Social media platforms are on-line instruments or apps that allow you to share content material (equivalent to textual content, photographs, and movies) and work together with different customers.
Companies can use social networks to extend model consciousness and attain, have interaction with their viewers, and collect helpful buyer and competitor insights.
Fb is essentially the most used social media platform on the earth by way of month-to-month energetic customers (MAUs).
Over 3 billion individuals log into the platform every month.
After Fb, the preferred social media platforms are YouTube and Instagram.
These are world’s hottest social media platforms as of October 2023, in keeping with Statista:
Rating |
Social Media Platform |
MAUs (in thousands and thousands) |
1 |
Fb |
3,030 |
2 |
YouTube |
2,491 |
3 |
|
2,000* |
4 |
|
2,000 |
5 |
|
1,327 |
6 |
TikTok |
1,218 |
7 |
Fb Messenger |
1,036 |
8 |
Telegram |
800 |
9 |
Snapchat |
750 |
10 |
Douyin |
743** |
11 |
Kuaishou |
673 |
12 |
X (previously Twitter) |
666 |
13 |
Sina Weibo |
599 |
14 |
|
571 |
15 |
|
465 |
* WhatsApp has not revealed knowledge up to now yr, so this determine is much less dependable
** Determine makes use of each day energetic customers—month-to-month energetic person depend is probably going increased
We’ve rounded up among the world’s greatest social media apps and web sites (in no explicit order). And shared some advertising and marketing ways for every.
To assist what you are promoting take its social technique to the subsequent degree.
Let’s dive into our checklist of social media platforms:
1. Fb
Every day, over 2 billion customers go to Fb. There are additionally greater than 7 million energetic advertisers on the platform.
What you are promoting is probably going lacking out for those who don’t think about this big buyer base. Get began by signing as much as Fb Enterprise Supervisor.
Additional studying: The Final Information to Fb Enterprise Supervisor
Listed here are some methods to optimize your Fb web page as soon as it’s arrange:
- Declare your web page’s URL. When your web page is created, it would get a randomly generated URL (like fb.com/pages/yourbusiness/1838227)—go to this web page to create a “vainness” URL (like fb.com/YourBusinessName).
- Optimize your “about” part. When enhancing what you are promoting web page, embrace an outline of what you are promoting, a hyperlink to your web site, your hours, your telephone quantity, and many others.
- Embrace an attention-grabbing cowl picture. Add an 820 x 312 pixel cowl picture that finest represents what you are promoting to look on the high of your web page.
- Add a CTA (name to motion). You’ll be able to add a CTA (equivalent to “Signal Up” or “Store Now”) that may seem on the underside proper of your cowl picture.
For assist bettering and executing your Fb technique, use Semrush Social.
The toolkit lets you schedule posts, monitor rivals, and analyze efficiency metrics on Fb.
You can too join your X (previously Twitter), LinkedIn, Instagram, Google Enterprise Profile, and Pinterest accounts.
2. YouTube
Since its launch in 2005 and its acquisition by Google only a yr later, YouTube has turn into the largest video platform on the earth.
Due to these spectacular feats, it’s not stunning that YouTube is an promoting juggernaut. In 2022, YouTube’s world promoting income reached round $29.24 billion.
Regardless of what you are promoting trade, there’s a spot for you on YouTube. There are numerous energetic communities, from magnificence to gaming to dwelling enchancment.
Listed here are just a few suggestions for getting began on YouTube as a enterprise:
- Create a YouTube channel in your model
- Add a channel trailer (or a brief video) that encourages engagement and tells the viewers what your model is about
- Carry out YouTube key phrase analysis to see what movies your target market searches for
- Work together with customers by way of feedback and likes (You can too subscribe to associated channels in your trade.)
- Arrange your movies into themed playlists
- Share your YouTube movies in your web site and different social accounts
3. WhatsApp
WhatsApp is the hottest cell messenger app worldwide.
At first, WhatsApp customers primarily used the app to speak to household and associates. It stays a handy technique to talk with individuals world wide no matter their telephone supplier.
As of late, the app additionally offers:
- WhatsApp Enterprise: A free app created with small companies in thoughts. Enterprise homeowners can create a catalog of their services and products. And shortly reply to messages.
- WhatsApp Enterprise API: It is a more sensible choice for medium to giant companies. It helps enterprise homeowners present buyer help and ship vital notifications to prospects.
Right here are some things you are able to do with a enterprise account on WhatsApp:
- Ship prospects order and delivery notifications
- Share appointment availability and ship reminders
- Re-engage with prospects who’ve deserted their carts whereas on-line buying
- Permit prospects to browse merchandise immediately in WhatsApp
4. Instagram
Instagram is an app the place customers curate visible content material.
You’ll be able to publish photographs and carousels, Tales (photographs and movies that disappear after 24 hours), and Reels (brief movies). Or host a livestream.
To begin utilizing Instagram, create an Instagram Enterprise Profile.
This lets you:
- Arrange a store the place customers can purchase your merchandise immediately
- Allow on-line reservations
- Add contact info to your profile
- Add hyperlinks to your Instagram Tales
- Promote your posts
- View your analytics
With Semrush’s Social Poster, you possibly can schedule posts on Instagram (and different social media platforms).
After beginning a brand new publish, choose your account(s) on the high.
Then, add your picture and caption.
You’ll be able to improve your publish by:
- Inserting emojis and GIFs
- Enhancing your visuals
- Updating the hyperlink in your bio
- Including a primary remark
Subsequent, resolve when the publish ought to go reside.
You should utilize the “Calendar” tab on the proper to see all of your different deliberate posts.
Change to the “Put up preview” to examine you’re pleased with the whole lot earlier than clicking “Schedule.”
5. WeChat
WeChat started as a messaging platform. However similar to WhatsApp, it’s far more nowadays.
Customers can ship calls and messages, store on-line, switch cash, and extra. Many WeChat customers seek advice from it because the “app for the whole lot” or “tremendous app” as a result of its wide selection of options.
Fb and X are banned in China. However WeChat is a well-liked different. In truth, it’s the hottest social media app in China.
So, WeChat is an effective choice if you wish to enhance your model consciousness in China.
If you happen to’d wish to promote on WeChat, it affords three most important promoting placements:
- WeChat Moments advertisements
- WeChat Article banner advertisements
- WeChat Mini Program advertisements
Additional studying: What Is Digital Promoting? A Information to Getting Began
6. TikTok
TikTok (or Douyin in China) is a short-form video internet hosting app created by ByteDance in 2016.
The app is closely primarily based round developments and memes. Customers can “sew” or “duet” different movies. Or simply publish their renditions of the most recent viral development.
Whereas there’s a group for seemingly the whole lot on TikTok, the viewers skews younger—38.5% of the 18+ advert viewers are aged 18-24.
TikTok is starting to develop previous short-form content material, although. At launch, TikTok movies could possibly be a most of 15 seconds. As of late, customers can publish movies as much as 10 minutes lengthy.
Listed here are just a few methods to leverage TikTok for enterprise:
- Run top-view or in-feed advertisements (top-view advertisements seem when a person opens the app, whereas in-feed advertisements play organically between movies)
- Create branded results (filters, video games, stickers, and many others.) that customers can apply to movies
- Begin a Branded Hashtag Problem to spice up consciousness and drive engagement (these have a median engagement of 17.5%)
- Observe TikTok website positioning finest practices to make your account and movies rank increased in search outcomes
7. Douyin
Douyin is the Chinese language counterpart of TikTok. It’s solely accessible for obtain in mainland China.
TikTok customers can not entry Douyin (and vice versa).
Some key Douyin options embrace:
- Superior reside streaming capabilities, together with group reside streams
- In-app buying options
- Location tagging
A third of Douyin’s person base is aged underneath 26. This makes it an important place for Chinese language companies to succeed in youthful generations.
8. Messenger
Messenger (or Fb Messenger) is one other member of the Meta household.
Companies and prospects change thousands and thousands of messages on Messenger every month. You’re lacking out on potential new prospects and conversions for those who don’t use it.
Messenger is a superb place to get high quality leads. As soon as a buyer contacts you, your message historical past stays. You could wish to comply with up for loads of causes, from offering coupons to asking about their latest buy.
9. QQ
After WeChat and Douyin, QQ is the preferred social media platform in China.
QQ affords a wide range of makes use of along with its chat options. These embrace video games, music, buying, and microblogging.
Some advantages of QQ for companies embrace:
- In-app buying capabilities
- Hyper-specific segments for advert focusing on (all the way down to location, age, gender, and pursuits)
- Promoting throughout each QQ and Qzone (each owned by Tencent)
Along with conventional social media advertisements, QQ additionally permits influencers (known as KOLs) to host KOL fan teams.
Influencers can associate with a model, invite followers to a big group chat, and promote merchandise. Sometimes, customers will get some kind of deal or low cost code in the event that they be part of.
10. Weibo
Weibo, previously often known as Sina Weibo, means microblog in Chinese language (微博). Customers can publish photographs, ship private messages to followers, publish tales, comply with trending subjects, and extra.
Like WeChat, Weibo appeals to youthful customers. It’s usually in comparison with each X (previously Twitter) and Instagram.
Weibo additionally affords alternatives for companies. Corporations can develop and lift model consciousness via influencer campaigns, sponsored posts, and “Weibo lottery” (the place followers can earn prizes from companies).
11. Kuaishou
Kuaishou is a video sharing platform much like Douyin and TikTok.
In Q2 2023, it had 376 million each day energetic customers (DAUs).
The corporate started in 2011 as “GIF Kuaishou.” At the moment, the platform’s main characteristic was the power to make GIFs.
In 2013, Kuaishou launched brief movies. In 2016, they added a reside streaming performance.
As of late, it’s beginning to push into different areas, Like ecommerce and cell gaming.
Kuaishou gained recognition within the ecommerce house with “buying festivals.”
Throughout these occasions, customers get entry to buy immediately within the app. Sometimes, manufacturers collaborate with influencers who reside stream and promote merchandise.
12. Snapchat
Snapchat is an on the spot messaging app the place customers can share photos and messages that disappear after a brief time period.
Whereas Snapchat continues to be going sturdy, different social media platforms have efficiently recreated the thought (e.g., Instagram Tales). This competitors has made it tougher for Snapchat to maintain up.
Snapchat is in style with youthful customers—20% of customers are aged 13 to 17.
So, in case your main viewers skews youthful, it could be a superb choice for what you are promoting.
After establishing a Snapchat enterprise account, you possibly can:
- Create sponsored geofilters accessible to customers
- Create sponsored lenses that use facial recognition know-how to rework the person’s face (add flower crowns, morph into an animal, tack on satan horns, and many others.)
- Run advertisements that begin at solely $5 per day (which means there are many choices for small companies)
- Goal customers primarily based on pursuits, habits, location, and extra
13. Qzone
Qzone is one other app from Tencent that gives running a blog capabilities. Customers can write blogs, preserve diaries, ship photographs, take heed to music, play video games, and watch movies.
Its mixture of options is harking back to each Fb and everybody’s old-school favourite, Myspace.
Whereas customers can customise their blogs or “areas,” many add-ons value cash.
Qzone’s viewers skews youthful. Which implies they most likely don’t have plenty of spending energy.
Nonetheless, many celebrities and influencers use QQ and Qzone to attach with their followers. So there are alternatives for influencer advertising and marketing campaigns.
Entrepreneurs also can run a wide range of advertisements for model promotion or product promotion.
14. Telegram
Telegram is a messaging app recognized for its end-to-end encryption. In different phrases, safe messaging.
It additionally helps messages that “self-destruct” after a set time period, much like Snapchat.
This could possibly be an effective way for companies to advertise limited-time offers.
Along with advertising and marketing, you should utilize Telegram for buyer help, suggestions assortment, ecommerce notifications, and extra.
15. Pinterest
Pinterest is a picture sharing social platform. It permits customers to avoid wasting photographs and curate or “pin” them onto digital boards.
In accordance with Pinterest, 46% of weekly customers have found a brand new model or product on the platform. Meaning there’s loads of alternative to succeed in new prospects.
Listed here are just a few suggestions for pinning as a enterprise:
- Rigorously plan your boards. 97% of Pinterest boards are unbranded. So, plan participating content material that doesn’t come throughout sales-y. If you happen to had a clothes model, for instance, you may create boards for “summer time developments,” “wedding ceremony visitor outfits,” and so forth.
- Optimize pins for website positioning. Embrace key phrases in your descriptions, plan your boards in keeping with key phrase analysis, and use related hashtags
- Promote on Pinterest. Goal customers primarily based on who has visited your web site, who has engaged along with your pins, and who has engaged with comparable pins
- Put up repeatedly. Use Semrush’s Social Poster to schedule pins in bulk and preserve followers engaged with a gentle stream of content material
16. X (Previously Twitter)
X (previously Twitter) is a social media platform utilized by lots of the world’s most influential manufacturers and people.
You’ll be able to talk along with your target market by posting public messages (or “Tweets”). These could be as much as 280 characters lengthy and embrace photographs, polls, and different content material varieties.
Customer support groups additionally use the direct messaging characteristic to have interaction with prospects.
To profit from this platform, try our information to constructing an X technique.
And join Semrush Social. It permits you to schedule Tweets, examine efficiency metrics, and far more.
17. Reddit
Reddit is a information aggregation, content material score, and dialogue web site. Basically, a web site the place individuals can discover a group for something and the whole lot.
The location is damaged up into “subreddits,” or boards about particular subjects. Members can ask questions, take part in reside AMAs (Ask Me Something), and “upvote” content material they wish to push it to the highest of the subreddit.
As a enterprise, it’s a good suggestion to take part in subreddits associated to your group. You’ll be able to have interaction with customers, however achieve this with warning.
Reddit has pointers on easy methods to correctly self-promote, however some subreddit moderators are extra strict about it than others. Ignoring these pointers can lead to your account being banned.
For extra recommendation, try our Reddit advertising and marketing information.
18. Tieba
With Tieba (or Baidu Tieba), customers can work together with one another in several boards or “bars.” Every bar covers a special subject.
Tieba is much like Reddit. It offers a possibility to look at or talk immediately along with your viewers.
The platform is hosted by Baidu, the largest search engine in China.
19. LinkedIn
LinkedIn is a social networking platform for companies and professionals. This implies it’s an important place for B2B advertising and marketing.
You’ll be able to create an organization web page and publish varied kinds of content material, together with:
- Textual content posts
- Photographs and movies
- Job listings
- Articles
- Paperwork
Posting thought-provoking, related content material about subjects in your area of interest will help you construct an viewers. And join with different high voices in your trade.
You can too publish content material via your private profile. To have interaction goal audiences on a extra private degree.
For extra recommendation, try these LinkedIn advertising and marketing methods.
20. Quora
Quora is a social Q&An internet site. You will discover questions and solutions to simply about any subject.
However bear in mind:
Your complete web site is made up of user-generated content material. Not all solutions are assured to return from respected sources.
Customers can vote on solutions to focus on which they assume is essentially the most useful and correct. Or downvote those that aren’t useful or correct.
Due to this, it may be helpful for crowdsourcing and discovering solutions to opinion-based questions.
Along with operating advertisements on Quora, companies can have interaction with prospects. Reply and ask questions, converse on to your viewers, and observe how customers work together with one another.
It is best to keep away from coming throughout as sales-y, although. Give it some thought as an train in thought management.
If these in your area of interest see you as a useful, educated supply, that will enhance your popularity. Which might enhance gross sales and income down the road.
21. Stack Trade
Like Quora, Stack Trade is a Q&A-style social platform. The location hosts 170+ communities the place customers can ask and reply questions.
Customers can vote for one of the best solutions. And the one that requested the query can mark their favourite reply as “accepted.”
Stack Trade recommends that customers keep away from opinion-based questions that don’t match the areas of experience of their varied communities.
To make use of Stack Trade for enterprise functions, reply questions inside what you are promoting’s area of interest. It will assist put your identify on the market and enhance your popularity.
Previously yr, customers requested 3.1 million questions and offered 3.5 million solutions.
22. Viber
Viber (or Rakuten Viber) is an on the spot messaging app that lets customers ship messages, make voice and video calls, begin group chats and calls, be part of communities, and extra.
Viber has been round since 2011. Rakuten acquired it in 2014 for $900 million.
Viber prioritizes security by utilizing default end-to-end encryption on all messages, providing “disappearing” messages, and permitting customers to delete and edit any message.
You’ll be able to arrange a Viber Enterprise account that enables customers to work together along with your model.
If individuals join with you, you possibly can ship particular person messages or broadcast messages to a bigger group.
23. imo
- Web site: https://imo.im/
- Firm: PageBites
- Nation: United States
- Yr based: 2005
imo is a messenger app that helps audio and video calls, textual content messaging, tales, file sharing, and extra. It’s free, straightforward to make use of, and a easy choice for worldwide calls.
imo additionally affords chat rooms and “huge teams,” the place you possibly can meet new individuals who share your pursuits.
Corporations can create enterprise accounts. These accounts permit you to run advertisements and set a weekly finances.
As a result of imo is on the smaller facet, there could possibly be much less competitors inside your area of interest.
24. LINE
- Web site: https://line.me/
- Firm: Naver
- Nation: South Korea
- Yr based: 2011
LINE is a messaging app the place customers can change texts, photographs, video, and audio.
In 2021, the corporate launched LINE Voom, a characteristic much like TikTok. It permits customers to comply with one another and publish video content material. Customers also can make purchases utilizing LINE Pay (much like Apple Pay).
As for enterprise makes use of, corporations could make a LINE for Enterprise account to work together with prospects and run varied kinds of advertisements.
Right here are some things you are able to do after establishing what you are promoting account:
- Create branded stickers that customers can ship in chats
- Run video advertisements that seem on the high of the chat display
- Create conventional advertisements that attain a large viewers
- Run an “online-merge-offline” marketing campaign that encourages customers to go to your retailer whereas additionally gaining perception on their buying habits
25. Picsart
Picsart is a photograph and video enhancing app, much like Canva. But it surely additionally permits customers to share their creations with one another.
As with different social platforms, you should utilize hashtags to extend your content material’s attain. Or run promoting campaigns.
However one of many options we like most is the power to take part in “Challenges.” By submitting your creations and fascinating with different individuals’s work, you possibly can improve model consciousness.
26. Likee
Likee is a short-form video platform much like TikTok.
In case your content material positive aspects traction, it could actually earn “crowns” that translate into actual cash. Followers also can give creators digital items or cash throughout reside streams.
Along with conventional in-app advertisements, Likee additionally helps in-app purchases. Capitalizing on these can convey potential prospects one step nearer to a purchase order.
27. Discord
Discord was created to let individuals world wide talk on-line. Customers can be part of or create completely different communities (servers) and join via textual content, voice chat, and video.
Discord’s person base averages 4 billion server dialog minutes per day.
However remember the fact that Discord doesn’t allow ads. As an alternative, companies can create a server for his or her group and have interaction with their customers that manner.
For instance, Spotify has a channel inside their Discord group. There, customers share what they’re presently listening to and their favourite playlists.
Any enterprise can doubtlessly profit from Discord in case your viewers makes use of it. Deal with it as an FAQ, share updates about product launches, and extra.
28. Twitch
Twitch is a reside streaming service that focuses primarily on video gaming. Nonetheless, some customers reside stream music, different inventive content material, or vlog-style content material.
In Q3 2022, Twitch customers watched 5.71 billion hours of content material.
There are three most important methods to promote on Twitch:
- Influencer advertising and marketing campaigns: Manufacturers can collaborate with influencers who will promote merchandise to their followers on reside streams
- Advert campaigns: Run banner or in-video advertisements on particular channels (the channels should be part of the Twitch Associate program)
- Branded channels: Create a way of group by internet hosting reside streams, interviewing individuals at your organization, and sharing model updates
Semrush Social comes with the instruments it’s essential streamline social media administration and get higher outcomes.
- Social Poster: Schedule posts on Fb, X, LinkedIn, Instagram, Pinterest, and Google Enterprise Profile
- Social Tracker: Evaluate your Fb, X, Instagram, YouTube, LinkedIn, and Pinterest metrics towards rivals’
- Social Analytics: Find out about your audiences on Fb, Instagram, and LinkedIn
- Social Inbox: Monitor incoming messages from Fb, Instagram, and LinkedIn in a single place
You can too save heaps of time with the AI Social Content material Generator app.
Simply select a publish kind and fill out the temporary to generate participating social media content material. Which you’ll be able to publish throughout all of your social media platforms.