To attain the specified outcomes, we carried out a complete migration technique. Our method concerned the next key steps and actions:
Kick-off and alignment
We initiated the venture with a spherical of introductory calls to know the model necessities, targets, and expectations. The invention name is among the essential elements of the method. It permits us to align our technique with the shopper’s imaginative and prescient and create a collaborative roadmap for the migration.
Listed here are the principle questions we requested our shopper to get all the required data required to construct a strong technique and keep away from errors or misunderstandings.
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Why are you migrating?
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What targets do you need to obtain with this migration?
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What does a profitable migration imply for you, and what particular Key Efficiency Indicators (KPIs) will you employ to measure that success?
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What kind of migration are you contemplating (e.g., platform, area)?
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What’s your present platform, and what’s the brand new one for re-platforming?
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Have there been any notable adjustments to the web site prior to now that we should always pay attention to?
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What number of international locations and languages are half of the present setup, and the way does this evaluate to the variety of international locations and languages within the deliberate new setup for the migration?
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Who shall be our main contacts, each inside and outdoors your crew, particularly with builders?
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Can we entry instruments like Google Analytics and Search Console for evaluation and historic information dealing with?
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Are there any obstacles in website crawl, like blocked components or customized headers?
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Are there plans to alter the data structure?
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Are there adjustments to the content material technique as a part of the migration?
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Are there any authorized or compliance issues that have to be addressed through the migration?
If you’d like further insights on the best way to begin your shopper relationship in one of the best ways, take a look at Moz’s 30 questions for attending to know your Search engine marketing purchasers.
Defining the Scope of Work and crafting a tailor-made roadmap
Drawing insights from the responses and aligning with model necessities, we outlined the Scope of Work (SOW), clarifying all of the actions and sources wanted to efficiently full the migration.
In outlining our actions, we prioritized shopper requests and recognized gaps in further Search engine marketing actions. As Search engine marketing consultants, we emphasised that some actions, even past preliminary requests, play an important position throughout transitions like migrations. Addressing these strategically at this stage ensures effectivity and prevents the necessity for future adjustments, saving each time and sources.
For example, we beneficial optimizing the knowledge structure, typically missed, to reshape information and product group. Concurrently, we highlighted the significance of enhancing product names for Search engine marketing and utilizing them to create an optimized URL taxonomy that’s extra descriptive and Search engine marketing-friendly, thus maximizing the potential of their present product suite.
The ultimate SOW was cut up into 4 sections, similar to completely different phases of the migration course of.
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Pre-migration planning: Gathering all the information and knowledge we would have liked from the YNAP web site, agreeing on KPIs and metrics to enhance, and auditing the present web site. This was used to tell all of our actions and selections within the subsequent phases of the migration. Crafting an in depth listing of necessities for the brand new Shopify web site to be finest optimized.
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Pre-migration preparation: Utilizing all of our information from the planning, we ready for the launch of the brand new web site and the migration from the previous to the brand new.
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Web site launch: Hyper-care help all through the web site launch day, with crucial Search engine marketing checks to make sure the web site was fully crawlable, indexable, and optimized.
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Submit-migration help: A last audit of the brand new web site and a assessment of all agreed metrics.
For every part, we included all the required actions. You’ll find a extra detailed breakdown within the planning section part under.
Subsequently, we crafted a customized and collaborative roadmap on Monday.com to successfully visualize, monitor, and monitor the progress of actions assigned to every crew.