Content material advertising and marketing is present process some large modifications in 2024.
AI writing instruments, new content material codecs, modifications in search conduct, and new Google algorithms—all this creates a brand new path for the business.
Take a look at our 2024 version of an important content material advertising and marketing statistics.
High Content material Advertising and marketing Statistics
On this part, you’ll discover essentially the most impactful content material advertising and marketing statistics for 2024.
- 67% of small enterprise house owners and entrepreneurs use AI for content material advertising and marketing or search engine optimisation. (Semrush)
- Entrepreneurs who use AI see a mean of 70% improve in ROI. (Kibo Commerce)
- 68% of companies see a rise in content material advertising and marketing ROI due to utilizing AI. (Semrush)
- 43% of small enterprise house owners are planning to take a position extra assets into their web site’s efficiency in 2024. (DemandSage)
- 36% of entrepreneurs use AI chatbots for varied day-to-day duties. (HubSpot)
- 58% of B2B entrepreneurs reported elevated gross sales and income in 2023 due to content material advertising and marketing. (Content material Advertising and marketing Institute)
- 41% of entrepreneurs say e-mail is their only advertising and marketing instrument. (Litmus)
- Companies are discovering essentially the most success with smaller, area of interest
content material creators—47% of entrepreneurs report profitable micro-influencer partnerships. (HubSpot)
- 89% of consumers need to see extra movies from manufacturers in 2024. (Wyzowl)
- For 66% of companies utilizing AI, visitors is likely one of the key content material advertising and marketing efficiency metrics. (Semrush)
Takeaways:
AI content material is a crucial a part of any 2024 content material technique. Nevertheless, many conventional content material advertising and marketing developments are right here to remain, together with e-mail, video, and extra.
AI Content material Advertising and marketing Statistics
Greater than half of companies already use AI content material instruments in some capability. Let’s see what outcomes they handle to realize.
- 79% of companies report a rise in content material high quality due to AI. (Semrush)
- 71% of companies report being very happy with their AI writing instruments. (Semrush)
- 39% of entrepreneurs report it takes about 2-3 months for AI-generated content material to rank. (Semrush)
- 58% of companies use AI for researching content material and subject concepts. (Semrush)
- 39% of entrepreneurs create content material outlines with their AI instruments, and 58% use them to write down weblog posts. (Semrush)
- 47% of entrepreneurs use AI for making a content material advertising and marketing technique. (Semrush)
- 25% of entrepreneurs say AI automation and chatbots make their advertising and marketing methods simpler. (HubSpot)
- 93% of entrepreneurs use varied strategies to evaluate AI-generated content material earlier than posting. (Semrush)
Takeaways:
AI-generated content material has the potential to carry out nicely, however you shouldn’t restrict your self to content material creation.
Search for extra purposes of AI—e.g., to brainstorm concepts, create a technique, or optimize your content material for key phrases.
Content material Creation Statistics
Efficient content material creation means getting higher outcomes with fewer assets. Let’s see how companies method this in 2024.
- Almost 80% of small enterprise house owners and entrepreneurs report writing content material themselves. 17% rent in-house writers, and 14% work with freelancers. (Semrush)
- 38% of entrepreneurs who don’t use AI for content material creation say it takes 2-3 hours to write down one long-form article. (Semrush)
- 36% of entrepreneurs who use AI say they spend lower than one hour writing a long-form weblog put up. (Semrush)
- 62% of e-mail advertising and marketing groups take two weeks or extra to construct an e-mail.(Litmus)
- 49% of entrepreneurs use AI to generate e-mail copy. (HubSpot)
- 76% of content material entrepreneurs use AI to draft content material copy. (Insider Intelligence)
- 77% of entrepreneurs agree that AI helps them create higher, extra customized content material. (HubSpot)
- In 2023, small companies produced a mean of 15 movies, medium-sized corporations—84, and huge firms—118. (Wistia)
Takeaways:
AI is a robust instrument for optimizing content material manufacturing. It helps you save time and craft content material quicker.
Nevertheless it’s greatest to make use of it as an assistant vs. your sole content material creation mechanism. Keep in mind, human, genuine content material is the primary content material development this yr.
Lastly, ensure to incorporate multimedia content material in your plan. In 2024, video will not be a nice-to-have—it’s essential. By the way in which, you can too use AI to create video content material.
Content material Advertising and marketing Price range Statistics
- In 2024, 45% of B2B content material entrepreneurs anticipate their content material advertising and marketing price range to extend. (Zippia)
- 48% of small enterprise house owners who don’t use AI instruments dedicate $1,000 or much less to their month-to-month content material advertising and marketing price range. (Semrush)
- 54% of companies that spend over $2,000 on a single piece of content material report a profitable advertising and marketing technique. (Siege Media)
- 51% of entrepreneurs say they don’t spend further cash on long-form content material due to their AI writing instruments. (Semrush)
- 85% of entrepreneurs targeted on movies plan to keep up or improve their video manufacturing budgets in 2024. (Wyzol)
- 69% of entrepreneurs pay for video adverts of their advertising and marketing campaigns. (Wyzol)
- Round 57% of companies are planning to take a position extra in video content material in 2024. (Wistia)
Takeaways:
Utilizing AI helps reduce content material advertising and marketing prices and optimize your budgets. And but, it’s not all about spending the minimal quantity attainable. Concentrate on balancing high quality and optimization of prices.
Content material Distribution Statistics
Content material distribution is about choosing the proper codecs and channels to advertise your content material. A well-thought-out distribution technique is essential to reaching your target market.
- 90% of content material entrepreneurs depend on social media to distribute their content material. (Content material Advertising and marketing Institute)
- 79% of content material entrepreneurs have an energetic weblog. (Content material Advertising and marketing Institute)
- 73% of entrepreneurs use e-mail newsletters to distribute their content material. (Content material Advertising and marketing Institute)
- 56% of entrepreneurs agree webinars and in-person occasions are wonderful methods to get the phrase out about their enterprise. (Content material Advertising and marketing Institute)
- Virtually 50% of consumers learn an organization’s weblog when making buy selections. (HubSpot)
- 63% of companies use paid channels to speed up content material distribution. (Semrush)
- Sharing content material on social media is likely one of the prime techniques for content material promotion, utilized by 56%. (Semrush)
Takeaways:
There are numerous methods to get the phrase out about what you are promoting.
Nevertheless, being energetic on social media and running a blog proceed to be the highest methods to distribute content material.
Content material Advertising and marketing Careers
Will AI change the content material advertising and marketing job market? Time will inform. However there’s one factor we all know for certain—it’s higher to leverage AI than to run away from it.
- US-based content material entrepreneurs make a mean of $112,000 a yr. (Content material Advertising and marketing Institute)
- Content material Advertising and marketing Supervisor (50%) and Content material Advertising and marketing Specialist (26%) are the most well-liked content material advertising and marketing job titles within the US. (2024 proprietary analysis by Semrush)
- Content material entrepreneurs spend about 4 hours every day on administrative and operational duties. (HubSpot)
- 48% of content material entrepreneurs say studying to work with new applied sciences is their prime upskilling objective of 2024. (Content material Advertising and marketing Institute)
- Writing (29%), analytics (25%) and video (18%) are the highest abilities for senior content material entrepreneurs within the US. (2024 proprietary analysis by Semrush)
- 81% of entrepreneurs say generative AI assists them in varied advertising and marketing duties. (HubSpot)
- 16% of entrepreneurs are involved about AI changing their roles. (HubSpot)
Takeaways:
Whereas entrepreneurs could also be involved about AI changing their roles, the present content material developments present the alternative.
Manufacturers (and customers) need unique, human content material—and we anticipate the demand for content material specialists to remain robust.
Nevertheless, don’t draw back from utilizing AI. Leverage it to enhance your content material and deepen your analysis.
Natural Search and search engine optimisation Statistics
search engine optimisation is altering too. Actually, it’s altering large time. And but, many developments are right here to remain. Let’s take a look at a few of them.
- Google continues to be the chief in search engines like google. (StatsCounters)
- 93% of Web customers start an Web session on a search engine. (DemandSage)
- 76% of companies have had their AI-generated content material rank at the least as soon as. (Semrush)
- 68% of companies report the next ROI on content material advertising and marketing and search engine optimisation due to AI. (Semrush)
- 64% of B2B companies embrace link-building of their content material advertising and marketing technique. (Siege Media)
- 83% of entrepreneurs imagine AI can have a optimistic impact on their search engine optimisation efforts. (Conductor)
- There’s a minor correlation between site-wide bounce price and rankings, that means that top-ranking pages are likely to have decrease bounce charges. The typical bounce price for the domains of top-10 rating pages is 60%. (Semrush)
- Customers are likely to spend extra time on web sites with high-ranking pages: round 8% extra on the web page rating #1 vs. on the web page rating #10. (Semrush)
- Shifting from place 2 to place 1 leads to a +50% natural visitors on common. (Semrush)
- Even for decrease positions, the advantages will be nice. For instance, merely climbing from place 7 to place 6 can provide you a 20% visitors increase, on common. (Semrush)
- The URL in #1 of SERPs has a mean CTR of 27.6%. The web page in #10? Solely 2.6%! (Semrush)
Takeaways:
search engine optimisation is getting extra difficult with the rise of AI and the continued Google updates (suppose the newest March replace).
However does it imply it’s not attainable to rank? By no means.
Concentrate on creating unique, high quality content material and use AI to carry out data-driven duties quicker.
B2B Content material Advertising and marketing Statistics
Content material advertising and marketing stays a cornerstone of any B2B content material technique. Let’s take a look at the highest statistics for 2024.
- 94% of B2B entrepreneurs create brief articles and weblog posts. (Content material Advertising and marketing Institute)
- 84% of B2B entrepreneurs use movies of their advertising and marketing methods. (Content material Advertising and marketing Institute)
- 78% of B2B entrepreneurs incorporate case research and buyer tales into their advertising and marketing campaigns. (Content material Advertising and marketing Institute)
- 66% of B2B entrepreneurs contemplate their audiences’ wants over their gross sales targets when creating content material. (Siege Media)
- Attracting high quality leads with content material is the highest problem for B2B manufacturers. (Semrush)
Takeaways:
Conventional B2B content material codecs are right here to remain: weblog posts, movies, and case research.
The principle trick?
Incorporating buyer insights to create content material that drives your backside line.
B2C Content material Advertising and marketing Statistics
Content material advertising and marketing can also be important for any B2C model. Nevertheless, the highest codecs and channels would possibly differ. And what concerning the content material advertising and marketing techniques?
- Simply 37% of B2C content material entrepreneurs have a documented advertising and marketing technique. (Content material Advertising and marketing Institute)
- 38% of B2C content material entrepreneurs plan to make use of AI content material technology instruments of their advertising and marketing campaigns. (Siege Media)
- 36% of B2C entrepreneurs concentrate on link-building as a part of their content material advertising and marketing technique. (Siege Media)
- 63% of B2C entrepreneurs use paid media of their content material advertising and marketing technique. (Content material Advertising and marketing Institute)
- Social media and neighborhood constructing is the first space of B2C content material advertising and marketing funding. (Semrush)
Takeaways:
B2B manufacturers ought to pay extra consideration to documenting their content material technique and measuring content material efficiency.
With AI textual content and video instruments on the rise, they’ll have extra time and assets for efficient planning.
Video Content material Statistics
Video stays the most well-liked content material format on the market—and it retains rising. Whether or not you’re B2B or B2C, it’s a development you’ll be able to’t miss.
- Virtually 78% are planning to create extra video content material in 2024. (Wistia)
- 91% of content material entrepreneurs use video as a advertising and marketing instrument. (Wyzol)
- 68% of entrepreneurs who didn’t use video in 2023 plan to make use of it in 2024. (Wyzol)
- 31% of entrepreneurs use AI to create short-form movies, and 18% use it to supply long-form movies. (Semrush)
- 52% of companies plan to strive AI video turbines in 2024. 53% additionally need to strive AI picture turbines. (Semrush)
- 56% of TikTok entrepreneurs plan to extend their video manufacturing budgets in 2024. (HubSpot)
- 90% of video entrepreneurs declare video will increase their model consciousness. (Wyzol)
- 39% of entrepreneurs created video testimonials for his or her advertising and marketing campaigns in 2023. (Wyzol)
- 34% of entrepreneurs use social media movies for content material advertising and marketing. (Wyzol)
Takeaways:
Video content material advertising and marketing stays a robust format to incorporate in your technique. In 2024, it’ll solely proceed to achieve reputation.
Running a blog Statistics
Do you weblog? Running a blog is a problem for a lot of companies. And but, it’s probably the most common (and efficient) content material codecs—when executed proper.
- 89% of content material entrepreneurs say weblog content material is a prime precedence. (Siege Media)
- And 76% of content material entrepreneurs use weblog posts to generate leads. (DemandSage)
- Companies that publish 16 or extra weblog posts a month are prone to generate 4.5 occasions as many leads in comparison with companies that don’t publish as usually. (DemandSage)
- 58% of entrepreneurs use AI to create weblog posts. (Semrush)
- The typical weblog put up size was 1,416 phrases in 2023 (OptinMonster). Nevertheless, that’s 77% extra phrases per put up than 10 years in the past. (Orbit Media)
- Creating longer weblog posts nonetheless correlates with content material advertising and marketing success (Orbit Media). Keep in mind, it’s not about including phrases—it’s about including worth.
- 80% of companies generate advertising and marketing outcomes with running a blog. (Orbit Media)
- 76% of bloggers publish instructional content material. Most bloggers publish lists. (Orbit Media)
Takeaways:
Running a blog continues to be a prime advertising and marketing technique
Do you have to use AI for running a blog? Completely. However by no means to switch human writers—solely to streamline their work.
Concentrate on creating complete, sensible content material, and your weblog will carry optimistic outcomes.
Keep in mind, running a blog is a long-term shot. Don’t anticipate instant ROI, however search for the secondary metrics. For instance, does it improve model consciousness? Can it help search engine optimisation?
Podcast Advertising and marketing Statistics
Podcasts continue to grow in reputation. And but, not many companies leverage them in 2024. Is there a possibility to your model?
- It’s projected there will probably be almost 505 million worldwide podcast listeners in 2024. (Backlinko)
- However simply 3% of content material entrepreneurs leverage podcasts of their content material advertising and marketing methods. (Siege Media)
- 61% of Gen Zers report visiting an organization’s internet web page after listening to a podcast commercial. (Edison Analysis)
- AI has the potential to cut back podcast prices by 50%. (Backlinko)
- 52% of podcasters save time through the use of AI to transform audio to textual content for present notes. (Wiredclip)
Takeaways:
Podcasting is an underutilized advertising and marketing channel with the potential for progress.
Utilizing AI may also help you narrow manufacturing prices and increase the search engine optimisation worth of your podcasts.
13. Content material Challenges
- Most search engine optimisation specialists agree that essentially the most difficult a part of their job is content material and technique manufacturing. (Search Engine Journal)
- And 16% of entrepreneurs agree it’s a problem to brainstorm new content material concepts. (HubSpot)
- 31% of entrepreneurs are uncertain find out how to use AI of their content material advertising and marketing methods. (Semrush)
- 60% of entrepreneurs who incorporate generative AI into their content material creation course of fear it’ll hurt their model’s status. (HubSpot)
- 42% of companies fear that AI content material will not be unique. 36% additionally discover it troublesome to include their distinctive voice into AI-generated content material. (Semrush)
- 84% of B2B entrepreneurs agree it’s difficult to gather knowledge and measure content material efficiency throughout varied platforms. (Content material Advertising and marketing Institute)
Takeaways:
AI is taking root in content material advertising and marketing.
Now could be the time for content material entrepreneurs to upskill and learn to use it of their day-to-day workflow.
The easiest way to beat AI-related challenges like originality?
Mix it with human oversight.
Use These Content material Advertising and marketing Statistics to Plan Your Yr
Hopefully by now it’s clear AI is likely one of the prime content material developments for 2024.
For those who plan to make use of AI to step up your content material sport, you’re sure to see nice outcomes primarily based on these statistics.
However what we’ve shared is simply the place to begin.
Our brand-new report has a lot extra ideas and insights that will help you plan your 2024 content material advertising and marketing technique.