In case you’ve ever questioned whether or not Fb is an effective advertising platform for you, this record of key Fb statistics ought to present the readability you want.
Let’s dive in.
Fb Statistics Highlights
Listed here are 5 of probably the most impactful Fb advertising statistics we discovered:
- Almost one quarter (23%) of entrepreneurs say that Fb has the perfect return on funding (ROI) of all social platforms (HubSpot, 2024)
- Fb is the most well-liked social media platform worldwide (Statista, 2024)
- Advert units with three to 10 creatives outperform advert units with just one and decrease the median value per motion by 46% (Meta, 2023)
- Of U.S. adults who use Fb, 68% say they earn greater than $100,000/yr (Pew Analysis, 2024)
- Over 70% of entrepreneurs report Fb as an efficient platform for video advertising (Wyzowl, 2024)
Normal Fb Statistics
- Meta (Fb’s dad or mum firm) had an annual income of $134.9 billion in 2023 (Meta, 2023)
- Of social media customers outdoors of China, 20% say Fb is their favourite social media platform (GWI, 2023)
Picture Supply: GWI
Key Takeaways
Fb is one among most-preferred social platforms worldwide. That means there’s probability you’ll be able to attain your audience by means of it.
You’ll be able to shortly begin advertising on Fb utilizing instruments like Semrush’s Social Poster. Which helps you to create and schedule content material to your Fb web page.
Begin by configuring Social Poster and connecting it to your Fb account.
Click on “New submit” to open the editor.
Choose your Fb web page and draft your submit straight within the editor. Then determine if you wish to submit now, schedule it, submit it on a recurring foundation, or put it aside as a draft.
Lastly, choose an possibility to save lots of, schedule, or publish your submit.
Fb Use Statistics
- Fb is the most well-liked social media platform worldwide (Statista, 2024)
- Month-to-month energetic Fb customers have elevated 3% year-over-year (Meta, 2024)
- Over 2 billion folks used Fb every day in December 2023 (Meta, 2023)
- As of December 31, 2023, there have been 3.07 billion month-to-month energetic Fb customers (Meta, 2024)
- In comparison with 17% of teenagers who say they use TikTok nearly continuously, 3% say the identical about Fb (Pew Analysis, 2023)
- YouTube and Fb are probably the most extensively used social media platforms (Pew Analysis, 2024)
- Each week, 1 billion folks join with a enterprise account throughout Fb messaging providers (Meta, 2022)
- A whopping 98% of energetic Fb customers select any form of cell system to entry Fb, and 16.7% customers go for each cell gadgets and computer systems (Statista, 2022)
- Solely 17% of individuals use Fb to observe manufacturers. However 88% use it to maintain in touch with family and friends. (Statista, 2019)
- Of Fb customers, 14% say they use it to succeed in out to a model to complain. And 27% of Fb customers say a model ought to reply to a criticism inside an hour. (Khoros, 2023)
- Roughly 30% of U.S. adults commonly get information from Fb (Pew Analysis, 2023)
Picture Supply: Pew Analysis
Key Takeaways
Customers flip to Fb for a wide range of causes, together with reaching out to companies to ask questions and share issues. And since customers count on quick replies, it’s essential to dedicate time daily to verify Messenger.
Scheduling your Fb posts forward of time (with a instrument like Social Poster) may give you further time every day to work by means of your Fb messages. And guarantee your clients stay blissful.
Fb Consumer Demographic Statistics
- The share of teenagers who use Fb has dropped from 71% about 10 years in the past to 33% at this time (Pew Analysis, 2023)
- Fb’s international viewers is 43.2% feminine and 56.8% male (Statista, 2024)
- India has probably the most Fb customers, with 369.9 million energetic customers. Whereas the U.S. has 186.4 million. (DataReportal, 2023)
- Of U.S. adults who use Fb, 68% say they earn greater than $100,000/yr (Pew Analysis, 2024)
- Fb’s largest cohort within the U.S. is folks between the ages of 25 and 34 (24.2%). And the following is folks between the ages of 35 and 44 (19%). (Statista, 2024)
Picture Supply: Statista
Key Takeaways
Fb generally is a good platform for companies whose audience is prosperous and older than 25.
However companies who need to attain a youthful viewers may need issue. As youngsters are likely to favor different platforms like Instagram and YouTube.
Fb Engagement Statistics
- When requested which social media platform drives probably the most engagement, 22% of social media entrepreneurs say Fb. Whereas 23% say YouTube and one other 23% say Instagram. (HubSpot, 2024)
Picture Supply: HubSpot
- U.S. customers spend a median of 30.9 minutes on Fb per day. However TikTok is the social platform that takes up probably the most of their time at 53.8 minutes. (eMarketer, 2023)
- The median engagement price on Fb throughout all industries is 0.063% (RivalIQ, 2024)
Key Takeaways
Though customers spend much less time on Fb in comparison with different platforms, they have an inclination to have interaction extra with Fb content material. That means you won’t need to submit as often to generate engagement.
To study extra about which platforms could supply the perfect engagement, use Social Content material Insights. So you can also make choices about the place it’s best to make investments your time and finances shifting ahead.
Observe the prompts to attach your profiles and see the information.
Fb Advertisements Statistics
- Solely 11% of B2C entrepreneurs say Fb Advertisements are extraordinarily efficient in reaching content material advertising objectives (Content material Advertising and marketing Institute, 2023)
- Greater than 25% of entrepreneurs say Fb has the perfect viewers concentrating on instruments (HubSpot, 2024)
- Over 44% of companies use each Google Procuring and Fb advertisements (DataFeedWatch, 2022)
- Advert units with three to 10 creatives outperform advert units with just one and decrease the median value per motion by 46% (Meta, 2023)
- There are 10 million energetic advertisers on Fb (Statista, 2020)
- Advert impressions elevated 28% yr over yr in 2023 for Meta’s Household of Apps (all of the apps Meta owns, together with Fb) (Meta, 2024)
- In 2023, the typical worth for advertisements inside Meta’s Household of Apps decreased 9% per advert yr over yr (Meta, 2024)
- About 68% of companies say video advertisements drive extra clicks than picture advertisements on Fb (DataBox, 2023)
- Greater than 60% of entrepreneurs spend between $1 and $500 per thirty days on Fb advertisements (WebFX, 2024)
- Ecommerce Partnership Advertisements have 20% extra conversions per greenback in comparison with non-partnership advertisements (Meta, 2024)
- The typical click-through-rate for Fb advertisements is 2.50% (WordStream, 2024)
Picture Supply: WordStream
- Almost 90% of B2C entrepreneurs say Fb is without doubt one of the platforms they’ve used prior to now yr for natural content material advertising (Content material Advertising and marketing Institute, 2023)
- Fb’s advert attain exceeds Instagram’s and TikTok’s (DataReportal, 2024)
Key Takeaways
With common advert costs declining, now could also be a super time for companies to start out utilizing Fb advertisements.
The AdCreative.ai app helps you place collectively high-converting artistic to your advertisements. Together with copy, imagery, and movies.
When you’ve opened the app, it is going to immediate you to arrange your model.
Enter your URL or enter your particulars manually. And if you’re completed, click on “Create Model.”
Then, select what you’d wish to create. Like advert artistic, product pictures, textual content, movies, and so forth.
Every choice leads you thru easy prompts that can assist the AI generate conversion-focused property.
Fb Advertising and marketing Statistics
- Of surveyed social media entrepreneurs, 22% say Fb has the perfect ROI of all social platforms. That places it behind YouTube (25%) however forward of Instagram (21%) and TikTok (14%). (HubSpot, 2024)
- The typical quantity Fb posts manufacturers put out every week is 4.69 (Statista, 2023)
- Over 20% of promoting professionals discover Fb efficient for influencer advertising (Meltwater, 2024)
- Of surveyed social media entrepreneurs, 18% say Fb provides manufacturers the most important alternative to develop their audiences in 2024 (HubSpot, 2024)
- Almost 30% of B2B entrepreneurs say Fb delivers the perfect worth for his or her organizations (Content material Advertising and marketing Institute, 2024)
- Over 30% of entrepreneurs say Fb is the social platform that contributes probably the most to their gross sales (Social Media Examiner, 2024)
- Over half of B2B and almost three quarters of B2C firms use Fb for social media advertising (HubSpot, 2024)
- One quarter of entrepreneurs say Fb is the perfect place for rising a neighborhood (HubSpot, 2023)
- Over 20% of manufacturers say they plan to speculate probably the most in Fb in 2024 (HubSpot, 2024)
Picture Supply: HubSpot
Key Takeaways
Fb could supply excessive viewers development and ROI, however that development is determined by your technique, your rivals, and your trade. And development isn’t assured.
However researching what rivals submit (and which posts get probably the most engagement) may give your online business the perfect probability of rising on Fb.
Social Tracker compiles knowledge in your rivals. So you’ll be able to shortly assessment issues like their prime posts.
To get began, configure Social Tracker.
Then, click on into the “Fb” tab. You’ll be able to view insights on posts, viewers, exercise, engagement, and hashtags associated to rivals’ Fb posts.
Evaluate posts with the best engagement and search for commonalities.
For instance, you may discover that posts that includes buyer testimonials get greater engagement. So, you could need to experiment with posting testimonials to your Fb web page.
- Fb Market had greater than 1 billion month-to-month customers in 2021 (Statista, 2022)
- Almost 50% of U.S. adults are prone to make a purchase order straight on Fb (Jungle Scout, 2023)
- Nearly 40% of individuals in North America say they’ve used Fb Market/Instagram Procuring within the final month (GWI, 2023)
- Fb is predicted to succeed in 64.6 million social commerce patrons inside 2024 (eMarketer, 2023)
- The projected mixed income from social commerce on Fb and Instagram in 2024 is $94 million (Statista, 2024)
- Fb and Instagram are the most well-liked social media platforms for getting merchandise (Statista, 2023)
- Over one quarter of web shoppers cite Fb because the social community they’re probably to buy on (Statista, 2023)
Key Takeaways
With so many individuals seeking to purchase merchandise by means of Fb, ecommerce companies can profit from organising Retailers on Fb.
Right here’s PetSmart’s Fb Store:
Retailers is free to make use of and lets companies promote merchandise straight throughout the Fb and Instagram apps. Making it simpler to your clients to purchase your merchandise as they scroll social media.
Fb Video Statistics
- Fb is the second-most extensively used platform for video advertising. (YouTube is first.) (Wyzowl, 2024)
- Amongst surveyed customers, 40% say they use Fb to share movies (HubSpot, 2024)
- Greater than half of entrepreneurs plan to extend their video advertising on Fb going ahead (Social Media Examiner, 2024)
- Folks spend 50% of their time on Fb and Instagram watching movies (Meta, 2021)
- Over 2 billion folks watch in-stream-eligible movies (movies that may use in-stream advertisements) on Fb every month (Meta, 2021)
- Stay movies obtain probably the most interplay of any submit kind on Fb. They obtain about 3 times extra interactions than the second-most well-liked submit kind (carousels). (Emplifi, 2023)
- Over 70% of entrepreneurs report Fb as being an efficient platform for video advertising (Wyzowl, 2024)
Picture Supply: Wyzowl
Key Takeaways
Fb is a robust contender with regards to video advertising, together with video advertisements.
And also you don’t must be a videographer to create high-converting movies for Fb. The AI Video Advertising and marketing Automator app mechanically creates movies for you.
For instance, you’ll be able to enter a immediate and have AI generate a video for you. Then, you can also make any changes to fit your wants. Like altering the voice, type, music, media, or subtitles. Or ask AI to make adjustments for you.
Scale Your Fb Advertising and marketing
Fb provides companies the prospect to develop each their follower bases and drive enterprise objectives. And Semrush has instruments that can assist you at every step alongside the way in which:
- Use Social Poster to schedule your Fb posts
- Use Social Tracker to investigate the competitors and see what works for them (so you’ll be able to construct a good higher technique)
- Use Social Analytics to trace development, submit attain, engagement, and extra
Able to develop your online business?
Attempt Semrush Social totally free.