What Is Good UX Design?
Good UX design creates seamless and constructive experiences to your web site guests. And may preserve guests in your web site longer, which can enhance conversions.
On this information, we’ll present you some UX design examples in ecommerce, know-how, and different industries. However first, ensure you perceive what this observe entails.
For probably the most half, good UX design is about:
- Usability: Your web site, app, or product must be simple to make use of and perceive. On web sites, clients ought to be capable of entry essential pages in three clicks or much less.
- Performance: Your product, service, or interface ought to fulfill its supposed goal. With little to no distracting components.
- Attractiveness: Your web site or cell app must be visually interesting. So it may possibly go away an enduring impression on customers and preserve your model prime of thoughts.
- Searchability: Guests ought to be capable of shortly discover what they want in your web site. That is why it is essential to make your search bar distinguished and add useful options, like a magnifying glass icon and filtering choices.
- Accessibility: Your web site (or merchandise) must be accessible to everybody, together with customers with disabilities.
- Credibility: In UX design, credibility refers back to the diploma to which an internet site, product, or service instills belief and confidence.
14 Inspiring UX Design Examples
Now, let’s take a better have a look at a few of the finest examples of UX design.
We’ll additionally give attention to web sites with an excellent consumer interface (UI).
1. Apple: Minimalist & Interactive Components
Apple’s web site includes a minimalist design with interactive visible components.
It really works properly due to the next design selections:
- The web site is simple to navigate with an intuitive navigation menu
- The buttons are all useful
- All the pictures are high-quality and attention-grabbing
- The branding all through the web site is constant
- The web site includes a high-contrast shade palette and readable fonts
For instance, you should utilize the slider on the iPhone 15 product web page to check totally different cellphone colours. Or click on a button to zoom in on the cameras.
And you may clearly see the navigation menu (and its contents) on each web page:
2. Netflix: Intuitive UX & Personalised Strategies
Netflix means that you can browse hundreds of flicks and TV collection with out feeling overwhelmed. By providing you with a personalised expertise.
Listed below are some notable UX design options:
- Netflix’s web site has a clear interface that’s simple to navigate
- The Netflix algorithm presents personalised suggests, primarily based on consumer conduct
- Netflix retains issues fascinating by presenting new content material first
- The buttons are all helpful and intuitive
For instance, Netflix presents “New Releases” on the prime of the homepage.
And presents personalised strategies beneath “Prime Picks for [User].”
3. Zappos: Searchability & Personalization
Zappos is likely one of the finest UX design examples within the ecommerce area. They use breadcrumb navigation to make buying a breeze.
Different key options embrace:
- Superior filters for a hassle-free buying expertise
- High quality product pictures taken from totally different angles
- Personalised suggestions, reminiscent of associated gadgets and complementary outfits
- Web page zoom for elevated accessibility
Zappos’s web site additionally includes a search bar on every web page. And an intuitive menu that lets consumers discover what they want in a pinch.
The net retailer additionally shows buyer opinions, which construct belief and credibility.
4. Spotify: Customized Playlists for Music Aficionados
Spotify is like Netflix for music. Customers can browse hundreds of songs and podcasts, create playlists, and seek for content material.
- Its web site options high-color distinction, massive buttons, clear labels, and different accessibility options
- It additionally has a transparent visible hierarchy, permitting customers to modify between playlists, uncover new songs, and take the specified motion (e.g., embed playlists)
- The daring typography and vibrant colours contribute to the model’s visible storytelling
The platform presents customized suggestions primarily based on the consumer’s location, preferences, and shopping historical past. These options improve the consumer journey, permitting for extremely personalised experiences.
One other cool characteristic is Spotify Wrapped, an annual marketing campaign centered on the listening moments that outlined the 12 months. It leverages consumer information to show shoppers’ listening histories.
The acquainted “story” format and customers’ potential to simply share their favourite music with buddies drive engagement and model consciousness.
5. Trello: Customized Workflows for Seamless Collaboration
Trello allows customers to personalize workflows. They’ll create to-do lists, handle initiatives, assign duties, and grant permissions.
The platform stands out on the planet of UX design for its emphasis on consumer management. It permits for personalised digital experiences and streamlined performance.
- Its clutter-free interface streamlines the consumer journey, eliminating distractions
- The drag-and-drop performance makes it simpler to customise your dashboard
- Placeholder textual content takes the guesswork out of navigating the interface
Consider Trello as a whiteboard the place you’ll be able to visually manage duties and collaborate along with your group. Its interface makes it simpler to interrupt down complicated initiatives into smaller chunks and keep forward of deadlines.
6. Nike: Visible Procuring Experiences for World Prospects
Nike‘s web site is very visible. It makes use of way of life product photographs that immerse clients within the model’s universe.
The pictures are vivid and life like. Making it simple for potential clients to think about themselves carrying Nike’s merchandise.
Different key options that make it among the finest UX design examples are the next:
- Nike’s web site has a clear, minimalist format in impartial colours, making the merchandise pop
- Its product pages present all the knowledge you must place your order
- The model recommends merchandise that complement the merchandise you need to purchase that will help you construct your outfit
Nike additionally leverages user-generated content material to determine belief and information buyer selections.
Its product pages characteristic a bit the place consumers can see how others put on their merchandise.
7. Airbnb: A Good Mixture of Perform and Aesthetics
Airbnb’s design incorporates interactive components for a dynamic consumer expertise.
As an illustration, it has a map characteristic that permits vacationers to see the world of every itemizing. Customers can zoom in or transfer the map with the mouse to indicate new listings.
Different notable components embrace:
- A user-friendly interface that permits customers to seek out the listings they need
- Personalised suggestions primarily based on search historical past and placement
- Intuitive search and filters that permit customers to solely see listings that they’re keen on
The web site’s search and filtering choices are top-notch. Customers can seek for lodging by date vary, class, accessibility options, and different standards.
Airbnb places customers on the middle of the design course of. The autocomplete perform, intuitive search, and personalised suggestions make reserving simpler and sooner, irrespective of their language or technical expertise.
8. H&M: Seamless Navigation and Superior Filtering Choices
H&M allows customers to look by product class, reputation, exercise, and different standards straight from the homepage.
Its web site is a chief instance of excellent UX. Along with a clear, fashionable design, it options:
- Excessive-quality product pictures with zoom-in performance
- Consumer opinions and scores, which function social proof
- Customized suggestions primarily based on shopping historical past and former purchases
- Visitor checkout in order that customers don’t have to register to purchase
- Visible search (out there on the H&M app)
The mega menu, which organizes a variety of things, is the first type of navigation.
Breadcrumbs permit customers to see their location and transfer between retailer classes and ranges. These components function a secondary type of navigation.
Such options show wonderful data structure and merchandise labeling.
The consequence? Buyers can shortly select from hundreds of merchandise with out getting misplaced. Or overwhelmed.
9. Zoom: Video Calling Made Simple
Zoom makes video calling simple for all customers, together with these with disabilities or restricted technical know-how. Some notable options on this space embrace:
- Caption translations
- Display reader help
- Keyboard navigation
- Darkish mode
Its interface simplifies digital conferences via the usage of navigation buttons and icons. As soon as logged in, you’ll see three choices on the suitable facet on the display:
- Host a gathering
- Schedule a brand new assembly
- Be part of a gathering
Because of this characteristic, you do not have to browse your complete web site or app to determine the right way to get began.
You can too swap to focus mode to scale back distractions throughout video calls.
For a personalised expertise, customise the toolbar inside the app by clicking “Extra:”
10. Tesla: Minimalism & Performance
Tesla catches the attention with its web site’s minimalist aesthetics and clear strains.
Beneath are some options that set the model aside by way of UX:
- The homepage has minimal textual content, shifting the emphasis to the product
- The clear and distinguished name to motion (CTA) buttons present customers what motion to take subsequent
- The interactive quiz helps prospects select a automobile mannequin that meets their wants
- Some product pages have autoplay options for a extra partaking consumer expertise
The homepage options the corporate’s newest product releases together with two CTA buttons:
The primary navigation menu is simply as easy, providing fast entry to desired data.
Tesla’s product pages characteristic life like pictures, movies, and smooth-scrolling slides. These visible components have a futuristic really feel, reflecting the model’s give attention to innovation.
11. Duolingo: Robust Visible Design & Excessive Interactivity
The Duolingo web site’s playful interface aligns with the model’s message: Studying a language may be enjoyable. What makes it stand out is the usage of animations.
Different UX options to be aware of embrace:
- Automated translation of its net pages primarily based on the consumer’s location
- Seamless signup course of
- Gamification components
- Prompt suggestions
- Adaptive studying system
As soon as logged in, you might have entry to a visible studying platform with interactive components.
Plus, you obtain instantaneous suggestions and may observe your progress in actual time.
The platform additionally leverages gamification to drive engagement.
As an illustration, learners can compete for a spot on the leaderboard. Plus, they will take part in each day quests to earn rewards.
This stage of interactivity simplifies studying a language, reduces cognitive load, and enhances the consumer expertise.
12. Dropbox: Simplicity & Ease of Use
The Dropbox web site’s interface appears to be like primary at first look. For instance, the homepage has just a few pictures and is not visually spectacular. However its simplicity contributes to its attraction.
Other than that, the corporate’s web site presents the next:
- Visible icons for importing information, creating folders, modifying PDF information, and extra
- A distinguished search bar that means that you can simply discover the information you want
- Integration with different apps for tremendous performance
- Simple-to-navigate menus
On the homepage, you’ll see social proof: “Be part of over 700 million registered customers who belief Dropbox.” Subsequent, there is a clickable CTA button to discover a plan.
The remainder of the homepage exhibits the app’s options with out overloading customers with pointless particulars.
The Dropbox dashboard is as intuitive and straightforward to navigate as the remainder of the web site.
There is a predominant navigation menu on the left. There’s additionally a search bar on the prime and visible icons for importing information, modifying paperwork, and different duties.
Each ingredient has a goal, guiding customers to finish their desired duties.
Plus, you’ll be able to effortlessly apply search filters, zoom out and in of your pictures, and bookmark information.
13. Headspace: Accessibility at Each Touchpoint
Headspace meets all the factors for nice UX design: simple navigation, good readability, high-contrast colours, and accessibility options—simply to call just a few.
A few of its key options embrace:
- Descriptive classes, like “Meditation,” “Sleep,” and “Psychological Well being”
- Prompt suggestions after every meditation and all through the consumer journey
- Superior filters (e.g., kind meditations by size, goal, or talent stage)
- Buyer opinions, scores, and different social proof
- Massive CTA buttons
- Massive, readable fonts
- Visually interesting format
The data on its homepage is organized into easy-to-navigate classes primarily based on customers’ pursuits.
If you wish to be taught extra about psychological well being, click on that part within the navigation bar to see the out there sources. From right here, you’ll be able to entry a digital library, hearken to podcasts, or learn professional suggestions.
Every web page has clear CTA buttons that let you know what to do subsequent. The identical goes for the consumer interface, which guides customers via the various kinds of meditation, breathwork, and mindfulness methods.
Much like Duolingo, Headspace leverages gamification to have interaction customers. Its interactive options personalize your expertise whereas including a enjoyable ingredient.
Additional studying: 30 Consideration-Grabbing Name to Motion Examples
14. Calm: Shade Selections That Reinforce the Model’s Mission
Calm leverages shade psychology to instill a sense of tranquility and draw the consumer in. As an illustration, the dominant shade—blue—evokes calmness and serenity.
Its web site is likely one of the finest UX design examples within the psychological well being area, mixing aesthetics and performance. We have been notably impressed with the next components:
- The minimalist navigation menu
- Readable fonts
- Excessive-contrast colours
- Seamless registration
- Descriptive pictures for every kind of meditation
- Constant shade palette
Calm’s web site additionally options clear CTA buttons that information you towards the specified motion.
Plus, it shows social proof to determine credibility.
For instance, the homepage has a bit known as “Trusted by the most effective within the enterprise.” Right here you’ll be able to see the publications that beneficial or reviewed the app.
Elevate Your UX Design for Higher Engagement
A few of the finest UX design examples come from prime manufacturers. Nonetheless, this doesn’t suggest you’ll be able to’t obtain comparable outcomes with a small group.
First, verify your web site’s well being with the Website Audit device to seek out areas for enchancment. You may additionally need to strive Semrush’s Web site Testing app to see how your web site appears to be like and behaves on totally different platforms.
Subsequent, implement the Net Content material Accessibility Pointers. This step alone can enhance your web site’s performance and attain.
Lastly, proceed to evaluation and refine your UX design. This course of requires ongoing work, as buyer wants are always altering. And so does the world of UX, which is evolving with the newest know-how.
[This post was updated in 2024. Excerpts from the original article by Andrew Chornyy may remain.]