YouTube influencers generally is a key a part of a profitable advertising and marketing technique.
Not solely can they assist promote your model, however they will improve your viewers attain on one of many greatest content material platforms on the market.
Most significantly, the appropriate influencers are relatable, reliable and get your target market’s consideration.
Sounds good. However what about all of the exhausting work it takes to search out the appropriate influencer on your model?
Let’s have a look at some quick, simple and environment friendly methods to search out your subsequent YouTube influencer.
Why use YouTube influencers?
There are greater than two billion energetic customers on YouTube – that’s an enormous pool of individuals to probably construct model relationships with. And, due to its scope and recognition, YouTube is the second most most popular platform for influencer advertising and marketing.
But it surely’s not simply the dimensions of YouTube that makes it such a robust device for influencer advertising and marketing. Google analysis reveals that influencers on the platform have the similar energy to information folks’s buy choices as celebrities.
So, reasonably than attempting to leverage well-known names, manufacturers can faucet into the identical persuasion by means of the array of influencers.
Video content material at all times resonates effectively with audiences. It’s accessible, interactive, and humanizing.
In fashionable advertising and marketing, audiences need manufacturers that characterize actual folks, and so by working with YouTube influencers, you display that you’ve worth, vouched for by influencers they acknowledge.
YouTube influencer movies can take many codecs however a number of common examples are:
- Unboxing (an influencer opens and makes use of a product/service for the primary time)
- Product critiques (an influencer offers an trustworthy opinion of a product/service)
- Contests (influencers present model merchandise/companies as prizes of their content material)
- Hauls (an influencer charges merchandise/companies from completely different manufacturers)
- Tutorials (merchandise/companies seem in steps for influencers’ explainer content material)
- Day-in-the-life-of (merchandise/companies characteristic in influencer movies of their each day routines)
What makes a very good YouTube influencer?
With 250 million subscribers, MrBeast could be the most well-liked influencer on the earth, however does his core viewers align together with your model goals? And can your price range stretch far sufficient to work with him?
Don’t dive in and begin contacting folks immediately. Like every ingredient of your advertising and marketing technique, discovering the appropriate YouTube influencer requires analysis.
First, it’s essential be certain that your influencer has the viewers dimension and attain that you just’re on the lookout for. In addition they must have a voice that aligns together with your model and messaging, in addition to a worth that matches your price range.
When you’ve checked these fundamental traits, delve deeper into their earlier content material and on-line presence.
Take note of the variety of views they get per put up, the typical variety of likes, and hyperlinks to another social profiles they might have. You are able to do this manually or by leveraging influencer advertising and marketing instruments like Influencer Analytics.
It’s additionally worthwhile asking your self a number of questions earlier than you attain out to influencers.
- Is there a transparent connection between the influencer’s content material and my product/service?
- What issues/ache factors does the influencer’s viewers have that my product/service might clear up?
- What values does my model share with the influencer?
- What would inspire the influencer to collaborate with my model?
- Would my target market hear and belief this influencer? Why?
How do I discover a YouTube influencer?
You’ll find YouTube influencers both manually or utilizing particular instruments.
Begin by looking key phrases that relate to your model or product in YouTube and searching influencer movies that seem. You may also dedicate time to analysis influencers by means of social media, serps, weblog posts, and proposals.
Upon getting a bunch of influencers that you just’re interested by, assessment their previous collaborations and content material and decide in the event that they’re a very good match for you.
This method can convey good influencer partnerships, however it’s time consuming and your scope could also be restricted. To not point out, you gained’t be capable to entry necessary engagement metrics like the typical variety of views and likes per put up.
A savvy various is to make use of influencer-finding instruments like Influencer Analytics from Semrush.
How can I discover YouTube influencers with Influencer Analytics?
Influencer Analytics is an influencer advertising and marketing discovery and aggressive intelligence app. One in every of its foremost choices helps manufacturers discover YouTube influencers.
Within the ‘Influencers Discovery’ tab, you may choose the platform the place you’re focusing on influencers (on this case, YouTube).
You’ll be able to then enter key phrases and apply numerous filters to your search, together with the influencer’s nation, language, viewers dimension, contact information, and extra. It can save you your filter selections too, so they’re robotically utilized to future searches all through the app.
For instance, in case your product is within the auto trade and also you needed to search out influencers in the UK and the USA with a price range of $15k or much less which have an e-mail tackle out there to achieve out to, you’d apply these three filters and save them right here.
Subsequent, you’ll be proven a listing of appropriate influencers.
You’ll be able to click on on particular person influencers and think about details about how usually they put up content material, the estimated value of promoting with them, and the variety of views and subscribers they’ve.
You’ll be able to choose numerous influencers and create customized lists of individuals you’re interested by partnering with – these are saved within the ‘Lists’ tab. You’ll be able to equally obtain your lists as spreadsheets.
Moreover, you may see the search quantity and high most-watched movies for these key phrases/search.
Why use Influencer Analytics to search out YouTube influencers?
Influencer Analytics helps you:
- Save time trying to find YouTube influencers
- Discover contact data to achieve out to influencers
- Make data-driven choices about YouTube influencer partnerships
- Uncover new influencers earlier than your opponents
- Analysis influencers’ earlier content material, metrics, affordability, and compatibility multi functional place
The Influencer Analytics platform may give you hundreds of related influencers on your model in seconds, and slender your search in line with your model key phrases and preferences.
And, as a result of Influencer Analytics is a complete database of over 29 million influencers (throughout YouTube, Instagram, TikTok, and Twitch), you may uncover new gamers coming into the area earlier than your opponents.
Not solely does Influencer Analytics prevent effort and time, it offers efficiency statistics that assist you choose the perfect influencer on your model.
With latest information in regards to the common variety of views per put up, likes per put up, and hyperlinks to influencers’ different social profiles, you may make an knowledgeable choice about who to work with.
You may also watch influencers’ content material within the ‘Video’ tab with out leaving the platform. By taking a look at creators’ previous content material you may resolve if their model, messaging, and enchantment aligns with what you need.
Likewise, click on on the ‘Sponsored Movies’ tab to view different manufacturers that the influencer has promoted and assess the authenticity and outcomes of their earlier partnerships – you are able to do so by checking viewers sentiment within the feedback and the variety of likes for the video(s).
Every video will present a value breakdown too. This determine relies on a set of estimates round Value Per Thousand (CPM) per area, engagement charge, account high quality, and viewers age, in addition to the price of paying the influencer for his or her service.
In brief, it tells you what to anticipate when it comes to manufacturing high quality and fee for the actual influencer.
When you’ve chosen the influencer(s) you wish to collaborate with, you will discover their e-mail tackle or contact them immediately by way of YouTube. Any out there contact particulars shall be proven on the influencer web page.
How do I attain out to a YouTube influencer?
Constructing a relationship with a YouTube influencer is a two-way course of. Simply as you might have standards to search out your excellent match, you additionally should display to influencers why you’re price their time.
Once you start to contact influencers, message them by means of their official channels or attempt to discover a direct e-mail.
You need to personalize your message for every influencer, explaining why you’re interested by collaborating with them particularly, how your model aligns with theirs, and what you may supply.
Be skilled and honest however emphasize your distinctive promoting factors.
Needless to say high-profile influencers will obtain many proposals for model partnerships, so they might not reply instantly or in any respect. Don’t be discouraged, observe up when acceptable, and solid a large web so your marketing campaign isn’t depending on one influencer solely.
Right here’s an instance of an preliminary e-mail to catch influencers’ consideration:
Expensive [influencer name],
I’m [your name], [position] at [company name], [brief description of company]. We have been following your content material on YouTube and assume that your affect and experience align completely with our model values and goals.
We’d love to debate collaborating with you. We’re at present selling [product/service/campaign] and imagine it speaks to your viewers as a result of [value proposition].
Now we have some concepts about what the partnership might appear to be, together with [product reviews, tutorials, sponsored videos, giveaways, etc.]. In return, we are able to supply [budget, free products/services, exposure], in addition to assist to ship much more worth to your viewers.
Tell us when you’re interested by working collectively and we are able to talk about particulars.
Thanks,
A Match Made in Advertising
YouTube influencers can increase your model visibility and produce a brand new lens (actually) to your campaigns. With such a broad number of influencers, discovering the perfect individual for you need to be carried out with care and instruments that streamline the method with out compromising high quality.
Finally, you must work with folks which can be appropriate with, and might develop, your model. With an genuine method and sensible toolkit, you’ll be in your strategy to discovering the appropriate YouTube influencer.