We’ve scoured the web to seek out the perfect content material advertising and marketing examples from companies of every kind.
Discover the classes you’re considering to get impressed, increase your creativity, and brainstorm one thing nice in your firm.
Weblog Content material Advertising and marketing Examples
Writing weblog posts is likely one of the easiest methods to draw and interact goal audiences. And increase your model’s topical authority.
Listed here are a few of our favourite weblog content material advertising and marketing examples:
1. Atlassian’s ‘Left Mind vs. Proper Mind’ Weblog Publish
Atlassian gives collaboration instruments for software program, IT, and enterprise groups. And makes use of weblog posts to determine itself as a office productiveness skilled.
The “Left mind vs.proper mind: truth or fiction?” put up offers data-backed info in an accessible means. And shares actionable suggestions for skilled settings.
The “truth or fiction” angle helps pique potential readers’ curiosity, whether or not they see the put up in Atlassian’s weblog, publication, social media feeds, or elsewhere.
However the subject has numerous search demand, too.
Based on Semrush’s Natural Analysis device, the put up generates 10.4K month-to-month U.S. visits from unpaid Google outcomes.
Atalassian has possible used quite a lot of weblog search engine marketing (Web optimization) strategies to assist the put up seem prominently for related search phrases.
Key Takeaway
Give you weblog matters which might be related to your audience and standard in search. Then, create search-optimized content material.
This offers you the potential to draw a number of high-quality, unpaid visitors from engines like google. And different sources.
2. Casper’s ‘Canine Sleeping Positions’ Weblog Publish
Casper (which makes a speciality of mattresses but in addition gives a canine mattress) has a weblog put up entitled “10 Canine Sleeping Positions + Their Lovely Meanings.”
It’s a enjoyable subject made all of the extra participating by customized illustrations like this:
So, it’s little surprise that the put up has attracted a number of backlinks (hyperlinks from different websites).
Based on Semrush’s Backlink Analytics device, 390 websites have linked to the weblog put up.
Backlinks assist drive model consciousness and referral visitors. However they will additionally profit the linked web site’s Web optimization efficiency. As our hyperlink constructing information explains.
Key Takeaway
Create the sort of content material that individuals wish to hyperlink to and share—i.e., hyperlink bait.
This tends to be distinctive content material that elicits an emotional response within the reader. Equivalent to delight, anger, or shock.
Social Content material Advertising and marketing Examples
Nice social media content material helps you attain goal audiences on platforms like Instagram, TikTok, and Fb. And enhance your model picture.
Let’s discover some profitable content material advertising and marketing examples on this class:
3. Duolingo on TikTok
Duolingo is a language-learning app that’s well-known for humorous social content material.
On TikTok, the corporate capitalizes on trending matters and memes. And makes common use of its iconic inexperienced owl mascot. Guaranteeing that its content material is immediately recognizable.
Fairly than explicitly selling its product, Duolingo tries to publish humorous content material. One thing that the TikTok neighborhood values.
Key Takeaway
Contemplate why your goal audiences spend time on the social platform you’re utilizing. And attempt to give them the kind of content material they’re in search of.
Nobody desires to comply with manufacturers that solely put up self-promotional content material. Like Duolingo, attempt to showcase model property and values in a extra genuine means.
4. Corona’s #ThisIsLiving Marketing campaign
Corona’s #ThisIsLiving marketing campaign captures the essence of dwelling within the second and having fun with the outside. Themes that intently align with the corporate’s model ethos.
On Instagram, Corona engages goal audiences by posting eye-catching images of seashores, nature, and sunsets.
Merchandise are solely featured often, guaranteeing that the feed doesn’t come throughout too self-promotional.
Corona has additionally labored with influencers who embody the #ThisIsLiving life-style. Like surfer Nacho Sebastia.
This helps them increase their attain and provides the marketing campaign extra authenticity.
Key Takeaway
Influencer advertising and marketing could be an efficient option to increase your attain on social media.
Search out influencers who embody your model or marketing campaign messaging. And have current relationships along with your audience.
5. Shopify on X
Shopify is an ecommerce platform that enables customers to create on-line shops.
On X (previously Twitter), the corporate posts textual content, movies, photographs, polls, hyperlinks, and lots of different content material varieties to maintain its viewers engaged.
Firm stakeholders like Shopify President Harley Finkelstein are additionally energetic on the platform. This helps to humanize the model and foster neighborhood engagement.
Particularly when the corporate hosts audio conversions on X Areas:
Key Takeaway
Preserve your social media feed diversified by benefiting from the completely different put up varieties obtainable.
And encourage stakeholders to have interaction with the corporate account—and put up branded content material of their very own. As a result of folks typically desire to have interaction with people slightly than manufacturers on social media.
Knowledge-Led Content material Advertising and marketing Examples
Conducting unique analysis or utilizing firm knowledge could be a good way to inform a singular story.
Plus, publishers could cite your findings in their very own content material. Producing backlinks and publicity in your model within the course of.
Listed here are some data-led content material advertising and marketing examples to encourage you:
6. Semrush’s State of Content material Advertising and marketing Report
Semrush’s annual State of Content material Advertising and marketing report accommodates findings from a survey of entrepreneurs and enterprise house owners. And insights from related specialists.
It helps companies perceive the newest developments within the content material advertising and marketing business. And the way their methods measure up in opposition to others.
Customers can obtain the PDF by filling out a type on the touchdown web page.
This web page shows key info and findings to assist readers perceive what they’ll get from the report.
Key Takeaway
PDFs are nice for lead technology. As a result of you possibly can require customers to fill out a type to get entry.
To extend the possibility that customers do submit the shape, be sure your touchdown web page clearly explains the advantages of downloading the useful resource.
7. Spotify Wrapped
Spotify Wrapped is extensively thought-about to be among the finest content material advertising and marketing campaigns in recent times.
The concept is that customers get enjoyable information about their final 12 months of listening on the platform.
Within the app, customized graphics are introduced in a means that works equally to Instagram Tales. Customers can faucet by varied screens to find their most-streamed songs, artists, and extra.
Supply: Spotify Newsroom
Individuals like to study their habits and share that info with buddies. So, the marketing campaign generates numerous dialog in actual life and on social media.
That is enhanced by how shareable the information and graphics are. And the truth that all customers get their Wrapped outcomes without delay.
Key Takeaway
When you acquire person knowledge, flip it into one thing marketable and optimistic that customers can get pleasure from.
To create one thing completely distinctive. And personalize the content material to every of your customers.
That stated, think twice earlier than leaping onto the “12 months in overview” bandwagon. Numerous manufacturers have mimicked the Spotify idea because it launched in 2016. And it’s inflicting some fatigue amongst shoppers.
Interactive Content material Advertising and marketing Examples
Interactive content material is content material that adjustments primarily based on person exercise.
It may be comparatively tough and costly to create. However it may be nice for producing engagement, backlinks, and social shares.
As these content material advertising and marketing examples show:
8. Local weather FieldView’s ‘Discover Your Fungicide Window’ Article
In this interactive fungicide weblog put up aimed toward farmers, every wheel represents a specific crop’s development cycle.
Customers can rotate the wheels to see the optimum levels for fungicide utility.
The interactivity on this put up makes it stand out from comparable sources on the market. And helps be sure that it captures guests’ consideration.
Key Takeaway
Your content material concept doesn’t should be one in all a sort. However if you would like folks to have interaction with, share, and hyperlink to your useful resource—slightly than a competitor’s—it is advisable give them good purpose.
So, be sure to take a look at the content material you’re up in opposition to and contemplate how one can stand out.
9. Marriott’s ‘Household Enjoyable in Scottsdale’ Quiz
The Marriott resort chain launched the Household Enjoyable in Scottsdale quiz to assist guests plan a visit to Scottsdale, Arizona. (The place the corporate has a location.)
Customers reply questions on the kind of journey they’re in search of. And on the finish, the quiz suggests native actions or eating places primarily based on their solutions.
The interactive flowchart format coupled with a enjoyable design theme makes the quiz participating and shareable.
Key Takeaway
Artistic codecs could make comparatively easy matters extra distinctive and fascinating.
When you haven’t created interactive or design-rich content material earlier than, there are many content material creation instruments that may enable you to streamline the method and obtain higher outcomes.
Video Content material Advertising and marketing Examples
Video is the best-performing content material format, in response to Semrush’s 2023 State of Content material Advertising and marketing report.
Get impressed with these content material advertising and marketing examples from high manufacturers like Adobe, Patagonia, and Apple.
10. Adobe’s Sundance Video Sequence
Adobe was a sponsor of the 2024 Sundance Movie Pageant.
As a part of its advertising and marketing marketing campaign, the corporate printed a sequence of quick video interviews with filmmakers, actors, and different competition attendees on its YouTube channel.
A lot of them obtained hundreds of views:
This content material helps Adobe have interaction creatives who could also be considering their video enhancing software program.
Key Takeaway
Your organization may not have the price range to sponsor a prestigious movie competition, however look out for related occasions you will get concerned in. Even when it’s simply as an attendee.
Occasions are usually nice sources of video content material. You possibly can livestream the motion, interview folks you meet, seize behind-the-scenes footage, and extra.
11. Patagonia’s Marine Life Movie Sequence
Patagonia is an outside clothes and tools firm that engages in lots of types of environmental activism.
In its Marine Life documentary sequence, the corporate places a highlight on points affecting oceans throughout the globe. And encourages viewers to take motion by signing petitions.
Any such content material helps Patagonia join with shoppers who’re equally captivated with environmental tasks.
Key Takeaway
Focusing in your model’s ideas—slightly than your services and products—could be a good way to construct belief with goal audiences.
Simply be sure to be genuine. Telling tales that you just’re really captivated with will enable you to faucet into folks’s feelings and inspire them to take motion.
12. Apple’s ‘Pricey Apple’ Video
Within the “Pricey Apple” video, actual folks clarify how their Apple Watch helped save their lives.
For instance, one man’s smartwatch attracts his consideration to an erratic pulse that wants medical consideration. One other falls right into a trash compactor and makes use of his watch to name 911.
The video is designed to elicit an emotional response from the viewer. And immediate them into getting an Apple Watch for his or her security.
Key Takeaway
Fairly than stating your services or products’s advantages, attempt to display them by storytelling.
This may be particularly efficient you probably have actual prospects share their experiences along with your model. As a result of folks discover it simpler to narrate to different folks. And have a tendency to place extra belief of their claims.
Different Content material Advertising and marketing Examples
There are numerous different varieties of content material advertising and marketing you should use to achieve your audience.
Listed here are some examples as an example:
13. Dove’s Self-Esteem in Youngsters Undertaking
Dove has an initiative designed to enhance younger folks’s physique confidence. And the model has printed quite a lot of sources to assist the marketing campaign.
One instance is “The Confidence Package.”
This PDF provides mother and father suggestions to assist them encourage physique confidence in themselves and their youngsters.
It consists of checklists, actions, fascinating statistics, and plenty of pleasant recommendation.
Key Takeaway
Create sources that faucet into your audience’s ache factors.
By positioning your model as a problem-solver, you possibly can construct belief and credibility. And probably current your services or products as an efficient resolution.
Plus, folks could also be extra more likely to share content material that they relate to. And assume others will profit from.
14. Notion’s Webinars
Notion is a platform for brainstorming and process administration. And it gives a number of sources to assist customers get essentially the most out of their accounts, together with:
- Webinars
- Assist guides
- Templates
- Occasions
- Programs
- On-line communities
Notion’s webinars are clearly focused to completely different segments of its audience. Equivalent to enterprise firms and small groups.
This offers customers confidence that the content material—and the platform itself—is suited to their wants.
Key Takeaway
Educate customers about your services or products to maximise buyer satisfaction and loyalty.
And ensure to personalize the content material for every section of your audience. This may enable you to increase your attain and guarantee everybody feels valued.
To do that, you’ll most likely discover it useful to create purchaser personas—fictional profiles that symbolize every sort of goal buyer.
Semrush’s Persona device helps you create profiles like this one:
15. Slack’s Buyer Tales
Slack’s Buyer Tales are much like case research, however they deal with storytelling slightly than statistics.
For instance, one article explains how Stripe used Slack to construct and preserve buyer relationships.
It options testimonials from two of Stripe’s workforce members. And actual examples of the product getting used of their enterprise.
Key Takeaway
Tales are usually extra participating than information and statistics.
So, attempt to publish buyer tales that your goal audiences can relate to. It’s particularly helpful for constructing belief in business-to-business (B2B) content material advertising and marketing.
16. The Canva Design Problem
The Canva Design Problem is a contest for individuals who use Canva’s graphic design platform.
Customers are inspired to create designs round a specific theme. Then share their creations on X or Instagram with the hashtag #CanvaDesignChallenge.
Canva shares their favourite designs on their web site and social media. And awards prizes to the winners.
This incentivizes customers to participate and helps the corporate domesticate a optimistic model picture.
Key Takeaway
Content material created by your viewers is named user-generated content material (UGC).
With the best technique, you should use it to complement your personal content material creation efforts. And construct a neighborhood round your model.
So, take into consideration methods to incentivize and have fun your viewers’s participation.
17. Headspace’s Conscious Ringtones
Headspace is a meditation app with a mission to enhance its customers’ psychological well being.
On its web site, customers can obtain quite a lot of “conscious ringtones” free of charge. These are light sound results designed to switch the usually harsh notification and alarm sounds your telephone makes use of by default.
This idea ties in with the model’s core mission and a preferred speaking level (the consequences of our telephones on well-being).
Plus, the content material cleverly inserts itself into customers’ on a regular basis lives. As a result of every time the person hears the sound, they may properly consider Headspace and the advantages it might present.
Key Takeaway
Out-of-the-box content material advertising and marketing concepts could be extra memorable and impactful.
Host artistic content material brainstorming classes to see what your workforce comes up with.
The place to Discover Extra Inspiration
When you’re in search of extra examples of content material advertising and marketing, take a look at these sources:
We additionally suggest that you just learn these guides:
And analyze your rivals’ content material. To see what’s working for them.
With Semrush’s Natural Analysis device, you possibly can uncover top-performing pages on rivals’ websites.
Simply enter a site or subfolder, select your nation, and click on “Search.”
Then, navigate to the “Pages” report.
You possibly can see which URLs generate essentially the most natural visitors (unpaid visits from engines like google), key phrase rankings (positions in search outcomes for sure search phrases), and backlinks.
Get Subject Concepts for Your Enterprise’s Area of interest
One of the best content material advertising and marketing examples are centered round matters which might be related to the model and its audience.
With Semrush’s Subject Analysis device, you possibly can shortly determine standard subtopics in your area of interest.
Simply enter a broad subject to base your analysis round, select your goal nation, and look ahead to the device to gather content material concepts.
Whenever you discover an concept you want, click on “Present extra.”
The “Headlines” part exhibits you related articles, prioritized in response to the variety of backlinks they’ve. And you may click on by to the articles for inspiration.
Then, you’re able to create one thing even higher than what’s already on the market.