SEOs have entry to a lot information that generally, it’s onerous to know what to do with all of it. I’ve been experimenting with visualizing Ahrefs information utilizing GPT-4, so I believed I’d share the outcomes with you all.
We’ve already launched some AI-enhanced options like search intent, however we made it even higher by including the site visitors share for every intent. Take a look at this write-up from Si Quan for some extra issues we would add.
For the visualizations, you’ll want GPT-4. There’s an API, however you too can simply use ChatGPT Plus for $20 a month. I’m hoping to deliver many of those visuals to life throughout the instrument, however these items take time and you may create them now. Let me know your favorites and some other use circumstances you discover that you just need to see us add!
IMPORTANT
For all these, export the info in UTF-8 format from the report indicated and run the immediate. Notice that your outcomes might differ a bit due to how LLMs work. You could must ask for some changes to get precisely what you need.
Use case:
This lets you see outliers. In case you have some phrases rating higher on Desktop vs Cell, then you definitely would possibly need to have a look at cellular points or Core Internet Vitals.
You may see each cellular points and Core Internet Vitals in Ahrefs’ Website Audit. You’ll must run Website Audit as cellular and connect with PageSpeed Insights.
Information supply:
Obtain your desktop and cellular rankings from the Overview report in Rank Tracker (bear in mind to decide on the UTF-8 format). Add each information to ChatGPT.
Immediate:
Learn these 2 information that comprise desktop and cellular key phrase rankings.
Present me a scatter plot evaluating the desktop and cellular positions for every key phrase.
Label ones which have the most important hole between rankings.
Use case:
See the breakdown of site visitors and whole quantity by branded and unbranded phrases. At a look, I can see that almost all of our site visitors comes from unbranded phrases.
Information supply:
Obtain your key phrase rankings from the Natural Key phrases report in Website Explorer (be sure to pick the UTF-8 file format) and add the file to ChatGPT.
Immediate:
Label every key phrase within the “Key phrase” column as branded or unbranded. Then create a pie chart that exhibits the sum of “Present natural site visitors” for each classes.
Additionally create this chart with the sum of “Quantity” for every.
Use case:
See should you’re gaining or shedding clicks for branded or unbranded phrases between two dates. You must have evaluate mode enabled for this to work.
Information supply:
Just like the earlier one, obtain your key phrase rankings from the Natural Key phrases report in Website Explorer and add the file.
Immediate:
Label every key phrase within the “Key phrase” column as branded or unbranded.
Create a visible that exhibits me how the natural site visitors modified general for branded and unbranded key phrases primarily based on the sum of the info for every within the “Natural site visitors change” column.
Use case:
See the final time competing content material was up to date. If opponents are updating their content material lots, it may point out a extra aggressive market.
Information supply:
Enter a competitor’s web site into Content material Explorer and export the record of pages (select UTF-8 because the export format). This will also be accomplished with a key phrase or matter.
Immediate:
Present me what number of days for the reason that content material was up to date.
Use case:
See how lengthy backlinks had been dwell on common. In case you’re shedding a variety of backlinks early, chances are you’ll need to look into the explanation why. Learn our examine on hyperlink rot to see most of the widespread causes.
You may filter the Backlinks report for most of the widespread explanation why hyperlinks are misplaced.
Information supply:
Export your hyperlink profile from the Backlinks report in Website Explorer (select UTF-8 because the file format). Add this to ChatGPT.
Immediate:
Learn this file and provides me a histogram to indicate the distribution of backlink lifespans.
Use case:
See any seasonal patterns on your acquired hyperlinks. Right here, I see an enormous spike in the midst of 2022 and what appears to be a little bit of a spike in November the previous couple of years.
Information supply:
Just like the earlier one, export your hyperlink profile from the Backlinks report in Website Explorer. Add this to ChatGPT.
Immediate:
Search for seasonal patterns in backlink acquisition.
In case you’d favor a heatmap just like the one beneath, use this immediate as a substitute:
Analyze patterns in hyperlink acquisition (e.g., weekdays vs. weekends, month-to-month tendencies) utilizing line charts or heatmaps to establish when most backlinks are acquired.
Use case:
See which tag teams are robust or weak vs opponents. I can rapidly see we dominate for issues like hyperlink constructing, however we’re weak for the phrases in our common advertising bucket, in all probability as a result of we principally deal with search engine optimisation.
Information supply:
Export the info from the Rivals – Tags report in Rank Tracker (use UTF-8 format).
Immediate:
Present me share of voice by tag and break up it by competitor as effectively.
Use case:
Forecasting site visitors or different metrics ahead. That is nice for getting buy-in.
Sidenote.
This failed with bigger datasets or a number of opponents, however you possibly can at all times use my search engine optimisation forecasting scripts for this as effectively.
Information supply:
Export graph information from the Overview report in Website Explorer. You may select any time-series graph you want (natural site visitors, referring domains, and many others.)
Immediate:
Forecast this time collection information ahead one yr
Lengthy story brief on this one. I had a model that wasn’t nearly as good as what Marie Haynes got here up with, however I added to her visualization to make it even higher.
Use case:
The chart visualizes winners/losers for key phrase rankings and exhibits me general if I’m doing higher or worse. From this picture, I can see that extra key phrases general are rating worse, however general rankings are up, so the optimistic ones moved up much more than the detrimental ones misplaced.
Information supply:
Obtain your key phrase rankings from the Natural Key phrases report in Website Explorer and add the file.
Immediate:
I used a number of prompts to get the ultimate chart, however they may be capable of be simplified into one.
Present me a scatter plot that exhibits the modifications from the earlier place and the present place. Embrace modifications to a decrease place as inexperienced and modifications to a better place as pink. Embrace a legend and trendline.
Add a rely for improved and worsened on the earlier chart. Additionally present me on the chart on common, how a lot did rankings enhance or decline
Take away the averages as they’re. I need the general common change in rating place as one quantity.
Transfer the typical to the correct aspect of the chart so it’s readable
Use case:
Discover anomalies in time collection information. On this case, many of the anomalies line up with main web site modifications and Google algorithm updates.
Information supply:
Export natural site visitors graph information from the Overview report in Website Explorer.
Immediate:
Determine anomalies on this site visitors chart
Use case:
This tells me if sure tagged teams are doing higher or worse between the dates.
Information supply:
Export information from the Tags report in Rank Tracker.
Immediate:
Present me share of voice over time by tag.
Use case:
See how site visitors modified for every tag between two dates. We’ve a greater view for this coming in Rank Tracker that can present the evolution over time.
Information supply:
Just like the earlier one, export information from the Tags report in Rank Tracker.
Immediate:
Present me how site visitors is evolving for every tag.
Use case:
See which teams of phrases have essentially the most quantity vs the clicks that they’re getting. Excessive whole quantity and low clicks means you’ve got lots to work on.
Information supply:
Export key phrases from the Overview report in Rank Tracker. (You may select between desktop or cellular rating information with the toggle).
Immediate:
Visualize search quantity and clicks by tag.
Use case:
Reveals widespread SERP options for you and opponents that you could be need to goal. If sure schema markup is required however you’re not utilizing it, it may result in a simple win.
You might also have a problem along with your schema markup. Ahrefs’ Website Audit validates towards each schema.org and Google requirements.
Information supply:
Export the info from the Content material Hole report in our Aggressive Evaluation instrument.
Immediate:
Present me which SERP options are commonest.
Sidenote.
I might in all probability modify this immediate to separate them out into particular person options somewhat than characteristic teams.
Last ideas
I hope this has sparked some concepts for different SEOs on the market. I need to see what you all will create.
Have a cool concept you need to share? Let me know on X or LinkedIn.