and ask to make it right into a LinkedIn put up, an X (previously Twitter) thread, or a publication electronic mail.
Or you might inform it to show your weblog put up right into a video script. You could possibly even ask it to offer you concepts for methods to repurpose your content material.
Though it isn’t a devoted content material repurposing instrument, ChatGPT is an efficient choice for small or one-person advertising groups that don’t have a lot time to spend repurposing content material.
What We Like
The chances for repurposing written content material are infinite—all you want is a little bit of creativity when crafting prompts.
Pricing
At present, the model of ChatGPT that makes use of the GPT-3.5 mannequin is free to make use of. The Plus plan ($20/month) offers you entry to GPT-4, sooner response speeds, and beta options.
4. Lumen5
Lumen5 can flip your weblog posts, white papers, and different written content material into movies utilizing AI and machine studying.
The software program summarizes your written content material and provides related photos or video footage from its library.
The instrument comes with tons of of templates and a big library of photos, music, and video footage to create participating movies shortly.
As soon as the software program generates a video, you may edit and customise it to your liking utilizing the built-in editor.
Lumen5 will mechanically generate captions for all of your movies, which can assist enhance social media engagement.
Because of its intensive characteristic set, it’s appropriate for each small companies and enterprises.
What We Like
The drag-and-drop editor makes it straightforward to edit movies, even when you’ve got no prior expertise.
Pricing
Lumen5 gives a restricted free plan.
Paid plans embrace:
- Primary ($29/month)
- Starter ($79/month)
- Skilled ($199/month)
5. Repurpose.io
Repurpose.io is designed to assist advertising groups repurpose their current content material and switch it into social media posts.
The concept behind the instrument is that you simply solely must create one piece of content material (e.g., a TikTok video), after which Repurpose.io will mechanically repurpose it into numerous codecs you need to use throughout all of your different advertising channels.
It helps all the main social media platforms, together with Fb, Instagram, X, YouTube, TikTok, Snapchat, and Pinterest.
The software program also can provide help to convert podcast episodes into a number of video clips. All you’ll want to do is paste in your podcast feed URL. The instrument will do the remaining.
Repurpose.io may also resize your movies mechanically for every platform and add captions.
Other than advertising groups, Repurpose.io can also be appropriate for influencers, podcasters, and livestreamers.
What We Like
The choice to create automations to repurpose your content material on autopilot (e.g., reupload each new TikTok video you put up to Instagram Reels) is a invaluable characteristic. This may save loads of time for groups with advanced content material repurposing workflows.
Pricing
Repurpose.io gives a free 14-day trial you need to use to check out the software program.
Paid plans embrace:
- Content material Marketer ($25/month)
- Company ($125/month)
6. Canva
You already learn about and may need used Canva. However do you know about its content material repurposing capabilities?
Canva is a extremely versatile instrument for content material repurposing.
Flip current content material into dozens of latest items throughout quite a lot of totally different codecs. Together with infographics, ebooks, social media graphics, displays, and extra.
Its “Magic Change” instrument can assist you repurpose your content material sooner by resizing your designs for a number of channels on the identical time. Then, there’s “Magic Write,” Canva’s AI instrument that may provide help to generate captions and social posts shortly.
It’s also possible to use tons of of templates to shortly repurpose your current content material.
The software program incorporates a drag-and-drop editor that’s straightforward and intuitive to make use of, even for these with out graphic design expertise.
What We Like
The “Model Equipment” characteristic helps you to arrange your model’s fonts, colours, logos, and extra to make sure a unified search for all of the content material belongings your group creates.
Pricing
Canva gives a restricted free plan.
Paid plans embrace:
- Canva Professional ($14.99 for one individual)
- Canva for Groups ($29.99/month for as much as 5 customers)
- Canva for Enterprise (customized pricing)
7. 2short.ai
2short.ai is a content material repurpose software program that analyzes your video content material to establish probably the most participating elements and turns them into quick clips.
You’ll be able to then add animated subtitles, branded overlays, and logos to all of the clips in a couple of clicks.
2short.ai helps quite a lot of side ratios to align with the video necessities of all the most important social media platforms. It additionally has a really helpful facial monitoring characteristic that helps maintain audio system on the heart of the display screen.
What We Like
You’ll be able to entry all of 2short.ai’s options on each pricing plan—the one distinction in plans is the variety of minutes included for AI video evaluation and exporting.
Pricing
2short.ai gives a free Starter plan, which incorporates quarter-hour of AI video evaluation monthly.
Paid plans embrace:
- Lite ($9.90/month)
- Professional ($19.90/month)
- Premium ($49.90/month)
8. Automata
Should you’re searching for AI-powered content material repurposing instruments that work properly for companies and content material creators, you’ll need to take a look at Automata. This instrument will monitor your weblog feed or YouTube channel and mechanically create new content material.
Automata helps greater than 150 enter/output mixtures. It could actually flip movies into weblog posts, weblog posts into electronic mail newsletters, newsletters into social threads, and so forth.
There are additionally built-in templates that will help you arrange a content material repurposing workflow in minutes.
What We Like
Other than serving to you automate content material repurposing, Automata additionally builds a searchable database of your advertising content material. This may be very useful for uncovering outdated content material you may repurpose.
Pricing
Automata gives the next plans:
- Gentle Repurposer ($3/credit score): A pay-as-you-go plan
- Energy Repurposer ($49/month): Contains 50 credit/month. Extra credit could be bought for $1 per credit score.
9. Wavve
Wavve can assist you repurpose your audio content material. It turns your podcasts, audiobooks, and talks into social-media-ready video clips. You should use it to create trailers in your podcasts and ebooks and share episode highlights.
Wavve helps you to customise the clips it creates through the use of the built-in drag-and-drop editor, which lets you add photos, textual content, and animations.
The software program also can transcribe audio and add captions to your clips.
What We Like
Wavve integrates with Zapier that will help you automate your repurposing workflow. For instance, you may create a Zapier automation (referred to as a Zap) to have Wavve create video clips out of your new podcast episodes and put up them to YouTube mechanically.
Pricing
Wavve gives a free seven-day trial you need to use to check out the software program. There’s just one paid plan:
- Limitless ($19.99/month): Contains limitless video technology minutes, transcriptions, and extra
10. Vidyo.ai
Vidyo.ai is an AI-powered platform that turns your long-form video content material into quick clips you may share throughout social media. It additionally captions all of the clips mechanically utilizing AI.
The software program can detect scene adjustments in your movies mechanically, making certain high-quality clips from interview-style content material.
It could actually generate 30-45 quick clips from an hour-long video.
What We Like
Vidyo.ai’s AI-powered “Virality Rating” estimates how your clips will carry out on social media and their potential for going viral. This makes deciding which clips to share by way of your social channels simpler.
Pricing
Vidyo.ai gives a restricted free plan. Paid plans embrace:
- Professional ($29.99/month)
- Professional+ ($49.99/month)
Which Content material Repurposing Instruments Are Proper for You?
There’s no single finest content material repurposing instrument. The correct instrument for you’ll rely in your content material wants and repurposing workflow.
The entire content material repurposing instruments above are nice choices, so contemplate your wants, the platforms you employ, and your finances.
Whether or not you flip weblog posts into social media video clips with Prompt Video Creator or repurpose current video content material utilizing Vidyo.ai, these instruments will develop your attain and prevent time.