Google Traits is without doubt one of the hottest instruments for manufacturers to remain updated with what individuals are trying to find on-line. The platform collects information round real-time search curiosity. It helps customers higher perceive what individuals are searching for, when and the place they’re trying from, and – crucially – why.
Google Traits is useful for insights into sure markets and niches, and a helpful method of evaluating phrases. Nonetheless, there are a bunch of different assets that may provide extra granular information and takeaways.
Let’s check out among the alternate options to Google Traits so as to add to your toolbox in 2024.
Options to Google Traits
Right here’s our choose of tried and examined alternate options. Let’s go!
1. TrendFeed
TrendFeed (within the Semrush App Middle) is an app the place you may dive into trending tales in your particular information class.
Armed with this info, you may create responsive content material and social media posts. For entrepreneurs trying to get their manufacturers concerned in trending conversations, TrendFeed is a superb Google Development different: the bridge between information tales and having a seat on the (digital) desk.
The instrument supplies alerts for rising traits, so manufacturers can share their positions round breaking tales as quickly as attainable (often known as “newsjacking”).
It additionally exhibits which tales are getting probably the most consideration on-line, permits customers to browse tales in keeping with most well-liked key phrases, and shows content material concepts for contemporary, compelling content material.
In a fast-moving digital area, TrendFeed retains manufacturers forward of the information curve and in entrance of viewers eyes.
If you wish to get began, there’s a free 7-day trial obtainable. After your trial, the app is $25/month.
2. Treendly
Treendly prides itself on delivering the most recent traits to manufacturers. The platform permits customers to go looking pattern information based mostly on particular places and industries, in addition to by platform (Google, YouTube or Amazon for instance). Treendly even has a pattern prediction characteristic to focus on how traits may change sooner or later.
Customers can save their pattern information and obtain customized pattern studies. Likewise, you may monitor key phrases over time, making certain that you’ve got in-depth, documented details about the place to focus your advertising and marketing efforts to be sure you’re profiting from your assets.
A free model of Treendly is accessible with restricted entry to performance. Alternatively, you may join the paid starter and enterprise plans.
3. Insider Intelligence
Insider Intelligence is a day by day, subscription-based e-newsletter from eMarketer and Enterprise Insider that features pattern info throughout an enormous vary of sectors and search classes.
From promoting, to ecommerce, finance, tech, and rather more, Insider Intelligence is a helpful different to Google Traits and a dynamic instrument to assist manufacturers make knowledgeable selections.
The e-newsletter offers you the prospect to faucet into pattern projections, entry interviews with trade specialists, and evaluate studies, infographics, and periods with analysts to stroll by prime traits and reporting.
When you can’t save pattern historical past in the best way you may with different instruments, Insider Intelligence is extra of a useful resource hub that will help you evaluate specific enterprise landscapes and get a really feel for buyer intent.
Insider Intelligence is accessible through three totally different paid plans: Primary, PRO, and Enhanced subscription.
4. Subject Analysis
For those who’ve been counting on Google Traits, alternate options like Subject Analysis can provide you a contemporary perspective.
This Semrush instrument generates trending matters and in style headlines round a seed matter. Merely enter a subject or curiosity within the search bar and the instrument produces concepts for content material, location-specific content material themes, and probably the most requested questions round a subject.
Moreover, yow will discover in style subtopics and the most-shared headlines round a subject.
Subject Analysis just isn’t solely advantageous for pinpointing impactful traits, it helps you discover related, Website positioning-ready matters. For content material writers and strategists particularly, the instrument accelerates new content material pathways, serving to you discover new alternatives to outperform opponents.
5. AnswerThePublic
AnswerThePublic is a free instrument to evaluate in style searches and trending matters on Google, Bing, and YouTube.
The instrument produces an enormous variety of phrases and questions that folks ask round key phrases, and shows them in cool visualizations, highlighting subcategories and often-searched queries inside these subcategories. It additionally has key indicators to showcase which phrases are extremely searched, common searched, and lowest searched.
AnswerThePublic doesn’t present the search quantity of phrases. Nonetheless, it could populate question-based key phrases, comparability key phrases, and searches with prepositions.
With this information, entrepreneurs can curate genuinely contemporary, value-driven content material which connects with the target market.
6. TrendHunter
For those who’re advertising and marketing a bodily product, TrendHunter is a superb different to Google Traits. TrendHunter is expert at detecting traits from social media platforms like X, Instagram, and TikTok, offering a helpful perspective to social media entrepreneurs or strategists working with influencers.
The instrument has a database of greater than 430,000 traits to flick thru, spanning tradition, design, style, advertisements, and rather more.
TrendHunter is finest utilized as a discovery instrument that may affect the precise key phrases and search phrases you wish to hone in on. TrendHunter content material is free to entry, together with a free 2024 Development Report, and paid plans include customized reporting.
7. Key phrase Overview
Key phrase Overview from Semrush shares deep insights about any key phrase as searched on Google.
Merely enter a key phrase within the search bar and get key metrics like month-to-month search quantity, estimated cost-per-click, key phrase variations, questions, search outcomes, and extra – all from the largest key phrase database in the marketplace.
Key phrase Overview is a robust key phrase analysis instrument for entrepreneurs and Website positioning specialists who want to judge the potential of a key phrase or matter for a marketing campaign, or determine what phrases to focus on.
This Website positioning instrument means that you can discover your viewers’s questions on your model, discover low-competition and long-tail key phrases, look into prime opponents’ Website positioning metrics and site visitors, and reveal seasonal spikes in audiences’ pursuits.
Key phrase Overview is included in any Semrush plan (together with the free plan), with various levels of entry relying upon the tier.
For those who don’t have already got one, join a free Semrush account right this moment to test it out.
Key phrase Device is a free useful resource to grasp what individuals are trying to find on-line. Customers enter a key phrase and obtain related, long-tail key phrases, hashtags, and merchandise in return.
The instrument accumulates its information from Google, Amazon, Ebay, and Instagram, in addition to from Google Traits. For that reason, Key phrase Device presents a extra holistic view of traits, alongside associated matters and queries that preserve entrepreneurs one step in entrance of opponents.
Key phrase Device can generate over 750 key phrases from Google autocomplete in seconds and doesn’t require an account to make use of.
These alternate options to Google Traits can actually make a giant distinction to your content material advertising and marketing in 2024, providing you extra granular information, contemporary views and different insights. Like all advertising and marketing instruments, some will align greater than others along with your advertising and marketing wants and model objectives.