Each digital marketer understands the significance of constantly producing recent content material.
In case your technique contains a number of platforms, then you definitely additionally know the problem of maintaining with the content material demand for every.
One strategy to maximize your sources is to repurpose present content material.
Particularly, taking the blogs and articles already in your website and turning them into movies for YouTube and social media is a good place to begin.
Thankfully, we’ve got just a few instruments that may enable you accomplish this rapidly and simply.
Under, we’ll additional focus on the advantages of repurposing content material and discover three instruments out there from the Semrush App Heart:
Let’s see the way it appears when every app turns articles into movies.
Why Ought to You Repurpose Blogs and Articles into Movies?
For one, repurposing content material helps your message attain extra potential clients.
Your weblog would possibly rank first on Google on your goal key phrase, however solely searchers utilizing that time period are prone to see it. In case you repurpose that weblog right into a video, you’ve got the prospect to get it in entrance of social media and YouTube customers. You’ll attain extra individuals who is likely to be at a unique stage within the purchaser journey.
And people who desire watching content material over studying can even see your message.
Moreover, content material repurposing helps you fill out your content material plans. When you’ll be able to flip one weblog into video or social posts, it saves you the time and problem of arising with new concepts with a purpose to fill out a constant posting schedule.
So, how do you create all these movies at scale? Going to a video manufacturing firm might be pricey.
Thankfully, a number of instruments in Semrush’s App Heart may also help you are taking an article out of your web site and produce a video with ease.
How Do Article-to-Video Mills Work?
Most article-to-video turbines take your weblog’s URL and, in a matter of minutes, routinely generate recent video content material.
After the instrument produces a video, customers could make edits by adjusting audio, swapping out photos, and even including their model’s colours.
From how-to guides to tutorials, case research, and product critiques, your new movies will carry your blogs to life and provides your viewers extra of what they need.
Let’s dive into just a few of those instruments, exploring what they’ll do and the way they work, so you’ll be able to decide which of them greatest meet your wants.
Learn how to Flip Articles into Movies with AI Social Content material Generator
First on our listing is AI Social Content material Generator.
Because the title implies, this instrument makes use of the facility of AI to create social media content material, together with:
- Instagram reels and tales
- Fb tales
- TikTok movies
- YouTube movies
Maintain your content material on-brand by including your organization’s colours, fonts, and logos.
With tons of templates and enhancing choices, you’re certain to make a video that can stand out out of your competitors and maintain your viewers engaged.
This app is accessible to check out with a free 7-day trial, or as a $35/month subscription.
Let’s take a step-by-step have a look at how the app works by repurposing content material from our weblog about snackable content material into this video:
Step 1: Create Your Put up
Open the app and click on on the blue “Create New” button within the high proper nook of the Content material Library.
This can take you to a display screen to decide on what kind of submit you need to make. Essentially the most easy choice to create a video from a weblog submit is “Textual content to Put up.”
This can take you to a display screen to immediate the AI. Ensure you enter the precise kind of content material you need and what you need the AI to do. Right here we use the immediate: “Create a submit with video about snackable content material from this weblog https://www.semrush.com/weblog/snackable-content/.”
When you’ve added your immediate underneath “A Put up About,” click on “Subsequent.”
A display screen will pop up with template choices. Click on in your choice, and a inexperienced checkmark will seem.
On this display screen, you too can select your:
- Video size
- Orientation
- Model
When you’ve made your choices, click on “Subsequent.”
Now you’ll select your belongings. These are the pictures that can populate your video. You will have the choice to:
- Let AI choose one of the best belongings on your submit
- Search by key phrase
- Use your personal belongings
If you wish to use a mixture of these choices, you’ll have the ability to make adjustments through the enhancing course of. For now, select the choice you suppose you’ll need for almost all of belongings and click on “Generate.”
Step 2: Edit Your Video
After you click on on “Generate,” the app will take you again to your Content material Library residence display screen. Click on on the pencil icon to start enhancing your video.
The left facet menu bar gives choices to:
- Change design
- Add textual content
- Swap out media
- Add your personal media
- Transfer ingredient layers
- Resize your video
Step 3: Obtain and Share Your Video
Whenever you’re blissful along with your video, click on the “Export As Video” button within the high proper nook.
Your video will obtain as an .mp4 file. It’s able to submit.
Learn how to Flip Articles into Movies with Prompt Video Creator
Subsequent up is Prompt Video Creator. Obtainable from the Semrush App Heart, this instrument lets you rapidly create a video out of your weblog submit or article.
You’ll get a video that you may simply edit just a few moments after offering your URL.
Prompt Video Creator can produce:
- TikTok movies
- YouTube movies
- Instagram tales
- Fb reels
And extra.
This app is accessible to check out without spending a dime or as a subscription with plans beginning at $24/month.
Watch how we repurposed our article Learn how to Write a Weblog Put up into this video under:
Step 1: Create Your Video
Launch the app and choose “URL to Video.”
Within the pop-up window, add the URL for the weblog or article you need to repurpose right into a video. You’ll additionally choose your required size and kind of photos (you’ll have the ability to change these later if you would like). Then click on “Create Video.”
A number of moments later, your video will seem alongside the storyboard.
Step 2: Edit Your Video
Within the storyboard, hover over a block of textual content. Three icons will seem. Click on the:
- Plus signal so as to add a block of textual content
- Gears to make edits
- Grip dots to maneuver and reorder blocks of textual content
When you’re proud of the content material in your video, you can also make additional edits utilizing the menu bar on the left. Make adjustments to:
Step 3: Obtain Your Video
After you’ve made all of your edits and are glad with the ultimate product, click on the “Export Video” button on the highest proper.
It should take a couple of minutes on your video to render. Upon completion, you’ll see three icons above your remaining product. Every gives a unique ratio possibility:
- Panorama
- Portrait
- Sq.
Choose the scale you want and click on the blue “Obtain Video” button.
Your video is now able to add to the platform of your alternative.
Learn how to Flip Articles into Movies with Video Advertising Platform
Lastly, let’s look at Video Advertising Platform.
Obtainable from the Semrush App Heart, Video Advertising Platform is a complete video creation and enhancing instrument. It not solely generates video from textual content prompts or a URL, but in addition information and even livestreams. It’s an excellent possibility for groups on the lookout for a single answer for all their video creation wants.
This app is accessible to check out with a free 7-day trial, or as a $27/month subscription.
Let’s check out how the app took our weblog “Learn how to Conduct a Social Media Audit in 9 Easy Steps” and turned it into this video:
Step 1: Create Your Video
Open the app and click on the “+ Create” button. From the pop-up, choose “From Weblog submit” underneath “Generate video with AI.”
One other display screen will pop up. Enter the URL for the article you need to repurpose. Select your “Audio temper,” desired video size, and size of textual content. Then click on “Subsequent.”
Subsequent you’ll be prompted to decide on the format and elegance on your video. When you’ve made your choices, click on “Create video.”
Step 2: Edit Your Video
Video Advertising Platform gives a number of enhancing choices. The only strategy to make a change to your video is to click on immediately on the textual content or picture in a scene. A toolbar will pop up on the scene with enhancing choices for every. You’ll additionally see enhancing choices on the toolbar to the best.
The toolbar to the left of the display screen additionally gives a number of enhancing choices:
- Resize
- Templates
- Shares & Uploads (for photos and movies)
- Edit
- Format
- Textual content
- Overlays & Stickers
- Watermarks
- Audio
- Captions
- Storyboard
- Enhancers
With the timeline on the backside of the display screen, you’ll be able to edit the size of every scene and the size that every ingredient seems in a scene.
Step 3: Publish Your Video
When you’re completed enhancing your video, click on the blue “Publish” button within the higher proper nook. Select “Video” from the pop-out menu.
Within the subsequent display screen, select your decision, high quality, and video format. Then click on “Render.”
A brand new display screen will pop up. Click on “Go to video.”
On the following display screen, click on “Obtain video and audio” on the far backside left, after which “authentic file” from the pop-out menu.
It should obtain as an .mp4 file.
See the Advantages of Repurposed Content material for Your self
Now that you just’ve seen just a few examples of easy methods to flip articles into movies, see you what you’ll be able to create by repurposing content material from your personal website.
You’ll see your content material manufacturing efforts stretch additional and your message develop its attain.
Go to the Semrush App Heart to start utilizing AI Social Content material Generator, Prompt Video Generator, and Video Advertising Platform in the present day.