We’ve rounded up the 19 greatest advertising apps for small companies (in no explicit order).
This digital toolkit has all the pieces it is advisable to achieve a aggressive edge, earn your viewers’s consideration, and streamline your advertising processes.
Each app does one thing totally different. And it’s potential to make use of all of them together for below $200 per 30 days.*
Let’s dive into our first class:
Web site Evaluation Apps
What you are promoting web site might be your most essential advertising asset. So, it’s essential to make sure it’s well-optimized.
Use these small enterprise advertising apps to see the way it’s performing. And establish any points holding you again.
1. Web site Audit
Semrush’s Web site Audit software scans your web site for over 140 technical and on-page Search engine optimisation points.
Together with:
- Duplicate content material: Equivalent or near-identical textual content throughout totally different pages
- Damaged hyperlinks: Hyperlinks pointing to invalid URLs
- Non-HTTPS pages: Pages that use HTTP relatively than the safe protocol
- Gradual load speeds: Pages that don’t meet Google’s pace suggestions
- Lacking alt attributes: Photos that don’t have alt descriptions for accessibility
Fixing these points is sweet in your web site’s Search engine optimisation and person expertise.
Work by them so as of precedence (“Errors,” then “Warnings,” then “Notices”). And comply with the recommendation supplied.
You possibly can click on “Ship to…” to create a activity by way of Trello or Zapier.
After making web site enhancements, rerun your audit.
It is best to see your website’s general well being rating enhance.
Availability
Web site Audit is an internet app out there by Semrush.
Pricing
With a free Semrush account, you’ll be able to crawl 100 pages per 30 days.
In the event you improve to a Professional plan, you’ll be able to crawl 100,000 pages per 30 days. This prices $108.33 per 30 days once you pay yearly. And it offers you enhanced entry to dozens of small enterprise advertising apps.
2. Accessibility Scan & Monitor
The Accessibility Scan & Monitor app checks your web site for accessibility points and prioritizes them based mostly on severity.
This lets you enhance compliance with the Net Content material Accessibility Tips (WCAG), the Individuals with Disabilities Act (ADA), and different requirements.
Plus, accessibility can play an essential function in enhancing:
- Person expertise
- Conversion charges
- Web site site visitors
Availability
Accessibility Scan & Monitor is an internet app out there by Semrush’s App Middle.
Pricing
You possibly can scan 5 pages per 30 days without spending a dime. In-app purchases can be found if you wish to scan extra, with costs beginning at $39 for an extra 25 pages.
3. Google Analytics 4
Google Analytics 4 (GA4) is likely one of the greatest free advertising apps for small companies. As a result of it gathers information concerning the customers visiting your website. And what they do after they get there.
For instance, you will discover out:
- What number of customers go to your website and what channels they arrive by (e.g., natural search)
- What proportion of visits generate conversions (e.g., on-line purchases)
- Which pages in your website are hottest and the way lengthy customers usually spend on them
Right here’s a fast snapshot from the demo account:
For assist greedy the fundamentals of GA4, take a look at our Google Analytics information.
Availability
You possibly can entry GA4 by your browser. Or use the Google Analytics cellular app (out there for iPhones and Android) to entry key metrics on the go.
Pricing
GA4 is free to make use of.
Content material Creation Apps
Content material creation instruments can assist you produce high-quality weblog posts, pictures, movies, and extra.
Listed below are our favourite apps for small companies advertising groups and people on this class:
4. ContentShake AI
ContentShake AI makes it practically easy to create Search engine optimisation-friendly weblog posts.
Merely enter a couple of phrases to explain your online business. And click on “Begin writing.”
Then, the software will establish related key phrases (additionally referred to as search queries) and provides every one an effectivity score. Which takes the next metrics into consideration:
You may also see the kind of search intent (the rationale behind a searcher’s question) at a look.
If you discover a key phrase you wish to pursue, click on “Begin writing” subsequent to your favourite thought.
ContentShake AI will then produce an Search engine optimisation-optimized define full with a title, an introduction, subheadings, pictures, some preliminary physique copy, and so forth. Which you’ll be able to then add to and regulate.
Be sure that to leverage the built-in AI instruments, competitor information, and enchancment concepts supplied.
If you’ve completed, you’ll be able to ship your article to Google Docs, publish it by way of the WordPress plugin, or create a shareable hyperlink to ship to different stakeholders.
Availability
ContentShake AI is an internet app out there by Semrush’s App Middle.
Pricing
The free model of ContentShake AI permits you to create three articles per 30 days (with some extra limits). You possibly can improve to the paid model and unlock larger limits for $60 per 30 days.
5. Canva
We’ve picked Canva as the perfect graphic design app for small companies as a result of it’s versatile and straightforward to make use of. And has a free choice.
In the event you don’t have graphic design expertise, begin with one in every of their templates. They’re out there for infographics, shows, movies, and way more.
Listed below are a number of the issues you are able to do together with your design:
- Change colours to match your branding
- Generate new pictures utilizing AI
- Add your personal picture, video, and audio recordsdata
- Enter information to create charts
- Add and edit royalty-free photographs
If you’ve completed, you’ll be able to simply share, obtain, or embed your content material.
Availability
You should utilize Canva on-line or obtain the app for iOS, Android, Home windows, or Mac.
Pricing
A free Canva account offers you entry to a lot of instruments, options, and media. However you’ll be able to entry much more with a paid subscription (costs begin at $14.99 per 30 days).
Search engine optimisation Apps
With out the appropriate Search engine optimisation instruments, it may be troublesome to compete on search engine outcomes pages (SERPs).
Let’s discover the perfect Search engine optimisation advertising apps for small companies:
6. Key phrase Magic Instrument
Semrush’s Key phrase Magic Instrument makes it simple to conduct key phrase analysis.
In different phrases, it helps you discover out what your viewers searches for. And offers you the info it is advisable to make strategic Search engine optimisation choices.
To get began, enter a time period to base your search round.
Then, select your nation and click on “Search.”
The software will present “Broad Match” key phrases that comprise your beginning time period or a detailed variation.
Among the most helpful metrics embrace:
- Intent: The kind of search intent
- Quantity: The typical variety of month-to-month searches
- KD %: The key phrase problem rating, which measures rating problem
- SF: The variety of SERP options (outcomes that differ from conventional search outcomes) triggered—click on to see an in depth record
Numerous filters and sorting choices assist you to dwelling in on the perfect concepts.
For instance, small companies would possibly wish to deal with key phrases with decrease problem scores.
Availability
Key phrase Magic Instrument is on the market by the Semrush platform.
Pricing
You may get restricted entry to Key phrase Magic Instrument with a free Semrush account. However we advocate upgrading to a Professional plan.
This prices $108.33 per 30 days once you pay yearly. And it offers you enhanced entry to dozens of small enterprise advertising apps.
7. Hyperlink Constructing Instrument
Semrush’s Hyperlink Constructing Instrument streamlines the hyperlink constructing course of. Which entails getting different websites to hyperlink to your website.
Throughout setup, you’ll enter your goal key phrases and opponents. So the software can use them to establish backlink prospects (i.e., websites which may hyperlink to you).
The score considers how beneficial the backlink could be and the way laborious it’ll be to amass.
If you’re able to pursue a backlink, click on “To In Progress.”
Then, go to the corresponding tab.
At this stage, you’ll be able to join your e mail inbox and begin contacting prospects.
The software will hold monitor of every e mail’s standing.
If you safe a backlink, transfer the prospect to the “Monitor” tab.
Right here, you’ll be able to guarantee your backlinks stay intact.
Availability
Hyperlink Constructing Instrument is an internet app out there by the Semrush platform.
Pricing
Semrush’s Hyperlink Constructing Instrument is free to make use of. You’ll solely have to improve if you wish to import greater than 100 prospects of your personal. Or entry the many different advantages that include a Professional subscription.
(As a reminder, the Professional plan prices $108.33 per 30 days once you pay yearly.)
8. Google Search Console
Google Search Console is likely one of the greatest advertising instruments for small companies seeking to enhance their technical Search engine optimisation. As a result of it lets you:
- Submit your XML sitemap (to assist Google perceive your website construction)
- Examine your Core Net Vitals (pace metrics that have an effect on Google rankings)
- Guarantee all of your pages use HTTPS (a safety protocol)
- See which pages aren’t in Google’s index (database of potential outcomes) and why
You may also use Google Search Console to monitor your Google rankings.
Head to “Efficiency” > “Search outcomes” to see your common place in your hottest queries.
Together with the variety of impressions (views) and clicks your rankings generated.
To be taught extra concerning the software’s performance, take a look at our Google Search Console information.
Availability
You’ll have to entry Google Search Console by an web browser.
Pricing
Google Search Console is free to make use of.
9. Place Monitoring
Semrush’s Place Monitoring software permits you to monitor your website’s rankings for goal key phrases.
Not like Google Search Console, it reveals whether or not every question triggers any SERP options (e.g., a featured snippet). And in that case, whether or not your website seems in them.
For instance, this website owns the featured snippet for “purple complementary shade.” However not for “baking soda and vinegar.”
You may also see key phrase problem scores and search volumes at a look.
This makes it simpler to know your efficiency and decide plans of motion.
Place Monitoring is especially useful for native companies, as a result of:
- Along with monitoring rankings by nation, you’ll be able to monitor rankings in particular states/areas, cities, and ZIP codes
- You possibly can see whether or not your Google Enterprise Profile seems in native map outcomes
We’ll share extra of the perfect native advertising apps for small companies within the subsequent part.
Availability
Place Monitoring is an internet app out there by the Semrush platform.
Pricing
With a free Semrush account, you’ll be able to monitor as much as 10 key phrases within the Place Monitoring software.
To trace as much as 500 key phrases, you’ll want a Professional subscription. It’s priced at $108.33 per 30 days once you pay yearly. And also you’ll get enhanced entry to dozens of different instruments.
Native Search engine optimisation Apps
These are a number of the greatest apps for small companies advertising to native clients:
10. Google Enterprise Profile
Google Enterprise Profile (GBP) is a free software that allows you to handle your online business itemizing on Google.
That is the itemizing that may present up in native search outcomes. Like this:
To get began with GBP, you’ll want so as to add or declare your online business. And confirm its location.
You possibly can then deal with offering full and correct info for would-be clients.
For instance, you’ll be able to:
- Replace your opening hours over the vacations
- Publish about gross sales and occasions
- Add photographs of latest merchandise
It’s additionally a good suggestion to learn and reply to your Google evaluations. So you’ll be able to collect helpful suggestions and enhance your model picture.
All these efforts can assist your profile rank larger in native outcomes. Which might result in extra internet site visitors, foot site visitors, and inquiries.
Availability
To edit your profile, search “my enterprise” in Google Search. Or faucet “Enterprise” within the Google Maps cellular app. (You have to be signed right into a linked Google account.)
Pricing
Google Enterprise Profile is free to make use of.
11. Semrush Native
Semrush Native apps make it simple to handle on-line citations and evaluations.
Enter your online business info, and the Itemizing Administration app will submit it to high directories like Apple, Foursquare, and Tripadvisor. So it’s simpler for potential clients to search out you.
This will additionally assist your online business profile rank larger in Google. As a result of it will increase your prominence and corroborates your title, deal with, and telephone quantity (NAP).
As soon as that’s sorted, head to Evaluate Administration.
Right here, you’ll be able to learn and reply to evaluations from a number of directories.
And monitor your popularity over time.
Availability
Semrush Native apps can be found on-line by the Semrush web site.
Pricing
The Semrush Native Fundamental plan described above prices $20 per location per 30 days. You possibly can entry extra options with the Premium plan, which prices $40 per location per 30 days.
Digital Promoting Apps
You probably have the price range out there, digital promoting may be a good way to extend your small enterprise’s attain.
These apps will allow you to spend your cash successfully:
12. Adverts Launch Assistant
The Adverts Launch Assistant is a free app that helps you get began on Google Adverts. (The service that allows you to promote on Google properties, together with search outcomes pages.)
You possibly can arrange search advertisements just like the one beneath in minutes.
Simply comply with the easy step-by-step directions.
And reap the benefits of the AI-generated key phrase strategies, headline concepts, and so forth.
The app additionally offers easy-to-understand efficiency studies. So you may make knowledgeable choices about your future advert campaigns.
Availability
Adverts Launch Assistant is an internet app out there by the Semrush App Middle.
Pricing
The Adverts Launch Assistant is free. However you’ll have to price range in your advert campaigns. Try our devoted submit to be taught extra about Google Adverts prices.
13. Promoting Analysis
Semrush’s Promoting Analysis software permits you to analyze your opponents’ search advertisements.
Simply enter their area to see:
- What number of key phrases they’re bidding on
- Estimated site visitors
- Estimated site visitors value
And the way these metrics have modified over time.
Then, scroll down for a full breakdown.
These particulars can assist you emulate profitable promoting methods. And decide methods to achieve a aggressive edge.
Availability
Promoting Analysis is an internet app out there by the Semrush platform.
Pricing
You get restricted entry to the Promoting Analysis app with a free Semrush account. However we advocate upgrading to a Professional account.
This prices $108.33 per 30 days once you pay yearly, and it offers you enhanced entry to dozens of small enterprise advertising apps.
Apps for Different Advertising Channels
Let’s take a look at a number of the greatest apps for small enterprise advertising on different channels.
14. Mailchimp
You should utilize Mailchimp to construct, ship, and analyze advertising emails. That are nice for conserving leads and former clients engaged together with your model.
Simply use the e-mail builder to make a professional-looking e mail filled with attention-grabbing content material.
You possibly can even import designs from Canva.
Then, resolve who you wish to ship it to.
In the event you don’t have a subscriber record but, contemplate including a sign-up kind to your web site.
And permit customers to decide in after they’re submitting different kinds of kinds.
After your emails are despatched, you’ll be able to monitor analytics corresponding to:
- Open fee: The share of recipients who opened your e mail
- Click on fee: The share of recipients that clicked a hyperlink in your e mail
- Unsubscribe fee: The share of recipients who opened your e mail and unsubscribed
And you’ll then apply something you be taught to your subsequent marketing campaign.
Availability
Mailchimp has an internet app, iOS app, and Android app.
Pricing
You possibly can ship 1,000 emails per 30 days with a free Mailchimp account. To extend your limits and entry superior options, you’ll want a paid plan. Costs begin at $13 per 30 days.
15. Semrush Social
Semrush Social features a Social Poster app that lets you schedule posts on Fb, Instagram, X (previously Twitter), Pinterest, LinkedIn, and Google Enterprise Profile.
This makes it simpler to take care of a daily posting schedule. And repurpose content material throughout a number of platforms.
The Social Tracker app collects your and your opponents’ metrics from Fb, X, Instagram, YouTube, LinkedIn, and Pinterest. So you’ll be able to monitor all these ends in one place. And see the way you examine.
Go to the person studies to see your and your opponents’ top-performing posts and achieve different beneficial insights.
Availability
You possibly can entry Semrush Social apps by an internet browser.
Pricing
Semrush Social comes with a free seven-day trial. Then, it’s $19.75 per 30 days.
Productiveness Apps
These productiveness instruments allow you to (or your advertising group) to change into extra environment friendly, organized, and targeted.
16. Trello
Trello is a mission administration app that helps people and groups keep organized.
You possibly can create a board to get began.
Then, you’re in a position so as to add playing cards to symbolize particular person duties or notes. And set up them into lists.
Like this:
Playing cards can embrace descriptions, feedback, checklists, attachments, due dates, and labels.
In the event you’re working in a group, utilizing the “Members” characteristic permits you to decide who will get notifications on every one.
You would possibly wish to use one in every of your boards as a content material calendar in your weblog.
Within the instance beneath, customers can simply monitor the standing of every weblog submit. And discover all the data they should begin writing.
Availability
Trello provides apps for iOS, Android, Mac, and Home windows. However it’s also possible to use it by your browser.
Pricing
Trello has a free plan. However you’ll be able to improve to entry larger limits and additional options. In the event you select annual billing, costs begin at $5 per person per 30 days.
17. Miro
Miro is a digital whiteboard software that helps people and groups to visualise concepts and ideas.
For instance, you need to use it to create content material calendars:
And map out buyer journeys:
And brainstorm occasion concepts:
Availability
Miro provides apps for cellular, pill, desktop, and interactive show gadgets. You may also use the software program by your browser.
Pricing
The free plan lets you create three boards. You possibly can entry larger limits and extra options with a paid plan. Costs begin at $8 per person per 30 days billed yearly.
18. Google Workspace
Google Workspace offers entry to a collection of cloud-based apps, together with:
App |
Description |
Makes use of |
Gmail |
E-mail platform |
Sending and receiving emails |
Google Meet |
Video conferencing platform |
On-line conferences |
Google Calendar |
On-line calendar |
Occasion planning |
Google Docs |
Phrase processing app |
Content material writing |
Google Sheets |
Spreadsheet app |
Information administration and evaluation |
Google Slides |
Presentation software program |
Creating slide decks |
Google Varieties |
Type builder |
Surveying clients |
Google Drive |
Cloud storage platform |
Storing and sharing recordsdata |
You should utilize these apps with a free Google account. However a Workspace subscription offers you entry to additional options, higher safety, and different advantages.
For instance, you need to use knowledgeable “@area” e mail deal with relatively than an “@gmail” deal with.
And enterprise customers get not less than 30GB of storage (in comparison with the 15GB private customers get).
Availability
You possibly can entry Google Workspace apps by your browser. However there are additionally cellular apps for iOS and Android.
Pricing
Google Workspace has a Enterprise Starter plan that prices $6 per person per 30 days when paid yearly.
19. Zapier
Zapier is an automation platform that helps you combine varied apps for small enterprise advertising.
In different phrases, when one thing occurs in a single app, you’ll be able to set off an motion in one other.
For instance, you’ll be able to arrange automations that:
- Create Google Calendar duties when new points seem in your Semrush Web site Audit
- Measure new Mailchimp subscribers as occasions in Google Analytics
- Add playing cards to Trello when pictures are posted to your Instagram
This can assist you to save lots of time and keep away from errors.
Availability
You’ll have to arrange Zapier automations (or “Zaps”) by the web site.
Pricing
The free plan permits you to create a limiteless variety of two-step automations.
If you wish to create multi-step Zaps, combine Premium apps, and entry different advantages, you’ll want a subscription. The Starter plan prices $19.99 per 30 days when billed yearly.
Attempt 55+ Apps with a Free Semrush Account
Your free Semrush account offers you entry to dozens of the perfect advertising apps for small companies, together with:
- Web site Audit
- ContentShake AI
- Key phrase Magic Instrument
- Hyperlink Constructing Instrument
- Place Monitoring
And once you’re able to take issues to the following stage, you’ll be able to improve to our Professional plan.
It prices simply $108.33 per 30 days once you pay yearly, and there’s a free seven-day trial.
* A mixture of Semrush Professional (annual billing), Semrush Social, Semrush Native, Google Workspace (annual billing), and free variations of all different apps. Value of advertisements not included. Costs appropriate as of January 11, 2024.