Considerably Improves Advertiser Efficiency
IRVINE, Calif.–(BUSINESS WIRE)–Viant Know-how Inc. (NASDAQ: DSP), a number one promoting expertise firm, right now introduced the launch of the newest model of its AI Bid Optimizer, a major improve to the AI-driven bidding answer supplied inside its demand-side platform (DSP). This replace additional demonstrates Viant’s dedication to offering AI instruments that assist advertisers obtain superior ends in their programmatic shopping for efforts.
The upgraded AI Bid Optimizer is powered by a deep studying neural community educated on Viant’s total bid stream and is able to processing hundreds of thousands of requests per second. In a check earlier this 12 months utilizing a management framework, Viant’s subsequent gen AI Bid Optimizer demonstrated a 100% efficiency enchancment over its predecessor. Viant launched the primary model of AI Bid Optimizer final 12 months, which rapidly revolutionized entrepreneurs’ skills to realize higher bid worth discovery, real-time information processing, and predictive advert efficiency capabilities.
Our newest AI Bid Optimizer mannequin is one other instance of why shoppers select the Viant platform, mentioned Fabrizio Blanco, Chief Know-how Officer at Viant. As a frontrunner in programmatic promoting expertise, we transcend merely releasing progressive AI options. We’re devoted to repeatedly enhancing our services to spice up effectivity, optimize promoting budgets, and absolutely leverage the potential of data-driven advertising for our shoppers.
As a buy-side solely platform, Viant is dedicated to securing probably the most environment friendly charges for its advertisers, lots of that are targeted on delivering robust return on funding for his or her campaigns; this up to date mannequin to AI Bid Optimizer allows shoppers to maximise their promoting effectivity and effectiveness.
We adopted AI Bid Optimizer in Q3 2023 and have seen media value financial savings vary from 24%-40% relying on channel and marketing campaign sort, mentioned Conor Finnegan, VP of Media Operations at Juice Media. For one consumer, we executed a efficiency marketing campaign and leveraging AI Bid Optimizer, we tripled our efficiency¦it simply works.
Since its inception, AI Bid Optimizer has added worth and considerably enhanced the promoting efforts of Viant’s shoppers. Now, the developments launched by the following era AI Bid Optimizer set a brand new benchmark for programmatic effectivity and efficiency, making certain advertisers obtain optimum ends in an more and more aggressive digital panorama. By harnessing the facility of superior AI, Viant continues to paved the way in programmatic promoting expertise.
ABOUT VIANT
For over 25 years, Viant ® (NASDAQ: DSP) has been on the forefront of expertise innovation for advertisers. As a premier enterprise-grade Demand Facet Platform, Viant excels in delivering omnichannel digital promoting, driving progress by means of linked tv (CTV), superior identification options, and AI-driven Autonomous Promoting. Via the Adtricity ® sustainability program, Viant champions a extra sustainable future for digital promoting. Headquartered in Irvine, CA, Viant has obtained accolades from G2 because the Finest Software program in Advertising & Promoting, Nice Place to Work ® certification, and the Enterprise Intelligence Group’s Innovation award for AI developments. Be taught extra at viantinc.com
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Media Contact:
Marielle Lyon
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Supply: Viant Know-how Inc.