Search engine optimization writing instruments assist you observe Search engine optimization greatest practices so the content material appeals to readers and serps alike.
It sounds easy, however it will probably rapidly grow to be difficult once you’re making an attempt to decide on the very best software.
To assist, we have made an inventory of high Search engine optimization writing instruments to contemplate on your tech stack. These instruments might help you optimize your content material for higher efficiency in search outcomes.
Search engine optimization writing instruments might help with content material creation, modifying, matter analysis, and different processes.
Some analyze your content material’s readability, originality, and tone of voice to make sure your copy resonates with the audience.
Others observe key phrase utilization as you write and make Search engine optimization suggestions. Or generate textual content to fill the gaps in your content material.
Our high picks for 2024 are:
Additional studying: The Artwork of Content material Optimization: The Full 2024 Information
1. Search engine optimization Writing Assistant
Use Semrush’s Search engine optimization Writing Assistant (SWA) to create search-optimized content material. And make your content material extra partaking and relatable to your viewers.
The SWA analyzes your content material in real-time, providing suggestions in 4 important areas:
- Readability: Ensure your content material is simple to learn and perceive. Use the SWA to detect hard-to-read sentences, advanced phrases, and title points.
- Originality: Verify your articles for plagiarism to keep away from copyright points and duplicate content material. Rephrase or rewrite plagiarized textual content with Semrush’s Good Author or the AI Composer, two SWA options.
- Tone of voice: Analyze a doc’s tone to make sure it resonates with the reader. And make modifications as wanted to convey your message extra successfully.
- Search engine optimization: Monitor key phrase utilization and get key phrase concepts within the textual content editor. Additionally, verify your content material for damaged hyperlinks and different Search engine optimization points.
Key Options and Advantages
The SWA contains a user-friendly textual content editor and built-in instruments for content material optimization.
As an illustration, it will probably break up lengthy paragraphs into shorter sentences. To make your content material simpler to digest.
Within the software, hover your mouse over the textual content highlighted in purple. Then, click on “Break up” to interrupt it into a number of sentences and paragraphs.
Right here is the outcome:
Should you’re proud of it, click on “Settle for.” If not, click on “Reject” to return to the earlier model.
You can even rephrase, develop, simplify, or summarize your content material with only one click on.
Say you wish to reword a hard-to-read sentence. Choose it together with your mouse and click on “Simplify.”
The software will use AI to rewrite your sentence.
Verify your content material for readability, originality, tone of voice, and Search engine optimization as you write. So you’ll be able to optimize it for readers and serps.
For instance, you’ll be able to see which sentences are onerous to learn or too formal. And which phrases are too advanced. Revise them to make your content material extra digestible and user-friendly.
Or set a tone of voice to make sure the content material displays your model’s persona.
First, click on the pencil icon subsequent to “Tone of voice.”
Then, choose the specified tone of voice, reminiscent of informal, impartial, or formal.
However that is not all. The SWA also can:
- Verify your content material for plagiarism
- Recommend related key phrases
- Advocate a goal phrase depend
- Generate textual content to counterpoint your content material
This writing software integrates with Google Docs, Microsoft Phrase, and WordPress. Which means you should use it together with your favourite textual content editor to create higher content material.
Pricing
Semrush’s Search engine optimization Writing Assistant has a free model with restricted options. Join a Guru or Marketing strategy to unlock its AI capabilities.
- Guru: $249.95 per 30 days
- Enterprise: $499.95 per 30 days
2. AI Writing Assistant
The AI Writing Assistant app options 74 content material creation instruments. These can generate photographs, weblog posts, and different varieties of content material, reminiscent of:
- Weblog titles
- Product descriptions
- Name-to-action strains
- Advertising and marketing emails
- Article outlines
- Press releases
- Video scripts
- Advert copy
- Social media posts
With this app, you will have a full suite of Search engine optimization instruments for content material writing at your fingertips. And you’ll generate copy in 28 languages, together with English, German, Italian, Greek, Polish, and others.
Semrush’s AI Writing Assistant additionally doubles as a textual content summarizer, paraphraser, and matter analysis software. You need to use it to rewrite content material, too.
Additional studying: 11 AI Content material Mills to Make Nice Content material in Minutes
Key Options and Advantages
This app can generate nearly any content material sort based mostly in your directions. Or optimize current content material.
Say you will have an article needing enchancment as a result of it is not partaking sufficient or does not replicate your model’s voice.
Click on the “Content material Rewriter” software.
Choose your most well-liked language and paste the article within the designated area. Click on “Begin rewriting.”
The software will rewrite your article with out altering its that means. This function makes it straightforward to repurpose your content material for various platforms.
As an illustration, you’ll be able to publish one model in your weblog and one other on Fb or LinkedIn.
Verify this new model for plagiarism immediately from the textual content editor. Merely click on “Verify Plagiarism.”
Plus, you’ll be able to choose a most well-liked tone of voice, creativity degree, and different parameters. To make sure the content material speaks to your viewers and sounds such as you.
Different key options of Semrush’s AI Writing Assistant embody:
- Person-friendly interface
- Constructed-in plagiarism checker
- Superior customization choices
- Skill to save lots of your content material for later
- Possibility to decide on a audience
What’s extra, some instruments can rewrite current content material based mostly on a given key phrase. Others will generate textual content that accommodates your goal search phrases.
Thanks to those options, anybody can create Search engine optimization-friendly content material in a flash. And you will not should analysis, translate the textual content, or rent writers.
Pricing
Semrush’s AI Writing Assistant comes with a seven-day free trial. After that, it prices $25 per 30 days.
The subscription permits for limitless content material creation with cutting-edge AI instruments.
3. ContentShake AI
Create articles and social media posts from scratch with ContentShake AI. This AI article-writing software makes use of Semrush’s Search engine optimization information to generate content material, matter concepts, and key phrase recommendations.
ContentShake AI assists you each step of the best way. From brainstorming subjects to posting in your weblog or social media content material.
The content material created with this software is Search engine optimization-friendly and able to publish. All you could do is evaluate the content material and alter primary settings, reminiscent of choosing the specified phrase depend and your viewers’s location.
Key Options and Advantages
This AI-powered content material creator is intuitive and straightforward to make use of, saving you hours of analysis. It additionally doubles as a content material optimization software, making it simpler to supply copy that converts.
You need to use ContentShake AI to:
- Create short- and long-form content material
- Generate attention-grabbing headlines
- Get content material concepts on your weblog posts
- Improve your content material with AI-generated photographs
- Acquire insights into your rivals’ content material
Say you wish to write a weblog put up about the advantages of darkish chocolate.
First, go to “Generate article utilizing concepts” > “My very own concept.” Enter your matter and click on “Generate article.”
ContentShake AI will take you to a brand new web page the place you’ll choose your goal market, language, key phrases, phrase depend, and different parameters.
You can even enter a title or verify Semrush’s suggestions for inspiration. The software will generate key phrase concepts, or you should use your individual.
When completed, click on “Create article.”
The app will generate an Search engine optimization-friendly article based mostly in your necessities.
The put up seems good, however you’ll be able to edit it for a extra private contact. Merely click on “Go to editor” on the suitable facet of the web page.
From right here, you should use the AI chat function to generate a brand new title, intro, or picture. Or ask AI to generate additional insights into the subject.
Now, click on “Enhancements” to verify your content material rating (0-100%) for readability, tone of voice, and Search engine optimization. The upper this share, the higher your content material is.
This part additionally options suggestions for enhancing your copy. You may see which sentences are too formal or onerous to learn, detect key phrase stuffing, and extra.
The articles and social media posts created with ContentShake AI embody related photographs. Like this:
You can even generate new photographs from the textual content editor by clicking the “Picture” button. Semrush’s AI author offers two choices:
- AI-generated photographs
- Inventory pictures from Unsplash
Should you select the primary possibility, describe the picture you take into account. For instance, “darkish chocolate cookies.”
Then, click on “Create.”
Click on the picture, and ContentShake AI will add it wherever your cursor is in your weblog put up. Should you really feel the picture doesn’t match, you’ll be able to delete it and request a brand new picture.
Pricing
ContentShake AI has a free and paid model.
The free model covers all the essential options. It contains three articles, 12 social media posts, and 12 AI-generated photographs per 30 days.
The paid model gives limitless content material and picture technology. This plan additionally helps one-click WordPress publishing and limitless entry to premium options like “Ask AI.” For $60 per 30 days.
4. Surfer Search engine optimization
Surfer Search engine optimization is an AI-powered software that streamlines the content material creation course of. It might generate copy and optimize your articles.
Surfer Search engine optimization’s Content material Editor makes use of AI to investigate your content material based mostly on rating elements. Then, it generates an inventory of key phrases to include into your put up.
You can even customise your content material tips.
As an illustration, you’ll be able to select a goal phrase depend or particular phrases to incorporate within the put up earlier than you begin writing. So the content material aligns together with your branding or advertising targets.
Key Options and Advantages
Surfer offers a number of content material writing instruments for Search engine optimization, together with:
- An AI detector
- An Search engine optimization content material generator
- Key phrase analysis instruments
- Paraphrasing instruments
- Article templates
It might additionally generate article outlines based mostly on a given key phrase.
Upon getting an overview, Surfer AI can generate content material. Then, observe the Content material Editor’s tips to optimize it for serps.
One other notable function is its means so as to add inner hyperlinks and pictures to your copy.
The software additionally gives suggestions for every bit of content material. For instance, it might let you know so as to add extra headings and paragraphs for higher readability.
The “Auto-Optimize” function can enhance your content material. SurferSEO will enrich your put up by including additional info on the subject.
You may see these modifications in actual time and approve or decline them.
Pricing
This Search engine optimization content material writing software comes with a seven-day free trial. Nonetheless, the free model has restricted options.
After the trial expires, you’ll be able to subscribe to a paid plan:
- Important: $89 per 30 days
- Scale: $129 per 30 days
- Scale AI: $219 per 30 days
- Enterprise: Customized pricing
After subscribing, you’ll be able to customise your plan with AI packages or add-ons for an additional charge.
5. Grammarly
Verify your content material for hard-to-read sentences, grammatical errors, and typos with Grammarly. This writing assistant will analyze your copy and make suggestions to enhance:
- Readability
- Engagement
- Correctness
- Supply
And if in case you have a paid membership, you should use the plagiarism checker and different premium options.
At its core, Grammarly is a content material editor. It highlights misspellings and grammar points and reveals you learn how to repair them. The software additionally detects pointless phrases, passive voice, and punctuation errors.
Key Options and Advantages
Grammarly’s recommendations guarantee your copy is obvious, partaking, and error-free. This might help enhance the reader’s expertise and not directly enhance your Search engine optimization since Google favors high quality content material.
For additional insights, click on on the “Be taught extra” icon subsequent to a problem.
Grammarly will clarify what’s unsuitable together with your phrase selection. And why you need to observe its recommendations.
Plus, you’ll be able to choose a tone of voice and set writing targets to get customized suggestions.
These options could make it simpler to convey your message to the audience. And produce polished copy that displays positively in your model.
The software additionally makes use of generative AI to create and optimize content material.
Choose any sentence or paragraph and click on “Generative AI” from the right-side menu.
Then, inform Grammarly to enhance your content material or generate an overview. Or click on “Extra concepts” to entry the paraphrasing software and different options.
For instance, you’ll be able to ask the AI assistant to make your content material sound extra assured or empathetic. That can assist you enchantment to your audience.
Additional studying: How you can Set up Tone in Writing (Information + Examples)
Pricing
Grammarly’s free model is restricted to 100 AI prompts and does not grant you entry to the plagiarism checker or different premium options. Nonetheless, you’ll be able to nonetheless use the software to catch typos and enhance your writing.
Improve to a paid plan for extra options and extra AI prompts. Listed here are your choices:
- Premium: $30 per 30 days
- Enterprise: Customized pricing
6. Notion
Notion is a venture administration platform and productiveness app. It additionally gives varied instruments for writing, modifying, and managing your content material.
For instance, you should use Notion as a textual content editor, as with Google Docs or Microsoft Phrase. And leverage its AI capabilities to optimize your content material for serps and human readers.
Key Options and Advantages
Content material creators can use Notion to enhance their writing and keep organized. This productiveness app doubles as a phrase processor, spreadsheet, and grammar checker. It gives the instruments you could refine your copy.
Notion additionally options hundreds of templates for Wiki pages, content material calendars, marketing campaign briefs, and different paperwork.
As an illustration, it gives a completely customizable editorial calendar for managing your weblog content material. All you could do is fill it together with your put up titles and different particulars, such because the audience and sort of content material.
And if you wish to create a social media calendar, choose “Social Media Calendar” from the left-side menu. Then, click on “Get template.”
You can even share your content material with others, together with your e mail contacts and Slack staff members.
Then, counsel edits, go away feedback, and set up any doc immediately from the textual content editor. This makes it straightforward to collaborate together with your staff to enhance your content material.
Need to create content material or enrich an current put up? Choose a phrase, sentence, or paragraph. Then click on “Ask AI.”
The software will generate textual content that matches the context and offers added worth to your readers.
Notion may also repair grammar or spelling errors, develop or summarize the textual content, simplify the language, and extra. To make your copy look extra skilled and polished.
As an illustration, should you click on “Enhance writing,” Notion will reword your copy for readability and engagement.
Notion’s AI also can brainstorm concepts, generate content material, and create to-do lists. You probably have a goal key phrase in thoughts, ask AI to incorporate it in your copy.
The software will make refined modifications to your content material to include the key phrase. Within the picture under, you’ll be able to see each variations of the textual content: the unique model and the one generated by AI.
Additional studying: AI Content material Optimization: The Full Information
Pricing
Notion’s free model contains the entire options described above—and plenty of others. However to totally leverage its capabilities, join a premium plan.
- Plus: $12 per consumer, per 30 days
- Enterprise: $18 per consumer, per 30 days
- Enterprise: Customized pricing
7. ChatGPT
Register with ChatGPT to create content material, generate matter concepts, and proofread your work. Or ask it to translate technical jargon and clarify advanced ideas.
This on-line software makes use of pure language processing (NLP), a subset of AI, to generate human-like responses. All you could do is enter a immediate, like:
- Create a content material transient for an article about [topic]
- Write an intro for a weblog put up on [topic]
- Recommend 5 headlines for a information article on [topic]
- Rewrite the next paragraph in plain language
- Verify the next weblog put up for grammar errors
- Checklist 20 key phrases associated to [topic]
- Optimize this headline for
The copy generated by ChatGPT isn’t all the time good, however it will probably nonetheless assist. If you wish to cowl a fancy matter, ask ChatGPT to summarize it or share professional insights.
Key Options and Advantages
ChatGPT can produce content material in over 50 languages, making it simpler to succeed in a world viewers. It is also a superb software for:
- Subject analysis
- Brainstorming
- Modifying and proofreading
- Paraphrasing
Say you wish to clarify the outcomes of a research to your weblog readers. Ask ChatGPT to summarize the findings in plain language.
The software will routinely save your content material. You may entry it from the sidebar menu anytime—and add new prompts as wanted.
Or ask ChatGPT to put in writing an introduction for a weblog put up on the advantages of darkish chocolate.
Evaluate for accuracy. And make modifications for a private contact. Even with these steps, you’ll nonetheless save time and have a place to begin on your weblog put up.
Should you’re not proud of the outcomes, present extra particular directions. Like: “This textual content is difficult to learn. Break it down into two or three paragraphs and use shorter sentences.”
To start out, use these ChatGPT prompts for Search engine optimization and content material creation, gross sales, and different actions.
Additional studying: What Can ChatGPT Do? How you can Use It + Examples
Pricing
ChatGPT has a free, primary model and a paid model for private use. The latter prices $20 per 30 days.
There’s additionally a enterprise model, which begins at $30 per consumer, per 30 days. This subscription plan is appropriate for groups.
8. Hemingway App
Polish your writing and create higher content material with the Hemingway App. The software will verify your textual content for passive voice, advanced sentences, and phrases with less complicated options.
The Hemingway App focuses on readability. Consider it as a software for cleansing up your writing to make it extra partaking. And should you improve to the paid model, it additionally checks your content material for grammar errors.
Use this software to detect and tackle pointless adverbs, redundancies, and different points that maintain you from getting your level throughout.
Key Options and Advantages
The Hemingway App might help optimize your content material for readability and readability. It additionally shows related stats, reminiscent of phrase depend and estimated studying time.
What we like most is the color-coded suggestions system, which hurries up content material modifying.
The Hemingway App makes color-coded recommendations in actual time. As an illustration, hard-to-read sentences are highlighted in yellow. You may immediately spot them.
It additionally allows you to format the textual content, add hyperlinks, and daring or italicize phrases and phrases. Which means you’ll be able to write content material immediately within the app.
The paid model makes use of AI to enhance your writing. Plus, it will probably detect and repair misspellings and grammar points.
The software additionally offers actionable insights that will help you tighten your writing.
For instance, quick sentences are simpler to learn, which might enhance the consumer expertise. And help your Search engine optimization efforts.
Pricing
The fundamental model of the Hemingway App is free, but it surely lacks AI capabilities.
Hemingway Editor Plus, which makes use of AI, features a 14-day free trial. Should you resolve to improve to a paid plan, select considered one of these choices:
- Particular person 5K Plan: $10 per 30 days
- Particular person 10K Plan: $15 per 30 days
- Staff 10K Plan: $15 per consumer, per 30 days
The software can be obtainable as a desktop app for Home windows and Mac customers. This model works offline, so you should use it anytime, wherever. Simply be aware that it doesn’t have any AI-powered options.
The desktop app requires a one-time cost of $19.99.
Additional studying: 10 Content material Evaluation Instruments to Increase Your ROI (Free & Paid)
9. SE Rating
SE Rating is an Search engine optimization platform. It offers insights that will help you:
- Establish related key phrases
- Write optimized content material
- Monitor your content material’s efficiency
With this software, you will get concepts to assist your content material carry out in serps. SE Rating can reveal areas for enchancment, spot grammar errors, and analyze your content material’s readability.
You may see what you probably did nicely and what you might do higher to rank greater in search outcomes.
Key Options and Advantages
The Content material Editor, considered one of SE Rating’s Search engine optimization content material writing instruments, makes use of AI and NLP that will help you craft higher copy.
First, it analyzes your rivals. Then, it makes customized suggestions to help you with content material writing and optimization.
For instance, chances are you’ll want to extend your phrase depend. To cowl the subject in-depth and supply extra worth.
The Content material Editor additionally reveals the place and the way typically you need to use your goal key phrase. And what different phrases to incorporate in your copy to spice up its visibility in search outcomes.
It additionally contains an AI Author software that generates matter concepts, headings, and web site content material.
Let’s assume you wish to write a weblog put up about journey yoga mats. Go to the AI Author, click on “Subjects,” and enter a related key phrase. Choose a tone of voice, after which click on “Generate.”
The AI Author will show an inventory of subjects based mostly in your goal key phrase.
Use these recommendations to diversify your content material and create matter clusters for Search engine optimization. So you’ll be able to construct topical authority and inner hyperlinks.
One other notable function is the Content material Thought Finder, a software that helps you uncover key phrases and subjects on your weblog.
Choose a number of key phrases by checking the field subsequent to them. Then, ship them to the Content material Editor and begin writing.
Or let the AI Author do the legwork for you.
Pricing
SE Rating comes with a 14-day free trial. After that, subscription pricing begins at $65 per 30 days.
Select from three membership plans, relying on your corporation measurement and Search engine optimization wants:
- Important: $65 per 30 days
- Professional: $119 per 30 days
- Enterprise: $259 per 30 days
The Content material Advertising and marketing bundle, which incorporates the AI Author, is obtainable as an add-on. It prices $29 to $99 per 30 days, relying on the variety of articles and AI-generated phrases.
Additional studying: Key phrase Analysis for Search engine optimization: What It Is & How you can Do It
10. WordTune
Wordtune is an AI writing software designed to maximise productiveness. It might generate textual content, detect grammar errors, and proper your spelling.
The software additionally makes use of AI to rewrite, shorten, or develop your content material. And make suggestions for higher circulate.
Key Options and Advantages
This AI-powered software contains a textual content editor and features like “Rewrite,” “Develop,” and “Urged edits.”
Let’s assume you wish to reword a sentence. Paste it within the textual content editor and click on “Rewrite.”
Wordtune will generate a number of variations of the sentence you wish to enhance.
Choose one model and make additional modifications if obligatory. For instance, you’ll be able to inform Wordtune to rewrite the sentence in a distinct tone.
Or click on the cross image to get content material concepts. So you’ll be able to develop on the subject and canopy all of the bases.
Wordtune’s AI writing software will generate content material based mostly in your enter.
You can even use its grammar checker to seek out and repair misspellings, punctuation errors, and different blunders.
For Search engine optimization, use Wordtune’s AI rewriter to create content material round a given key phrase.
Open a brand new web page, click on “Generate with AI,” and enter a immediate. Like, “Write an introduction to a weblog put up about protein powder. Use the key phrase “whey vs. soy protein” throughout the first two sentences.”
Or ask AI to create an overview on your weblog put up.
Additional studying: High quality Content material: What It Is + 10 Actionable Suggestions for Success
Pricing
Wordtune has a free plan that features 10 rewrites and AI-generated snippets per day, three AI summarizations per 30 days, and limitless textual content corrections and grammar checks.
Customers also can select from two premium plans with extra AI options.
- Superior: $13.99 per 30 days
- Limitless: $19.99 per 30 days
Enhance Your Content material with the Finest Search engine optimization Writing Instruments
Use Search engine optimization writing instruments to shine your copy and make it extra impactful. These apps might help you craft error-free and optimized content material in much less time and uncover areas for enchancment.
For instance, Semrush’s Search engine optimization Writing Assistant analyzes your textual content for readability, originality, and tone of voice. It additionally suggests key phrases to make your content material simpler to seek out on-line.
ContentShake AI, considered one of Semrush’s greatest Search engine optimization content material writing instruments, can generate matter concepts in seconds. Plus, it makes use of AI to create web site copy and social media posts.
The AI Writing Assistant app additionally offers you entry to 74 content material creation instruments. Leverage its options to generate photographs, headlines, weblog outlines, intros, and extra.
Get all of the instruments you want in a single place with a Semrush account. Enroll right now to enhance your writing and create content material that ranks and converts.