Indexation technique
Indexation is the much less glamorous however all too vital facet of user-generated content material. Whereas UGC could be a catapult in scaling search engine marketing, it’s a matter of surfacing the person submissions that finest assist your targets. Some could also be spammy, low-quality, and even damaging to your model.
High quality is the crux of indexation
Further tech search engine marketing issues are at play when figuring out what content material Google ought to crawl and index. Some of the frequent and detrimental points is skinny content material, which dilutes your search engine marketing over time. Exhausting your crawl price range may also turn out to be an issue at a sure scale, which occurs rapidly as UGC positive factors traction.
To persistently obtain the specified high quality degree, audit your UGC varieties and optimize fields to gather the content material you wish to index. For instance, you may embrace required fields, ask the precise questions, and implement character-count minimums to make sure customers present enough info.
It’s a fragile steadiness to find out necessities to maximise the standard AND charge of person submissions. For instance, you don’t wish to require many fields that discourage customers from submitting. It’s price contemplating robotically deindexing content material that doesn’t meet your required minimums, versus not permitting customers to add it within the first place.
Construct automation into your indexation technique
Enhancing the system you employ to supply content material can create a extra strong pool of UGC high quality. Since low-quality UGC can slip by way of the cracks, constructing automation into your indexation technique is important.
The meta robots directive is without doubt one of the most important instruments at your disposal, which tells Google whether or not to index a web page by way of an “index” or “noindex” tag. One potential method to keep away from skinny content material points is robotically setting the meta robots tag on new UGC pages. You may base this on high quality management elements just like the variety of fields the person stuffed out, the character rely of particular essential fields, or comparable circumstances.