Over 50 million folks worldwide use TikTok day by day. Captivated by the addictive, quick video format, they’re bombarded with content material from creators and types, all making an attempt to catch their consideration.
So, chances are you’ll be asking your self: ‘How do I get extra views on TikTok?’
There are a number of fundamentals to observe to make sure you get probably the most out of your content material and minimize by. However earlier than we get into the specifics, it’s essential to recollect your “why’.
A staggering 43% of customers admitted they tried one thing new or went someplace new after seeing it in a TikTok video. To succeed in these potential prospects, you must get sufficient TikTok views.
A Few Fundamentals for Getting Extra Views on TikTok
Whether or not you’re a content material creator, an entrepreneur selling your new service, or promoting your product on-line, you must perceive the mechanics of TikTok and how one can interact its algorithm successfully.
What’s Thought of a TikTok View?
TikTok begins counting views from the second the video performs. If somebody rewatches your video when it loops round, that additionally counts as a brand new view. Nonetheless, your personal views are excluded from the stats.
With this in thoughts, views aren’t crucial KPI to deal with. Nonetheless, you want these views to realize followers, engagement, and new prospects by TikTok.
About TikTok’s Algorithm
Due to TikTok’s algorithm, the common consumer spends 90 minutes day by day streaming movies on the app. After all, TikTok doesn’t share particulars about its proprietary algorithm, however it provides us loads of clues concerning the rating elements.
Every consumer’s For You feed incorporates curated movies primarily based on their pursuits and the content material they’ve beforehand watched and engaged with. It additionally consists of sufficient selection to keep up the viewer’s curiosity.
Once you first publish a video, TikTok reveals it to a small subset of your potential viewers, together with followers and non-followers. Your attain largely relies on how these viewers interact along with your video and the way a lot of it they watch.
Engagement feeds the algorithm with the next elements about customers, which determines whether or not they see your movies:
🙋 Accounts adopted
👍 Movies preferred or shared
💬 Feedback made
🎶 Music preferences
Movies that obtain extra likes, shares and feedback, and have longer watch instances usually tend to be pushed to the For You pages of different customers.
To get extra views by customers’ For You suggestions, you’ll need to create and optimize your movies in order that TikTok reveals them to individuals who will watch the entire video and interact. It goes with out saying {that a} technique that creates attention-grabbing content material tailor-made for discovery and engagement ought to see elevated views.
Engagement is the CEO of Getting Extra TikTok Views
Know Your Viewers
All efficient advertising methods are primarily based on understanding your very best buyer or audience. Creating content material that pursuits and engages is less complicated when you already know who makes use of your services or products and why.
When you’ve got drafted buyer personas, think about whether or not folks matching these personas could be on TikTok. With TikTok’s international attain, it’s fairly probably your potential prospects are there.
Within the USA alone, Pew Analysis discovered that one-third of People use TikTok. Since 62% of adults below 30 use it, that quantity could proceed to develop regardless of TikTok’s latest authorized challenges.
When brainstorming subjects and methods, all the time take note any related buyer personas. To get began, think about the next questions:
🤔 What questions do your potential prospects have? Have they got any myths or misconceptions you can make clear?
👍 What are their ache factors? How does your services or products supply aid?
🎞️ What leisure do they take pleasure in? What variety humorousness have they got?
📱 Once they have quarter-hour free, what do they appear up on their cellphone?
⭐ Case Research: Canadian retailer @LalahHijabs makes use of TikTok to succeed in a distinct segment market. Her content material consists of demonstrations of hijabs and equipment. She additionally solutions buyer questions, fixing their challenges and ache factors.
Methods to Get Extra Views By Cross-Promotion
When you’ve got a longtime following on different platforms, think about cross-promoting your TikTok movies on these platforms. Cross-promotion is a extremely efficient option to get extra views on TikTok after posting a video. Start by selling your TikTok content material by your web site, different socials, or your e-newsletter.
An alternative choice is to hyperlink your TikTok account to your different social media profiles. Your followers can then discover you on TikTok, and you’ll share your TikTok content material straight on platforms like Instagram and Fb.
Should you desire, you may selectively share your TikTok content material. Once you publish a video on one other platform you need to share, do not simply put up the video: embrace a call-to-action to encourage your followers to take a look at your TikTok content material.
Keep in mind, every social media platform has its personal viewers and content material fashion. Tailor your cross-promotion technique to suit the platform you are posting on. By successfully cross-promoting your TikTok content material, you may drive extra visitors to your movies, enhance your views, and develop your TikTok following.
For easy cross-promotion, try Semrush Poster. Our instrument helps you to draft, schedule, and put up content material on Fb (Enterprise Pages), LinkedIn, Instagram, Google Enterprise Profile, Pinterest, Twitter, and TikTok all from one place.
Creating Helpful Content material
It’s essential to create content material for each views and engagement. It’s because they kind a suggestions loop and amplify one another. Good examples of helpful content material embrace:
👍 Product demonstrations
👍 Tutorials
👍 Life hacks
👍 Something that makes your very best buyer’s life simpler
⭐ Case Research: @EatFishWife is credited with renewing curiosity in tinned fish by its fashionable packaging and social media content material. They share recipes that includes their product in addition to behind-the-scenes updates.
Combine Up Your Size of Movies
TikTok means that you can movie content material as much as 60 seconds lengthy and to add movies as much as three minutes in size. An evaluation by Social Insider signifies that TikTok movies which can be 15 seconds or shorter have a view price of 9.4%. After 15 seconds, the view price drops to 7.84%.
Nonetheless, with TikTok eager to take a chunk out of YouTube’s viewership pie, their algorithm has begun to favor longer format movies. So, we advocate utilizing a mixture of each.
The essential factor to recollect is to maintain the viewer engaged till the top!
⭐ Case Research: To not toot our personal horn, however Semrush publishes quick and humorous movies on subjects many entrepreneurs and social media managers can relate to. One simple format is to make use of two contrasting images or video clips evaluating the best to the real-world model.
Use Standard Songs and Trending Sounds
In keeping with 90% of TikTok customers, sound is a key aspect of the TikTok expertise. Whereas TikTok has moved past lip-synching movies, the platform nonetheless attracts music lovers. TikTok experiences that 62% of its U.S. customers are paid subscribers to not less than one music streaming service, in comparison with 43% of most people.
When you’ve got fewer than 5,000 followers, utilizing a classy tune could also be among the best methods to spice up your views and engagement. In keeping with Social Insider, this will increase engagement by 20% for small accounts. TikTok’s personal examine discovered that 68% of customers mentioned they’re extra more likely to keep in mind a model that makes use of common music of their content material.
Take advantage of TikTok’s music library by including trending songs to your movies so the tune is tagged and also you profit from any curiosity. In case you are not sure which songs are trending, have a look at the tune’s stats to see whether or not individuals are nonetheless utilizing it. TikTok’s Artistic Heart can also be an awesome place to search out trending music.
Unique sound additionally has its place, particularly if you must communicate to your viewers. TikTok discovered that 65% of customers appreciated model content material that includes authentic sounds. The takeaway is to decide on your soundtrack fastidiously and choose what most closely fits your message, whether or not it’s a trending tune or your personal authentic sound.
⭐ Case Research: Easy movies with common songs could be surprisingly partaking. Generally, a classic tune turns into common on TikTok. In 2020, creator @420doggface208 went viral with a video of himself skating and sipping Ocean Spray cranberry juice whereas listening to Fleetwood Mac’s tune “Goals.” He began a development, and others created their very own variations.
Have interaction With and Point out Others
Partaking with the TikTok neighborhood is a implausible option to enhance engagement and views. Search for methods to tag and work together with others organically.
Some of the efficient methods to do that is by collaborating with different creators or influencers. This not solely exposes your content material to a brand new viewers, but additionally means that you can faucet into the artistic power of one other creator. Attain out to creators with a following who could also be keen on what you need to supply.
If viewers remark in your movies, think about making quick response movies and tagging the commenter. This reveals that you simply worth your viewers’s enter and encourages extra engagement. Including a private contact could make your followers really feel seen and appreciated, resulting in extra engagement and goodwill.
TikTok Duets are one other option to take part within the wider neighborhood. Duets are a singular TikTok function that means that you can create a side-by-side video with one other TikTok video. It’s a enjoyable and inventive option to interact with different creators, which may help enhance your visibility on the platform.
TikTok Stay can also be nice for constructing a loyal neighborhood of individuals keen on your content material and what you do. Partaking along with your followers in actual time makes them really feel a part of one thing and creates a deeper connection.
Keep in mind, the hot button is to be real and genuine in your engagement. Spammy or insincere interactions can flip off your viewers and hurt your status.
⭐ Case Research: A sponsored put up can nonetheless be enjoyable and entice engagement. MorningBrew’s collaboration with Dunkin tells a relatable story and even options gentle parkour!
Get caught in with TikTok Tendencies and Challenges
Be at liberty to affix in should you discover a problem or development that matches your model voice. If the development goes viral, chances are you’ll attain a bigger viewers and doubtlessly entice new followers.
TikTok developments typically contain a particular tune, dance, or idea that customers recreate in their very own approach. Challenges, then again, often contain finishing a specific process or motion. Each supply a enjoyable and inventive option to interact with the TikTok neighborhood and showcase your model’s character.
You’ll be able to leverage these developments and challenges to focus on your services or products. For instance, if there is a trending dance problem, you can create a video of you or your workforce doing the dance in your retailer or workplace. TikTok is the place to let your model’s enjoyable aspect shine.
That mentioned, you will need to ensure that your participation in sure developments and challenges aligns along with your model picture and values. Not each development will probably be match on your model, and that is okay. The secret is to decide on developments that resonate along with your audience and really feel genuine to your model.
Additionally, keep in mind to make use of related hashtags when taking part in developments and challenges. This may make your content material extra discoverable to customers following or trying to find that development or problem.
One other tip is to attempt placing your personal spin on the development so that you simply stand out. Probably the most profitable TikTok content material is genuine, a bit of casual, and inventive.
Hook Them With a Story or Collection
Contemplate breaking an extended story into two or extra elements. By publishing a sequence, you’re encouraging viewers to remain engaged. A multi-part sequence means that you can go deeper and showcase your experience in brief snack-sized movies. Should you go away the viewer wanting extra, they could stick round and watch a number of extra movies.
⭐ Case Research: Shopify publishes content material to tell and encourage budding e-commerce entrepreneurs with quick options about profitable purchasers. Telling a narrative enhances their credibility in a casual, approachable approach.
Use TikTok search engine optimisation to Get Extra Views
Practically half of millenials and 64% of Gen Z use TikTok as a search engine. In keeping with Adobe, 10% of Gen Z admitted they like it to Google. Since customers are looking out on TikTok, why not optimize your content material for search?
Strive these tricks to optimize your profile and your content material.
Make the Most of Hashtags
Hashtags play a useful half in your TikTok search engine optimisation. They assist the algorithm categorize your content material so customers keen on particular subjects can discover it. Search for related and trending hashtags. Additionally, think about creating your personal branded hashtag to encourage user-generated content material.
A superb tip is to maintain an inventory of related hashtags. Should you’re on the lookout for concepts, try the Tendencies web page in TikTok’s Artistic Heart.
Embrace Key phrases in TikTok Captions and Elsewhere
The secret is to maintain your TikTok captions concise and assist viewers perceive what’s taking place, even when they watch with the hold forth. However that doesn’t imply you may’t embrace a number of fastidiously chosen key phrases.
Captions aren’t the one place for key phrases. You may also embrace them in your video’s:
👍 description
👍 title
👍 hashtags
👍 profile bio
Keep in mind: given the low character counts, it is best to select your key phrases fastidiously.
⭐ Case Research: Everyone knows the web loves animal movies. However San Diego Zoo does one thing else effectively on TikTok. Captions, hashtags, and video descriptions enable vacationers and locals to search out the zoo’s content material shortly.
Contemplate TikTok Promoting to Improve Your Views and Viewers
Along with the natural ways mentioned above, promoting is one other option to construct your viewers and enhance views. With over 1 billion month-to-month energetic customers worldwide, TikTok will probably be utilized by a few of your very best prospects. When you’ve got a enterprise account, TikTok’s Advert Supervisor and Artistic Instruments each supply insights and instruments that can assist you create efficient adverts.
There are a number of promoting codecs to select from:
In-feed adverts are quick video adverts that seem inside the consumer’s “For You” feed, mixing seamlessly with natural content material.
Model takeover is a sort of advert that seems when a consumer first opens the app, taking up the entire display for a number of seconds earlier than turning into an in-feed advert. Whereas costlier, model takeovers can present large publicity and rapid consideration.
Hashtag challenges are one other uniquely partaking promoting alternative. Manufacturers can create a problem round a particular hashtag and encourage customers to create content material, doubtlessly resulting in engagement and virality.
Branded results enable manufacturers to create interactive components, like filters or stickers, that customers can use. This will increase model visibility and encourages consumer interplay.
Selecting advert choices that align along with your model’s character is crucial. TikTok customers worth real and entertaining content material, so ensure that your adverts replicate that, identical to your natural content material.
Use the Enterprise Supervisor and Advert Supervisor to observe your analytics. TikTok analytics may help you perceive your advert efficiency and viewers engagement, permitting you to optimize your technique for higher outcomes.
⭐ Case Research: Sq. options quick interviews the place a number of folks reply the identical query. They cowl the whole lot from meals developments which can be on their approach out to rookie strikes restaurant staffers made. The same quick-take interview method is also good on your model, particularly should you attend occasions or conferences.
Content material Concepts that Get Views
Get into the behavior of manufacturing short-form movies. That is half the wrestle, and there are such a lot of methods to succeed in your viewers on TikTok.
Begin by brainstorming content material concepts. Listed below are a number of prompts to get you going:
- Take into consideration myths, misconceptions, or misinformation associated to your area. Put up quick debunking movies providing your insights.
- Contemplate choreographing a brief dance routine to a portion of a preferred tune. Let every of your workforce take their flip.
- Create a video tour, announcement, or workers introduction video.
- Make movies highlighting mini case research or shopper testimonials. And if you may get the shopper to inform their story, even higher!
- Provide fast recipes, product demonstrations, and life hacks that tackle buyer ache factors.
- Produce a lightweight skit to clarify a sophisticated idea in an easy approach.
- Consider your favourite meme or GIF. Are you able to recreate it and provides it a brand new twist?
- Use TikTok to announce gross sales, contests, or promotions.
- Use the Duets function to provide your tackle a development associated to your trade or experience.
- Have interaction your viewers with images or movies of your workforce members, or of shoppers’ pets or different animals.
- Movie skits depicting life-style conditions the place your services or products matches effectively.
- Put up sizzling take or response movies reacting to the information in your space of experience.
- Problem your viewers to reply a query, or put up a video and tag you.
- Put up trivia or fun-fact quizzes.
TikTok provides templates that make it simpler to create quick movies or slideshows. Should you really feel caught, examine them out.
One other nice option to create content material for extra TikTok views is Social Content material AI. The instrument harnesses the facility of AI to generate bespoke content material concepts, compelling caption copy, and attention-grabbing pictures.
⭐ Case Research: Chipotle typically options their very own meme-style shorts that includes menu objects or subtly promoting their product.
Often Requested Questions (FAQ)
What’s TikTok’s advisable format?
TikTok suggests recording your movies inside the TikTok app in your cellphone in portrait mode for the 9:16 facet ratio. In addition they advocate recording in 720p+ decision and utilizing good lighting. Since sound is so essential on TikTok, think about using a microphone should you’re narrating.
How ought to I method making a TikTok video?
Specific your model’s peirsonality. TikTok’s tradition welcomes a extra casual fashion that prioritizes authenticity over polish. In step with that, manufacturers that steadiness gentle humor with product promotion are likely to thrive. Select an method that works for you and your viewers.
When’s the perfect time to put up on TikTok?
The particular reply relies on whether or not you market globally or whether or not your online business targets native shoppers. The very best time is when your prospects are on-line. Many discover Wednesday afternoons time to put up. Repeatedly examine your TikTok analytics to see whether or not you discover extra views and engagement for movies posted at a particular time. After you uncover your very best time, keep a constant schedule.